marketing management

GE

1_Discuss GE's B-to-B marketing strategy.  Why has the company been so successful over the years at targeting such a large business audience?

2_Have "Ecomagination" and Healthymagination" successfully communicated GE's focus on its newer endeavors?  Why or why not?

BMW

1_How does BMW segment its customers?  Why does this work for BMW?

2_What does BMW do well to market to each segment group?  Where could it improve its marketing strategy?

3_Should BMW ever change its tagline, "The Ultimate Driving Machine"?  Why or why not?

TOYOTA

1_Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers.  Why was it able to become so much bigger than any other auto manufacturer?

2_Has Toyota done the right thing by manufacturing a car brand for everyone?  Why or why not?