Creation of a Brand

Brand Concept, Country of Origin, and Name

Beauty Glimmer Cream is a newly launched skincare products for ladies. The brand name is derived from two words; beauty and glimmer. The word beauty refers to a quality of being good-looking or fine while glimmer implies a dim glow or a sparkling element that the cream will give its customer. As the name suggests Beauty Glimmer Cream product will make customer's skin glow, look good and pleasing. Additionally, the product will make the ladies look beautiful and glowing. Typically, the product will be produced and packages in a cream form. Beauty Glimmer Cream is 100% natural and organic. In this case, the product will be made using sustainably-sourced ingredients. Notably, Beauty Glimmer Cream is formulated from green tea extract and vitamin E. This new skincare product was developed by skincare specialists using the latest technology. Before launching the product, its effectiveness was tested and measured using Modiface skin Artificial intelligence. As a result, it refreshes the face, boosts radiance and glimmer besides combating environmental irritants. Furthermore, applying the cream on the face tends to boost the cell's energy and therefore increasing the quantity of oxygen they obtain.

Beauty Glimmer Cream targets well-ness conscious consumers who desire naturally-derived and clinically-effective skincare. Beauty Glimmer Product will be formulated for all types of skins but will mainly be used by individuals on dry and sensitive skin. Accordingly, the product will focus on returning skin to its natural balance. Beauty Glimmer is a smooth textured hydrating cream that will soothe and hydrate even the most dehydrated skin within seconds after application. A customer who continuously applies the cream will have a reduced feeling of skin tightness and dryness. Beauty Glimmer Cream clarifies, purifies, and hydrates the skin and thus making it glowing and beautiful.

Beauty Glimmer Cream is expected to become a major player in the organic cosmetics market. Furthermore, the plan is to ensure that customers gain a greater value from the Beauty Glimmer Cream brand. Beauty Glimmer Cream brand is based in Japan. Typically, Japanese beauty products are renowned and preferred by many consumers across the world because of their quality and effectiveness. Once the product is introduced into the market, it is expected that mass production will follow, and thus even though Beauty Glimmer Cream is of high quality, it will be sold at a relatively lower price.

Brand Purpose

The objective of the brand is to become a leading competitor in the natural beauty industry by delivering an organic beauty product that is beneficial to the skin. The purpose of Beauty Glimmer Cream is to cater to different skin types of customers. It also provides customers with the best, safest, and healthiest way to improve the conditions of their skin.

Brand Value Proposition

Beauty Glimmer Cream is developed by herbalists and biochemists with a deep knowledge of plant-based skin remedies and botany. Specifically, this skincare product reaches the deepest dermal layers without carriers and chemical solvents. As a result, it treats skin conditions at their core while rebalancing skin at the cellular level for radiant skin.

Brand Competitive Category

Beauty Glimmer Cream operates in the organic skincare space. Particularly, the product targets to be a market leader in the organic skincare segment for dry skin conditions. Beauty Glimmer Cream is hitting the market at a time the popularity of organic cosmetics and beauty products is swelling. Globally, women are becoming more aware of the anti-aging and anti-oxidizing properties of natural products. As a result, more women are looking towards using organic beauty products because other cosmetics use harsh additives and chemicals and thus cause health issues to them. Even though the market for organic beauty products is increasing in North America and Europe, many companies are yet to expand their operations in the Asia Pacific and the Middle East to cater to the growing needs of the rising young population. Therefore, Beauty Glimmer Cream serves customers in the Asia Pacific region even though it will also target other clients in other areas globally.

Beauty Glimmer Cream will compete with other creamy products. More specifically, the product will compete with full-body skincare creams. The leading competitors are oxygenating cream, Differin Gel Acne Treatment, and acne spot treatments. Therefore, gaining a market share will be challenging, considering these competing products have been in the market for quite some time and have gained some degree of customer loyalty

Brand Target Audience

The brand's market is segmented according to skin types, age, and individual needs. Beauty Glimmer Cream is for the European and Asian market targeting educated, confident, contemporary, and health-informed women. The primary market for Beauty Glimmer Cream is young women aged between 18 and 25. Particularly, the product targets young women with problematic skin types such as sensitive skin or acne-prone skin. In this primary target group, the product also targets women who want a new touch to skincare products or those who lack information concerning skincare.

