| Proportion of Adults in each VALS Segment by Geography |
| Source: 2008 GeoVALS, Strategic Business Insights, Menlo Park, CA 94025 |
| Geography | Innovators | Thinkers | Believers | Achievers | Strivers | Experiencers | Makers | Survivors |
| All US | 10% | 11% | 16.5% | 14% | 11.5% | 13% | 12% | 12% |
| Baltimore–Washington CMSA | 19% | 17% | 12% | 17% | 8% | 12% | 9% | 7% |
| Metropolitian Area |
| Washington, DC | 19% | 13% | 13% | 12% | 11% | 12% | 9% | 11% |
| Virginia |
| Arlington County, VA | 34% | 22% | 6% | 17% | 5% | 10% | 5% | 3% |
| Clarke County, VA | 10% | 13% | 18% | 15% | 9% | 11% | 13% | 11% |
| Culpepper County, VA | 6% | 8% | 20% | 12% | 13% | 13% | 15% | 13% |
| Fairfax County, VA | 32% | 24% | 6% | 18% | 4% | 11% | 4% | 2% |
| Fauquier County, VA | 13% | 15% | 14% | 18% | 8% | 13% | 11% | 7% |
| Loudoun County, VA | 28% | 21% | 5% | 23% | 4% | 14% | 4% | 1% |
| Prince William County, VA | 18% | 15% | 10% | 22% | 8% | 15% | 9% | 3% |
| Rappahannock County, VA | 8% | 12% | 20% | 13% | 9% | 10% | 14% | 14% |
| Spotsylvania County, VA | 13% | 14% | 13% | 21% | 9% | 15% | 11% | 5% |
| Stafford County, VA | 17% | 15% | 11% | 21% | 7% | 15% | 9% | 3% |
| Warren County, VA | 5% | 7% | 21% | 12% | 13% | 12% | 16% | 14% |
| Cities in Virginia |
| Alexandria, VA | 28% | 21% | 8% | 19% | 5% | 10% | 6% | 3% |
| Fairfax City, VA | 29% | 23% | 6% | 18% | 4% | 13% | 5% | 2% |
| McLean, VA | 45% | 30% | 2% | 12% | 1% | 6% | 2% | 1% |
| Falls Church, VA | 33% | 26% | 6% | 17% | 3% | 9% | 4% | 2% |
| Manasas, VA | 14% | 14% | 13% | 21% | 8% | 15% | 11% | 5% |
| Fredericksburg, VA | 8% | 8% | 15% | 11% | 16% | 18% | 10% | 13% |
| Maryland |
| Calvert County, MD | 15% | 15% | 14% | 19% | 8% | 14% | 11% | 5% |
| Charles County, MD | 11% | 12% | 15% | 21% | 9% | 15% | 12% | 6% |
| Frederick County, MD | 15% | 16% | 13% | 20% | 8% | 13% | 10% | 5% |
| Montgomery County, MD | 30% | 22% | 7% | 17% | 5% | 11% | 5% | 3% |
| Prince Georges, County, MD | 14% | 13% | 14% | 18% | 10% | 14% | 11% | 7% |
| Cities in Maryland |
| Bethesda, MD | 46% | 29% | 2% | 12% | 2% | 6% | 2% | 1% |
| Chevy Chase, MD | 47% | 31% | 2% | 11% | 1% | 6% | 1% | 1% |
| West Virginia |
| Jefferson County, WV | 8% | 10% | 19% | 13% | 12% | 12% | 14% | 12% |
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GeoValsinformation.xlsx
