data collection & analysis

Some of the problems that are faced with digital marketing are security risks, where there can be software crashes, third party hacks & stolen info.Cluttered markets where due to the relatively cheap costs of digital marketing as opposed to that of traditional media, any business of any creed can utilize these methods. A direct consequence of this is that it has become increasingly difficult to capture the attention of potential consumers. Specificity of ads that may cause them to not be viewed because of keywords that may not much of to ads that are searched up on the web. Increased ad cost. This is where in order to achieve the exposure you're trying to receive, you must pay the cost so that it can be seen broadly. Others should care about this problem because the world of digital marketing is always changing and with the innovation of it there can be many new rules, methods, and tactics to make digital marketing successful or unsuccessful.

One thing that i think others wouldnt understand about digital marketing is that it's not as easy as it seems to just operate. There's many different components you must have clicking on all cylinders . you must also have resources to evn just get started in digital marketing. Digital marketing is a process and takes patience to get rolling. Trying to reach a mass can be a tough cookie to handle and it takes all resources to allocate. Digital marketing is like a car where everything must work together for it to even drive. When it comes to business , companies want to be noticed they want to bring in new clientele but how can they achieve that without knowing how digital marketing operates. Digital marketing is the new go-to to broadly advertise something but without proper knowledge on how it works how can a business or entrepreneur become successful from digital advertising. Companies can lose profits if not done the right way. The position im taking with this research is to help companies or entrepreneurs maximize profits while using digital marketing. I plan on pointing out the flaws and also the positives of digital marketing. I want to be able to explain how it can be your foe if you don't strategize right and just jump into it blindly and how it can be a great acquaintance if you know how to utilize this component.

Research Questions

How does social media affect digital marketing and how can you use social media to maximize your attempts in using digital marketing?

· I hope to be able understand why digital marketing in combination with social media is a good outlet to be seen as a business or entrepreneur to maximize profits.

Where do search engines stand with digital marketing and is it the best method to use?

· I want to be able to see if using search engines such as Google or Bing the best way to be noticed through digital marketing and what could be the downfalls of using these resources.

How can Pay per clicks optimize your usages of ads and maximize profits?

· I hope to be able to understand the math behind PPC and will it really increases profits for a organization.