economics

Global Economics & Ethnic Markets: Presentation Rubric Concordia University

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Global Economics & Ethnic Markets Presentation Rubric

Requirements Feedback Comments and Points

Organization  Good introduction

 Presentation has a logical flow

 Parts of the presentation fit together into one whole; good transitions used

 Sources: Citations and references APA format

Points ____/30

Broad Analysis: Following an introduction, briefly review the following aspects of your fictitious product/company:

 Mission, goals and objectives, and organizational structure

 Products and services, including existing and new or proposed

 Explain how entering a foreign market will benefit your fictitious company.

Points ____/40

Foreign Market: Review the following aspects of the country you intend to enter with your fictitious product:

 Reason why the foreign market was chosen ( i.e. population and geographical size, GDP per capita and

disposable income per individual/family)  Why will your product thrive in this particular market?

Points ____/50

Entry Strategy:

 Explain how you intend to enter this market (direct export, joint venture, subsidiary, acquisition, etc.) and why this

will be the most effective entry strategy into this foreign

market.

Points ____/50

Marketing Strategy:

 What is your company’s strategy to let the foreign consumer know that your product exists? (direct

marketing, institutional promotion, personal promotions,

partnering with a local company, etc.)

Points ____/50

The Financials:  Through a pro forma balance sheet, income statement, and

statement of cash flows show the assets needed , liabilities

and expenses incurred, as well as cash flow stream and

expected date of profit.

 The pro forma statements must be three to five years forward looking.

Points ____/50

Visual Aids & Stage Presentation: A good visual presentation and excellent stage presence (confident, good use of notes, as well

as good eye contact).

Points ____/20

Global Economics & Ethnic Markets: Presentation Rubric Concordia University

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Conclusion and Opinion: In addition to tying the main points of the presentation in to a conclusion and why your company needs to

enter this foreign market.

Points ____/10

Adherence to Deadline Failure to adhere to the assignment deadline will result in a

deduction of 1.5 points per day tardy.

Points deducted -____

Comments on Overall Paper

Total Points ______/300