capsim report

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G113598 Page 1 Dec. 31 2027 Round 8

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $485,949 $90,731 $284,971 $3,779 $388,064 $239,666 $248,860 EBIT $125,810 ($11,483) $13,419 ($21,851) $77,267 $37,418 $36,763 Profits $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480 $8,942 Cumulative Profit $269,947 ($56,711) ($1,510) ($97,719) $163,116 $70,179 $57,884 SG&A: Sales 10.1% 31.0% 14.2% 133.8% 9.1% 7.5% 34.3% Contribution Margin 43.6% 21.6% 23.3% -380.9% 31.2% 29.0% -38.7% Emergency Loan $0 $88,888 $0 $212,960 $0 $0 $50,308

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 10.1% -32.2% -1.4% -30.5% 22.6% 9.3% -3.7% ROE 17.2% -57.0% -3.6% -53.2% 44.9% 17.5% -5.7% ROS 12.1% -23.9% -0.9% 0% 10.9% 7.7% 1.0% Asset Turnover 0.83 1.35 1.57 0.03 2.07 1.20 1.17 Leverage 1.71 -1.77 2.59 -1.74 1.99 1.89 0.78

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 26.8% 4.9% 13.8% 0.7% 26.9% 26.8% Europe 44.9% 8.3% 31.3% 0% 15.5% 0% Asia Pacific 21.5% 3.8% 19.4% 0% 22.5% 32.8% Total 30.4% 5.5% 20.8% 0.3% 22.1% 20.9%

G113598 Page 2 Dec. 31 2027 Round 8

Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $223.50 $17.89 2,968,698 $664 $115.25 $19.87 $0.00 0% 11.25 Baldwin $1.00 $0.00 2,752,066 $3 ($13.83) ($7.88) $0.00 0% -0.13 Chester $7.94 ($1.82) 7,868,586 $62 $8.94 ($0.33) $0.00 0% -24.34 Digby $1.00 $0.00 2,000,000 $2 ($39.26) ($20.90) $0.00 0% -0.05 Erie $166.19 $35.23 1,991,122 $331 $47.20 $21.21 $11.45 7% 7.84 Ferris $58.27 $10.52 3,100,261 $181 $34.10 $5.96 $0.00 0% 9.78

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 10.4S2030 6,000,000 11.4% 90.99 BB

11.7S2031 2,000,000 12.7% 92.47 BB 12.2S2032 18,000,000 13.1% 92.84 BB 13.0S2033 25,000,000 13.7% 94.99 BB 13.0S2034 22,000,000 13.8% 94.48 BB

Baldwin 10.9S2031 4,000,000 13.2% 82.55 DDD Chester 10.4S2030 4,000,000 12.0% 86.61 DDD

10.6S2031 8,253,000 12.6% 83.90 DDD 12.8S2032 10,795,000 14.5% 88.32 DDD 13.1S2033 3,000,000 14.9% 87.97 DDD 13.6S2034 7,784,000 15.3% 88.82 DDD 14.4S2035 15,859,000 15.8% 91.42 DDD 14.9S2036 12,815,000 16.0% 93.19 DDD

Erie 12.2S2032 220,742 13.6% 89.99 CCC 12.8S2033 7,529,244 14.1% 90.97 CCC 13.1S2034 7,153,393 14.3% 91.32 CCC 13.6S2035 5,598,142 14.6% 92.87 CCC

Ferris 10.4S2030 2,218,641 11.6% 89.71 CCC 11.9S2031 5,407,493 13.0% 91.42 CCC 12.7S2032 8,041,845 13.7% 92.61 CCC 12.5S2033 9,015,188 13.8% 90.89 CCC 13.4S2034 7,606,569 14.3% 93.74 CCC 13.6S2035 16,178,993 14.4% 94.15 CCC 14.4S2036 8,125,306 14.8% 97.61 CCC

G113598 Page 3 Dec. 31 2027 Round 8

Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480 Adjustment For Non Cash Items Depreciation $31,695 $2,799 $11,110 $2,400 $8,243 $13,133 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities Accounts Payable $5,030 $6,345 $18,233 $12 $6,327 ($736) Inventory ($53,964) ($49,733) ($26,691) ($28,176) $3,420 $5,068 Accounts Receivable ($2,461) ($1,342) ($4,634) $175 ($10,761) ($3,132) Net Cash From Operations $39,290 ($63,619) ($4,548) ($67,384) $49,463 $32,814 Cash Flows From Investing Activities Plant Improvements (Net) ($135,010) ($3,312) ($22,780) $0 ($22,000) ($15,000) Cash Flows From Financing Activities Dividends Paid $0 $0 $0 $0 ($22,804) $0 Sales of Common Stock $20,000 $458 $13,349 $0 $0 $10,254 Purchase of Common Stock $0 $0 ($3,337) $0 $0 $0 Cash from Long Term Debt Issued $80,000 $3,189 $10,052 $0 $5,125 $4,930 Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0 Retirement of Current Debt ($30,000) ($25,007) $0 ($145,575) ($34,479) ($26,129) Cash From Current Debt Borrowing $50,000 $0 $0 $0 $46,381 $18,880 Cash From Emergency Loan $0 $88,888 $0 $212,960 $0 $0 Net Cash From Financing Activities $120,000 $67,528 $20,064 $67,384 ($5,777) $7,934 Effect of Exchange Rate ($3,204) ($597) ($2,083) $0 ($2,076) ($1,225) Net Change In Cash Position $21,076 $0 ($9,347) $0 $19,609 $24,523

