Attached

Here are some instructions that you must read before you attempt your tasks for this month. These are instructions that you must follow:

Please acknowledge after reading all these instructions

Besides all general instructions, we must understand that client is not accepting generic content. So when writing about any section of any page, we must look at client’s website or manufacture’s website (whatever is applicable) to find very specific details in accordance with the requirements of the page.

Also apart from making content very relevant, you must give details in bullet points instead of writing everything in paragraphs. More or less 90% of the sections / headers should contain bullet points. Which means apart from first section (H1) and <Why buy from us?> section, every other section must contain bullet points.

How bullet points should be?

· A bullet point CAN’T be a bunch of sentences or a paragraph

· Bullet point should have something significant to mention in a precise manner

· Bullet point should be a punch line that must grab the attention of reader

While writing about Finance, Specials / Special Offers, Services, Parts, New/Pre-owned vehicles, etc. you must look at client’s website and mention what they’re offering instead of writing something generic.

For Finance (Red is not acceptable – Green is acceptable)

Bill Kay Ford offers you some of the best motor vehicle financing options around. This realizes a workable budget for the buyer that is not strenuous and does not interfere significantly with the budgetary concerns of the buyer.

Bill Kay Ford offers you some of the best motor vehicle financing options around. As a result, auto financing does not have to be burdensome on the customer’s budget. Bill Kay Ford is able to provide installment loans for consumers with a variety of credit situations, including:

· No credit

· Poor credit

· Bankruptcy

· Good credit

To start the credit process, a customer can start an application online or in the showroom. Just make sure to bring in the following information when meeting with the finance team.

· Proof of address, like a utility bill or real estate tax bill

· Proof of current income, like paystubs or letter from an employer

· Proof of insurance (valid insurance card)

· Proof of identity, like a driver’s license or government ID and social security card

Please do the same for all other headers / H2s such as when you are writing about New / Pre-owned inventory, you should include some of their listed vehicles from their website in the section as bullet points. While writing about Special Offers, DON’T write “there are various special offers and you should browse client’s website for that”, instead write about “which are those special offer that client is offering, and you must list these offers in this section.”

Also when you write about engine, driving performance, value, interior and tech, DON’T just say that “it offers amazing performance” rather mention those features that makes a vehicle perform awesome. And list the features in bullet points.

(Red is not acceptable – Green is acceptable)

<H2>What's New with the 2018 Cadillac Escalade</H2>

· Features

The 2018 Cadillac Escalade comes equipped with many luxury features that offer its driver a smooth, comfortable ride. It comes with Magnetic Ride Control, a heavy-duty towing package with over 8,500-poundtowing capacity. It also comes with buttery leather upholstery, both driver and passenger heated and cooled 12-way power front seats, interior ambient lighting, and LED headlights.

· Performance

This powerful SUV in the Cadillac lineup is powered by a 6.2-liter V-8 engine that generates over 400 horsepower and a hefty 460 lb-ft of torque that comes paired with an updated 10-speed automatic transmission.

<H2>What's New with the 2018 Cadillac Escalade</H2>

The 2018 Cadillac Escalade comes equipped with many luxury features that offer its driver a smooth, comfortable ride. It comes with:

· Magnetic Ride Control

· Heavy-duty towing package with over 8,500-pound towing capacity

· buttery leather upholstery

· both driver and passenger heated and cooled 12-way power front seats

· interior ambient lighting

· LED headlights

This powerful SUV in the Cadillac lineup is powered by:

· 6.2-liter V-8 engine

· 400 horsepower

· 460 pounds foot of torque

· 10-speed automatic transmission

<H2>Interior</H2>

· Design

Cadillac has always offered its loyal customers the highest level of style and comfort and the Escalade is stays true to thistradition. The Cadillac Escalade offers roomy seating for as many as 9 passengers without compromising cargo and storage space. One of the unique features of this design is that the large size of the vehicle does not take away from its smooth handling and quiet drive.

· Technology

Cadillac has always been a pioneer when it comes to technology and this is true of the 2018 Cadillac Escalade. It comes with an 8.0- touch screen equipped with Cadillac’s CUE infotainment system, and a 16-speaker Bose surround sound audio system. It also comes standard with the enviable hands-free liftgate and OnStar with 4G LTE and Wi-Fi.

· Seating and Cargo Space

The 2018 Escalade offers more seating than almost any other SUV on the road today. It seats 9 comfortably, and has fold down seating to provide maximum cargo space. There over 120 cubic feet of storage and cargo space when the third row is folded down. There is also creative storage for smaller items. The center console can hold your laptop. It also comes with small cubbie holes to store whatever you may need to bring with you on road trips.

<H2>Interior</H2>

Cadillac has always offered its loyal customers the highest level of style and comfort and the Escalade stays true to this tradition. The Cadillac Escalade offers roomy seating for as many as 9 passengers without compromising cargo and storage space. One of the unique features of this design is that the large size of the vehicle does not take away from its smooth handling and quiet drive.

Cadillac has always been a pioneer when it comes to technology and this is true of the 2018 Cadillac Escalade. It comes with:

· 8″ touch screen

· Cadillac’s CUE infotainment system,

· 16-speaker Bose surround sound audio system

· hands-free liftgate

· OnStar with 4G LTE and Wi-Fi

The 2018 Escalade offers more seating than almost any other SUV on the road today.

· seats 9 comfortably

· fold down seating

· 120 cubic feet of storage and cargo space when the third row is folded down.

There is also creative storage for smaller items. The center console can hold your laptop. It also comes with small cubby holes to store whatever you may need to bring with you on road trips.

Something about Headings

· You cannot skip any heading (H2s)

· You must not merge headings

· Keep headings (H2s) as are proposed by clients

Last but not least, please do the same for Page-updates – make all page updates very specific and relevant instead of making them generic.

Thank you