ch3
alex1911
GenYZShoppingBehavior_AnswerForm.docxMKT 3210 Summer II 2021
Gen Y/Z Shopping Behavior: Answer Form
Student Name:
Grading Criteria
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding quality, an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
|
Q1) Why are Millennial and Gen Z consumers comfortable with buying expensive furniture online, sight unseen? |
|
|
|
Q2) What are the benefits that the new digital furniture retailers offer to their customers? |
|
|
|
Q3) Why do you think these furniture retailers roll out brick-and-mortar stores? |
|
|
|
Q4) What are the similarities between the new digital furniture retailers and the direct-delivery car dealers (e.g., Carvana)? |
|
|
|
Q5) What are the drawback of direct-delivery car sales from the dealers’ perspective? |
|
|
