proposal questionnaire
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GeneralCustomerExperiencePerspectiveSurveyforTheAlleyLujiaoxiang.docxGeneral Customer Experience Perspective Survey for The Alley Lujiaoxiang
Dear respondents,
Thank you for agreeing to participate in this survey. I am a Master student from University of Technology Sydney. The data gained from this survey will be only as part of business project assignment. We promise that all the responses collected by this survey will be satirically confidential.
The purpose of this survey is to understand deeper Australian college students’ shopping experience and their attitudes toward bubble tea brands and their products. Based on those information, The Alley can provide better shopping experience and more various products in Australia in the future.
We appreciate your time to finish the survey and wish the best for you.
1. Have you tried any Bubble tea beverage?
A． Yes
B． No
2. How often do you drink bubble tea?
A. Occasionally
B. Once a day
C. Once every 2 weeks
D. Once every week
E. More than once a day
F. Never
3. Do you know The Alley Lujiaoxiang?
A. Yes
B. No
4. Which of the following Bubble Tea Brand have you consumed in Australia (can select more than one choice)?
A. Chatime
B. Coco
C. No fail
D. The Alley
E. ShareTea
F. Gongcha
5. Which factors could influence your decision when you choose bubble tea brand?
A. Social Media opinion
B. Recommendations from friends
C. Brand reputation
D. Package
6. What is your perception of the following bubble tea brands in regards of Quality? Rate every brand in all the attributes from 1 to 5. (1 = least preferred and 5 = most preferred)
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Least Preferred Chatime Coco No fail TheAlley ShareTea Gongcha |
1 |
2 |
3 |
4 |
5 |
Most Preferred |
7. What is your perception of the following bubble tea brands in regards of Price? Rate every brand in all the attributes from 1 to 5. (1 = least preferred and 5 = most preferred)
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Least Preferred Chatime Coco No fail TheAlley ShareTea Gongcha |
1 |
2 |
3 |
4 |
5 |
Most Preferred |
8. What is your perception of the following bubble tea brands in regards of Variety of Choice? Rate every brand from 1 to 5. (1 = least preferred and 5 = most preferred)
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Least Preferred Chatime Coco No fail TheAlley ShareTea Gongcha |
1 |
2 |
3 |
4 |
5 |
Most Preferred |
9. What is your perception of the following bubble tea brands in regards of Availability? Rate every brand from 1 to 5. (1 = least preferred and 5 = most preferred)
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Least Preferred Chatime Coco No fail TheAlley ShareTea Gongcha |
1 |
2 |
3 |
4 |
5 |
Most Preferred |
10. How do you rate following statements about The Alley?
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Strongly Disagree |
1 |
2 |
3 |
4 |
5 |
Strongly agree |
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I have enough variety to choose from The Alley. |
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The Alley can satisfy my needs when I want to adjust topping or any ingredients (e.g. Sugar, ice, filling base). |
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I can order The Alley’s product conveniently no matter where am I. |
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The product of The Alley is value for money. |
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I choose The Alley because it can provide unique products that other brands cannot. |
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I don't need to wait a long time to pick up my order. |
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The customer service of The Alley is good which can make me fell enjoy when I waiting my order. |
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11. Do you prefer to modify the ice or sugar levels when you order the beverages?
A. Yes
B. No
12. I prefer to drink yogurt beverage when I visit bubble tea shop.
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Strongly Disagree |
1 |
2 |
3 |
4 |
5 |
Strongly Agree |
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13. I prefer to drink fresh fruit tea when I visit a bubble tea shop.
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Strongly Disagree |
1 |
2 |
3 |
4 |
5 |
Strongly Agree |
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14. Which category best describes your age?
A. ＜18
B. 18-22
C. 23-25
D. >25
15. Please indicate your Gender:
A. Male
B. Female
16. Which best describes your employment situation?
A. Working part time
B. Working full time
C. Full time student
D. Part time student
E. Retired
