I need to complete this assignment for part 2 for my marketing in a Global Enviornment

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Running head: GLOBAL ENVIRONMENT MARKETING 1

GLOBAL ENVIRONMENT MARKETING 2

Global Environment Marketing

Name

Institutional Affiliation

Coca- Cola and human-centric marketing

Coca-cola is a well renown company in the globe; the company's fame comes from its advanced marketing. Promotional marketing is an essential platform for all organizations. Coca cola uses the platform to their advantage. The company is known for using storytelling in its brand and marketing. Good advertisements and marketing come down to brilliant storytelling skills. Coca cola recognizes this and applies expertise in their adverts.

To drive a message to its consumers and promote it, Coca-cola uses a story in their marketing (Ling, 2017). This is done mainly using a video in the advert, which shows the daily activities and normal life of the people and why it is essential to use Coca-cola products for refreshment. The company also associates its product with a good feeling. Coca-cola's main products are beverages, so their target consumers are people seeking drinks.

The company achieves associating the brand with a good feeling mainly through promotions. In most of the adverts, you will hear the message and notion of taste the feeling. Advertisements involving Coca-cola also focus on showing how the products refresh their consumers, especially on hot days, after work, and after physical activities. Through this advertisement, the consumers get the want and need to taste the feeling shown in the promotions.

Coca-cola uses sociability as a human attribute to connect with their consumers. Sociability is used in the aspect that the brand engages with the consumers socially, conversations being the primary method. An example of a Coca-cola advertisement that uses sociability is one that gives people the challenge to share the feeling with their family. Through this advertisement, people can connect socially with the brand and their families.

Emotionality is a human attribute that entails people having feelings of examples, including sadness and happiness. Coca-cola, through its advertisement, connects with consumers using this human attribute. An example of an advert from the company that uses this human attribute involves people celebrating their victories by enjoying drinks. The advertisement connects people through the emotion of happiness.

Reference

Ling, X. (2017). Customer Relationship Management: Case study Coca-Cola Company.