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Germany.docx

Hofstede’s Dimensions of Culture: Italy (Hofstede, 2019)

Power distance: score of 35

· Highly Decentralized

· Co-determination

· Direct Approach

· Participative communication with management

· Control is disliked

· Leadership is challenged

Individualism: score of 67

· Strong parent-children relationship

· Self-actualization

· Loyalty through duty and responsibility

· Brutally honest communication

· Second chance from a mistake

Masculinity: score of 66

· Performance is valued

· Selective schools at the age of 10

· Occupation driven

· Self-reward by flashy items

Uncertainty avoidance: score of 63

Deductive Approach

Attention to detail

Relying on strong expertise

Long term orientation: score of 83

· Pragmatic country

· Truth by situation, context, and time

· Adaptable in change

Communication (Germany – German Language, Culture, Customs and Etiquette, 2021)

Language: German (95%), Turkish (1.8%), Romani (0.08%), Danish (0.06%

Nonverbal: Quick, firm handshakes is the common greeting to adults and children. Always use a person’s title and surname until the they say to call them by their first name.

Business Etiquette (Germany – German Language, Culture, Customs and Etiquette, 2021)

Being on time is a must! Never be late or early in a meeting

Appointments need to be scheduled 1-2 weeks advanced

Cancelling a meeting could ruin relationship and create lost trust

Have eye contact while speaking

Must have an interrupter to avoid miscommunication between German and English

The eldest enters the room first and men enter before the women

Business Observations:

Time is delicate and critical for Germans. Once time is determined there’s no going back. It’s considered rude if one shows up late or earlier in any setting. This can ruin potential relationships.

Communication is always direct and right down to business. Germans are detail oriented and always need to know the fine print. There is no room for small talk in a business setting.

Credibility is also essential. When dealing with Germans, they prefer to see one’s credentials before dealing with them. Also, one needs to have everything all organized and ready for the Germans to see and understand. Anything missing can lead to a misunderstanding.

Rule following and working in teams is a must. Just like the military, Germans have a chain of command to follow through. They start from the bottom and work their way up when dealing in business. Finally, a leader is significant to have. Germans tend to work rigorously with any leader to develop loyalty for any business.