Writing

The world is full of all kinds of retail stores, these retail stores have a different effect on this society. A retail store like Macy's, they have all the necessities of life, a store like Barneys, they sell all the fashion cloth. The retail store I went is Gucci which the store is the brand/specialty stores. In this essay I will explain how is Gucci pick their store location, how is Gucci build their store to sell to people and how is Gucci getting better now.

The Gucci store I went locate at 200 Vesey st, downtown Manhattan. It’s a very big mall call Brookfield Place, near The World Tread Center, is a bustling lot, I think the people here they have enough spending power and also adequate traffic. Gucci store here is really obvious when you walking into the entrance, is on the right hand side of the entrance with a big Gucci logo on the top. The store near Gucci are also very luxury, like Omega, Ferragamo, and Bottgea Veneta. I think in the mall they put all the luxury brands at on area so that consumers can easily find those store. When I walk into the store there was a sales came up to me and ask “what am I looking for,” I said “Just looking.” and they said if i have any questions just ask them with a very respect smile on her face. I felt really comfortable, because in some retail stores they ask you what do you need, and they just stare at you like a thief, that make me really awkward.

Gucci's store gave me the feeling is very luxurious and expensive, when I first walk into the room I saw a wall of woman’s handbag with the light shines on it, looks magnificent, it makes people want to go inside, just to see what is in there. The store have different categories in the room, they separated man and woman. For the woman part, they also separated some specific parts, they have bags, shoes cloth, belt and some other small accessories. I ask them about women handbags, the new hand bags is called GG marmont is around 2,000 to 4,000 dollars, the sales told me GG marmont don’t really have sale prices, because after they change the designer years ago, GG marmont became very hot, so they don’t really have to have a sale price. Actually I did not see any special sales or promotions advertised in the store, I think Gucci don’t often have discount activities. There is also a store at 151 W 34th St, New York, NY 10001 and 611 5th Ave, New York, NY 10022. Those two store are all locate at Bustling streets. People who go there to shopping they have strong spending power.