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GlobalMarketing.docx
· Introduction to Global Marketing:
we chose Seddah restaurant to be in the United Kingdom in particular in London, because there are many expatriate Arabs abroad so there is not Saudi food in London, but there is a lot of Lebanese food there.
There are many Arabs in London and this is the first Saudi restaurant specializing in Saudi cuisine, especially in rice, so this is a big advantage for Seddah restaurant to be a global restaurant, the restaurant will offer a lot of value to themselves by staying there in London because it is the only one of it’s kind there.
The competitors:
Abo zaad
Syrian cuisine in London; the restaurant is designed according to the ancient Syrian design, and offers various traditional Syrian dishes with skill and mastery. His answers are very enjoyable. (لندن et al., 2017)
Al Arez
Lebanese restaurant is the best among traditional Lebanese restaurants in London, serving Lebanese popular meals such as Tabboula and Fattoush, and its main meal is kebabs and chicken grilled on charcoal. (لندن et al., 2017)
Masalazone
A private restaurant on the top floor of the Selfridges commercial building, serves many Middle Eastern and Indian meals, including shawarma and grilled Indian, Pakistani and Asian dishes in general, as well as a variety of pastries, cakes and juices. .(لندن et al., 2017)
· The Global Economic Environment:
· Social and Cultural Environments:
The essence of British culture is an integral part of European culture, and a major component of it, as it was - and remains - one of the most important and greatest European countries ever, and is a major center of gravity for the continent in all cultural, scientific, academic and economic aspects, as well as the political aspects that everyone knows. (Hotcourses.ae, 2017)
Ritania is an amazingly multicultural country. Some streets in all cities make you suspect that you are mainly in Britain, and that you suddenly moved to Mumbai or Islamabad because of the large number of Indians and Pakistanis in certain areas. We are looking for an amazing mix of all ethnicities and nationalities In front of you all day, which gives any visitor or resident in this country, a space of self-confidence, that it is not strange in this country is very diverse in the composition of his community. (Hotcourses.ae, 2017)
But it is absolutely certain that all these nationalities and ethnicities have fused into British society in a way that has made him acquire his prints, customs and traditions. (Hotcourses.ae, 2017)
References:
لندن, ح., دبي, ف., إسطنبول, ف., لندن, ف., الشيخ, ف., مكة, ف., الدوحة, ف., المدينة, ف. and موقع, خ. (2017). أفضل 10 مطاعم حلال في لندن. [online] Batuta. Available at: https://www.batuta.com/الوجهات/بريطانيا/مدن-بريطانيا/لندن/حلال-زلال-في-لندن [Accessed 19 Nov. 2017].
Hotcourses.ae. (2017). الدراسة فى بريطانيا | الحياة والثقافة في بريطانيا. [online] Available at: https://www.hotcourses.ae/study-in-the-uk/destination-guides/life-culture-uk/ [Accessed 19 Nov. 2017].
