Urgent 5 questions- answers needed
Chapter 3 - Emphasizing Cultures, Ethics, and Norms
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Emphasizing Cultures, Ethics, and Norms
3
Learning Objectives
Explain where informal institutions come from
Define culture and articulate its two main manifestations
Articulate three ways to understand cultural differences
Explain why understanding cultural differences is crucial for global business
LEARNING OUTCOMES
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
2
Learning Outcomes (Continued)
Explain why ethics is important
Identify ways to combat corruption
Identify norms associated with strategic responses when firms deal with ethical challenges
Explain how you can acquire cross-cultural literacy
LEARNING OUTCOMES (continued)
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Informal Institutions
Originate from socially transmitted information
Part of the heritage that is considered cultures, ethics, and norms
Ethnocentrism: Mentality held by a group of people who perceive their own culture, ethics, and norms as natural, rational, and morally right
LO 1
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
4
Culture
Collective programming of the mind
Distinguishes the members of one group or category of people from another
Strict one-to-one correspondence between cultures and nations does not exist
Subcultures exist in multiethnic countries
Consists of regional, ethnic, and religious layers
LO 2
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
5
Components of Culture
Language
Lingua franca: A global business language
Dominated by English
Disadvantage of English dominance
Expatriate managers miss cultural subtleties
Religion
LO 2
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
6
Of approximately 6,000 languages spoken in the world, English is a distant second to Chinese in terms of the number of native speakers. Yet, its status as the lingua franca, or the global business language, is unmistakable. This is due to two factors:
English-speaking countries contribute the largest share of global economic output.
Recent globalization has called for the use of one language.
Because religious differences have led to numerous challenges, knowledge about religions is crucial even for non-religious managers. For example, half of annual toy sales in the U.S. occur during the month before Christmas.
Classifying Cultural Differences: Context Approach
Focuses on context
Context: Background against which interaction takes place
Low-context cultures
Communication is usually taken at face value without much reliance on unspoken conditions or assumptions
High-context cultures
Communication relies on the underlying unspoken conditions or assumptions
LO 3
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
In low-context cultures, such as North American and Western European countries, communication is usually taken at face value without much reliance on unspoken conditions or assumptions, which are features of context. “No” means “no.”
In high-context cultures, such as Arab and Asian countries, communication relies heavily upon unspoken conditions or assumptions, which are as important as the words used. “No” does not necessarily mean “no.”
7
3.1 - High-Context versus Low-Context Cultures
LO 3
‹#›
Exhibit
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
8
Classifying Cultural Differences: Cluster Approach
Groups countries that share similar cultures as one cluster
Underlying idea
People and firms are more comfortable doing business with other countries within the same cluster or civilization
LO 3
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Having a common language, history, religion, or culture reduces the liability of foreignness when operating in another country.
Civilization: Highest cultural grouping of people and the broadest level of cultural identity people have
9
3.2 - Cultural Clusters
LO 3
‹#›
Exhibit
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Classifying Cultural Differences: Dimension Approach
Power distance
Individualism versus collectivism
Masculinity versus femininity
Uncertainty avoidance
Long-term orientation
LO 4
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Dimension approach is more influential than the context or cluster approach for two reasons:
The context approach represents only one dimension.
The cluster approach has relatively little to offer regarding differences of countries within a single cluster.
There are five dimensions to the dimension approach.
Power distance: Extent to which less powerful members within a culture expect and accept that power is distributed unequally
Individualism versus collectivism
Idea that an individual’s identity is fundamentally his or her own versus the idea that an individual’s identity is fundamentally tied to the identity of his or her collective group
Masculinity versus femininity
Sex role differentiations
Uncertainty avoidance: Extent to which members in a culture accept or avoid ambiguous situations and uncertainty
Long-term orientation: Perspective that emphasizes perseverance and savings for future betterment
11
Classifying Cultural Differences: Dimension Approach (continued)
Societal-level sex-role differentiation
Masculinity: Strong form
Men tend to have occupations that reward assertiveness
Women tend to work in caring professions
Femininity: Relatively weak form
Women occupy positions that reward assertiveness
More men work in caring professions
LO 4
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Understanding Cultural Differences to Do Global Business
Global business activity is consistent with the context, cluster, and dimension approaches
Average length of contracts is longer in low-context countries than in high-context countries
Many agreements are unspoken in high-context countries
Preparation
Firms are cautious when dealing with countries from other clusters
LO 4
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
Understanding Cultural Differences to Do Global Business (continued 1)
Individualistic societies foster higher level of entrepreneurship
Individualist firms aim to differentiate themselves
Collectivist firms
Follow each other
Managers in high masculinity societies
Assertive, decisive, and aggressive
LO 4
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Understanding Cultural Differences to Do Global Business (continued 2)
Managers in high femininity societies
Less visible, intuitive, and seek consensus
Managers in low uncertainty avoidance countries
Rely more on experience and training
Managers in high uncertainty avoidance countries
Rely more on rules
LO 4
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Ethics
Principles, standards, and norms of conduct that govern individual and firm behavior
Reflect in formal laws and regulations
Code of conduct: Set of guidelines for making ethical decisions
LO 5
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
16
Views on Ethical Motivation of Firms
Negative view
Positive view
Instrumental view
LO 5
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The three views on firms’ ethical motivations are as follows:
Negative view - Firms may jump onto the ethics bandwagon under social pressure to appear more legitimate without necessarily becoming better.