Beauty Glimmer Cream also targets other women who are looking to improve their skin especially those above 25 years. In this case, the target is women seeking to use proven skincare products that fit into their organic lifestyle. Moreover, the product targets mothers seeking toxic-free and safer solutions for their children especially those with eczema.

Typically, Beauty Glimmer Cream's target audience is educated and professional women who tend to reward their hard work with top class products. They are also more aware of their appearances and new social norms. For the secondary market, the brand's target customers are mature women who tend to have recurring skin conditions and are thus looking for valid, chemical-free substitutes to the traditional cosmetic products. Such women also are more aware of organic and natural products on their bodies, those of their husbands and children.

Brand Price/Price Strategy

Beauty Glimmer Cream adopts a premium pricing strategy because the target market is less sensitive to price since it focuses on the quality of products. In this case, the brand will be sold at higher prices as compared to other similar cosmetic brands. The brand will create a favorable image of a high-quality organic skincare product. However, the price will be slightly lower than those of other companies that operate in the high-end cosmetic market. Beauty Glimmer Cream's price will reflect uniqueness and quality.

Brand Positioning and Strategic Differentiation

Brand positioning is all the activities that positions brand in the minds of a customer relative to its competition. Typically, positioning does not create something different or new but aims at manipulating the mind set of consumers so that it occupies a distinct place in the mind of the target market (Wood, 2000). Beauty Glimmer Cream will be positioned as unique, personalized, safe, prestigious, and effective. The product is for women who want to feel beautiful even as they run away from chemicals. Beauty Glimmer is an organic beauty brand that offer quality natural skincare solution that covers all aspects of a woman’s everyday needs. Moreover, the brand offers affordable quality skincare product while paying attention to every consumer. Beauty Glimmer Cream is for women who are more than thirty years old from Japan and other Asia Pacific region who believes in the power of organic products. It also targets women keen to explore new but personalized beauty products. Through the product, women can match their skin needs with organic products in Japan. The product can be trusted because it is made from Japan which is known for high quality skincare products using Modiface skin Artificial intelligence, an AI tool, which was developed recently by dermatologists, observes any potential skin changes after applying a skincare product and measures the skin's actual state. As a result, its effectiveness is guaranteed. Besides applying modern technology in its development and testing, the product is made from natural extracts.

Brand Story

Our journey towards creating Beauty Glimmer Cream, a natural and effective beauty product begun in 2015. It started with the premise that we would never compromise our oils and people producing them. With 15 years of experience in entrepreneurship and marketing strategies in the natural products industry, our team understands the exclusivity of organic beauty products. Beauty Glimmer Cream is rooted in ancient tradition but is validated by science. In this case, Beauty Glimmer Cream will be sourced from naturally occurring plants that contain nutrients such as amino acids. Moreover, the product will be dermatologist tested to avoid adverse or irritation reactions.

Brand Personality

Brand personality refers to the kind of an individual a brand would be if it was a human being.

Brand Advertising

To gain customers, the company will run an advertising campaign whose aim is to demonstrate that Beauty Glimmer Cream helps customers to create unique beauty. The advertisement will feature young women having trouble finding the right product for their type of skin and thus have to hide because they have acne marks, uneven skin tone, and dark spots. The messaging in the brand advertising will be that women can create great skin using Beauty Glimmer Cream, an organic skincare product that treats uneven skin tones, scarring, and acne. As a result, a woman will feel more confident and will have their natural beauty enhanced. The advertisements will also aim at helping the brand to gain the trust of their customers. Notably, the company will let its consumers know that the product was created and has been approved by dermatologists. The advertisement will be done through various channels such as social media, and product packaging. With the product's primary target market being young women, social media adverts featuring influencers and celebrities will be used. Notably, celebrities that young people are likely to identify with and those who are known to promote natural beauty will be used. On the other hand, the product's packaging will be clean, simple, and memorable for consumers to remember.

References

Wood, L., (2000). Brands and brand equity: definition and management, Management Decision, Vol. 38 Iss: 9 pp. 662 – 669