BUS 499 assignment

Running head: COCA-COLA 1

COCA-COLA 7

Globalization and effect on Coca-Cola

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Introduction

Coca-Cola is the leading Enterprise in the production and distribution of non-alcoholic beverages. The Coca-Cola Corporation, an American enterprise, was started in 1882 and had its headquarters in Atlanta, Georgia. The company processes and distributes over 500 brands of no-alcoholic beverages and water, coupled with various bottling firms in different parts of the globe. The Coca-Cola company doe not only operates in the United States but is an international organization that has its products consumed in all parts of the globe. The essay has focused on the impacts of globalization on Coca-Cola corporations, how technology affects the Enterprise, its industrial organization model, resource n based model, e the vision am and mission of the company and the various stakeholders, as discussed below.

Globalization of Coca-Cola

Globalization alludes to the increased political, social and economic interactions and integrations among people, businesses and regimes. Globalization has experienced an exponential increase due to the advancement in transportation and increased innovation in Information and Technology, making it easier for people to communicate regardless of geographical location (Verde, 2017). The concept of globalization fundamental for the Coca-Cola company assist has enabled the Enterprise to expand to diverse continents such as Africa, Asia, Europe and others with branches in more than 200 nations. The company has expanded to a global enterprise courtesy of globalization and its recognizable brands around the globe.

The companies' clients are the most vital stakeholders for the company and other enterprises in the 21st century. Though vast in size, the Enterprise endeavors to make its products available at the right time since globalization has enabled the firm to have multiple branches. Customers have to access their brands irrespective of their o locations. It is critical to note that globalization has led to increased competition as enterprises seek the best mechanisms of lowering operation costs and gaining the competitive advantage, which often forces the company to lower its prices to catalyze demand for its products ("GRIN - How does globalization impact large companies? The example of Coca-Cola," n.d). Coca-Cola is often forced to design and package its products in response to customers' demands as clients are increasingly becoming a focal point in the enterprises' strategic management actions.

Technology and impact on the Corporation

Other enterprises can take a page from the Coca-Cola handbook when its matters are associated with the use of contemporary and emerging technologies. As technology evolves, the company also evolves its e mechanisms through constant brand and advertisement changes to keep the firm's products sales high. Since the emergence of social networking, the green movements, and the capacities to remain constantly connected to the internet, the company has ceaselessly harnessed the technologies to enhance its brands, such as using greener bottles to entail packaging products in materials with lesser petroleum. The firm maintains a visible appearance on websites like Facebook. It uses such platforms to spread the news on new products, invite users to participate in games, and associate its products with positive feelings (Mokhov & Ryabukhin, 2018). The firm's targeted adverts on the websites speak vividly on its control over who sees their adverts and e when they get them. Technology plays a key role in enhancing the supply chains f of the company, not overlooking the impacts of cloud computing in enhancing data management and manipulations to make more meaningful decisions. Through technology, the firm continues to mechanize its operations to significantly lower production costs and meet the ever-increasing demand for their products.

Industrial organization model

An enterprise's industrial-organizational model demonstrates the need to priorities the trends in its external environment in the strategic decision-making process. It would v be critical to note that the external environment of Coca-Cola creates various hindrances in the strategic decision-making of the firms, such as having to abide by the food and drug rules in offering healthy products. The company has to meet consumers' changing needs, such as offering sugarless or low sugared products as societies are more aware of the need to consume healthier products ("4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India," 2019). We cannot understate the impacts of competitors on the firm's pricing decisions. For instance, despite the high quality and uniqueness of the firm's products, actions of other giant firms like PepsiCo, red bull, Nescafe, and others impact on Coca-Cola's pricing decisions. Slight inflation in the Coca-Cola prices can have significant impacts on demand for the products as clients can easily shift to substitute products and keep prices at par with those of other firms.

Resource-based model

Coca-Cola products have a q unique taste, which is not replicable in other firms, which have enabled the firm to have a top-notch in the beverage sector. The company's logo sets it apart from the competitors, such as using the red-colored cans tools in packaging. The unique company culture is founded on various core values such as integrity, collaboration, embracing diversity and accountability, which play a key role in enhancing performance efficiency in the business (Company, 2018). Diversified enterprise culture enables the firm to retain the best-talented employees, while effective training remains key in the achievement f of sustainable growth.

The firm's vision

The company's vision offers direction on the path to its strategic decision-making as it describes the businesses desired end goals. The firm's mission is focused on consumer experiences and making a difference by making the firm a place of choice where customers can be inspired beyond their expectations. The firm continues to create a sustainable and shared future while making significant differences in people's lives.

The mission statement

The Enterprise's mission statement plays a fundamental role in making the firm endure challenges and act as a standard that dictates and strikes a balance in the enterprise actions. The enterprise mission is at the heart of its activities and endeavors to create value and make a difference in the entire globe as it dictates the path to follow to lead the firm to its vision (Company, 2018).

Stakeholders

The stakeholders of Coca-Cola, such as employees, are key in executing the firm strategies and ensuring the firm is eating both short and long-term goals through their ceaseless commitment to excellence e and offering their best to the Enterprise. We cannot understate clients' role in influencing the firm's production decisions, pricing decisions, advertising, and success of its strategies as they offer feedback on areas that the firm needs improvements (Wasieleski & Weber, 2017). The bottlers are key in supplying the company with diverse packaging materials to meet the firm's diversification needs. In contrast, suppliers of both raw materials and capital are key in ensuring the firm can finance its operation and guaranteeing its capacities to meet production needs and clients' demands. Other stakeholders like the government are key in offering rules which regulate the firm's operation and ensure it complies with ethical and legal standards applicable in each jurisdiction.

Conclusion

In conclusion, Coca-Cola remains iconic in non-alcoholic beverages as one of the firms with the highest selling in the sector and with a market share of more than 40%. Despite the firm's success, I would argue that the business environment is becoming more competitive with other firms emerging in the sector, which are a threat to the future of the company. It is, therefore, critical for the firm to always leverage emerging technologies to remain competitive.

References

4. Indianize or quit India: Nationalist challenges to Coca-Cola in postcolonial India. (2019). Counter-Cola, 151-183. https://doi.org/10.1525/9780520970946-006

Company, C. (2018). Coca-Cola ... Opinions, orders, injunctions and decrees relating to unfair competition and infringement of trade-mark. Franklin Classics Trade Press.

GRIN - How does globalisation impact large companies? The example of Coca-Cola. (n.d.). GRIN – Publish your bachelor or master thesis, term papers, dissertation and essays for free. https://www.grin.com/document/498867

Mokhov, V., & Ryabukhin, M. (2018). Sustainable development program «COCA-COLA HBC RUSSIA». Investment and innovation management journal, (4), 68-72. https://doi.org/10.14529/iimj170410

Verde, A. (2017). Is globalisation doomed?: The economic and political threats to the future of globalisation. Springer.

Wasieleski, D., & Weber, J. (2017). Stakeholder management. Emerald Group Publishing.