Positive view - Some (though not all) firms may be self-motivated to do it right regardless of social pressure.
Instrumental view - Good ethics may simply be a useful instrument to help make money.
17
Schools of Thought for Managing Ethics Overseas
Ethical relativism
All ethical standards are relative
Ethical imperialism
Absolute belief that there is only one set of ethics, and one possesses it
LO 5
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
18
There are two schools of thought on how to manage ethics overseas:
Ethical relativism follows the line of thought “When in Rome, do as the Romans do.”
Ethical imperialism refers to the absolute belief that “There is only one set of Ethics, and we have it.” Americans are especially renowned for believing that their ethical values should be applied universally.
3.4 - Managing Ethics Overseas: Three Approaches
LO 5
‹#›
Exhibit
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Corruption
Abuse of public power for private benefits usually in the form of bribery
Causes misallocation of resources
Slows economic development
Discourages foreign direct investment (FDI)
LO 6
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Fighting Corruption
Foreign Corrupt Practices Act (FCPA)
Bans bribery of foreign officials
Enacted by the US Congress in 1977
Makes exceptions for small grease payments to get through customs abroad
UN Convention against Corruption
Corruption can be eradicated if:
All countries criminalize bribery
All firms resist corruption
LO 6
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
21
FCPA can be regarded as an institutional weapon in the global fight against corruption.
UN Convention is an ambitious campaign that was signed by 106 countries in 2003 and came into force in 2005.
Norms
Prevailing practices of relevant players that affect the focal individuals and firms
Influence the way in which firms respond to ethical challenges
LO 7
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
22
3.6 - Strategic Responses to Ethical Challenges
LO 7
‹#›
Exhibit
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
A reactive strategy is passive. Firms do not feel compelled to act when problems arise, and denial is the first line of defense.
A defensive strategy focuses on regulatory compliance.
An accommodative strategy features emerging organizational norms to accept responsibility and a set of increasingly internalized cognitive beliefs and values toward making certain changes.
A proactive strategy involves anticipating institutional changes and doing more than what is required.
23
Implications for Savvy Managers
Managers should:
Enhance their cultural intelligence
Cultural intelligence: Individual’s ability to understand and adjust to new cultures
Be aware of the prevailing norms and their transitions globally
LO 7
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Phases in Acquisition of Cultural Intelligence
Recognition of pros and cons of one’s cultural mental software
Appreciation of people from other cultures
Awareness
Ability to identify symbols, rituals, and taboos in other cultures
Knowledge (cross-cultural literacy)
Good practices based on awareness and knowledge of other cultures
Skills
LO 8
‹#›
GLOBAL4 | CH3
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
25
3.7 - Implications for Action
LO 8
‹#›
Exhibit
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Key Terms
Ethnocentrism
Culture
Lingua franca
Context
Low-context culture
High-context culture
Cluster
Civilization
Power distance
Individualism
Collectivism
Masculinity
Femininity
Uncertainty avoidance
Long-term orientation
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH2
‹#›
GLOBAL4 | CH2
KEY TERMS
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Key Terms (Continued)
Ethics
Code of conduct
Ethical relativism
Ethical imperialism
Corruption
Norm
Reactive strategy
Defensive strategy
Accommodative strategy
Proactive strategy
Cultural intelligence
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH2
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH2
‹#›
GLOBAL4 | CH2
KEY TERMS (continued)
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
Summary
Informal institutions come from socially transmitted information and heritage
Language and religion are the components of culture
Approaches to understand cultural differences
Context, cluster, and dimension
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH2
‹#›
GLOBAL4 | CH2
SUMMARY
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
29
Summary (continued 2)
Managing ethics overseas is challenging
Strategic responses to ethical challenges
Reactive, defensive, accommodative, and proactive
Managers should enhance their cultural intelligence and be aware of prevailing norms
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH2
‹#›
GLOBAL4 | CH2
SUMMARY
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3
‹#›
Copyright ©2018 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
GLOBAL4 | CH3