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $95,922 $0 $1,958 $0 $47,739 $35,416 Accounts Receivable $39,941 $2,486 $15,615 $311 $31,896 $19,699 Inventory $94,742 $55,415 $62,054 $131,839 $37,907 $21,922 Total Current Assets $230,605 $57,901 $79,627 $132,150 $117,541 $77,036 Plant and Equipment $475,424 $41,992 $166,649 $36,000 $123,640 $197,000 Accumulated Depreciation ($121,804) ($32,493) ($64,281) ($31,200) ($53,903) ($74,567) Total Fixed Assets $353,620 $9,499 $102,368 $4,800 $69,737 $122,433 Total Assets $584,225 $67,400 $181,996 $136,950 $187,278 $199,469 Account Payable $39,069 $9,387 $39,102 $2,509 $21,286 $13,362 Current Debt $50,000 $88,888 $0 $212,960 $46,381 $18,880 Long Term Debt $153,000 $7,189 $72,558 $0 $25,627 $61,524 Total Liabilities $242,069 $105,464 $111,660 $215,469 $93,294 $93,766 Common Stock $71,439 $8,466 $67,704 $5,808 $5,712 $34,211 Retained Earnings $270,717 ($46,530) $2,633 ($84,327) $88,272 $71,492 Total Equity $342,156 ($38,064) $70,336 ($78,519) $93,984 $105,703 Total Liabilities Owners Equity $584,225 $67,400 $181,996 $136,950 $187,278 $199,469

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $485,949 $90,731 $284,971 $3,779 $388,064 $239,666 Variable Costs(Labor,Material,Carry,Shipping) $274,301 $71,120 $218,624 $18,173 $266,952 $170,273 Depreciation $31,695 $2,799 $11,110 $2,400 $8,243 $13,133 SG&A (R&D/Promo/Sales/Admin) $49,143 $28,113 $40,598 $5,057 $35,346 $18,083 Other (Fees/Writeoffs) $5,000 $182 $1,220 $0 $256 $759 EBIT $125,810 ($11,483) $13,419 ($21,851) $77,267 $37,418 Interest (Short Term / Long Term) $25,364 $18,571 $9,865 $42,449 $9,508 $10,791 Taxes $40,253 ($8,366) $6,018 ($22,505) $24,663 $7,770 Profit Sharing $1,204 $0 $101 $0 $862 $377 Net Profit $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480

G113598 Page 4 Dec. 31 2027 Round 8

Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $165,517,210 $31,016,716 $76,699,959 $3,778,538 $180,419,341 $117,192,472 Variable Costs $85,323,121 $24,906,980 $51,104,717 $18,172,597 $114,961,666 $70,791,488 Depreciation $31,694,933 $2,799,467 $11,109,947 $2,400,000 $8,242,667 $13,133,333 SG&A: Sales $16,707,073 $11,026,281 $14,935,764 $5,057,220 $15,170,630 $10,587,429 Other $5,000,000 $182,350 $1,220,105 $0 $256,261 $759,196 EBIT $26,792,083 ($7,898,361) ($1,670,575) ($21,851,279) $41,788,119 $21,921,026 Interest $25,364,000 $18,570,828 $9,865,341 $42,449,197 $9,508,243 $10,790,699 Taxes $499,829 ($9,264,216) ($4,037,570) ($22,505,166) $11,297,957 $3,895,614 Profit Sharing $18,565 $0 $0 $0 $419,638 $144,694 Net Profit $909,689 ($17,204,973) ($7,498,345) ($41,795,309) $20,562,281 $7,090,018

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $215,265,428 $40,330,248 $123,295,464 $0 $78,734,566 $0 Variable Costs $121,783,552 $30,580,196 $99,025,434 $0 $57,813,928 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $17,603,156 $10,041,476 $13,765,401 $0 $7,311,960 $0 Other $0 $0 $0 $0 $0 $0 EBIT $75,878,719 ($291,424) $10,504,629 $0 $13,608,678 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $33,968,134 $1,721,605 $8,909,777 $0 $7,897,832 $0 Profit Sharing $838,212 $0 $31,897 $0 $114,217 $0 Net Profit $41,072,373 ($2,013,029) $1,562,955 $0 $5,596,628 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $105,166,722 $19,384,491 $84,975,554 $0 $128,910,215 $122,473,347 Variable Costs $67,194,772 $15,633,245 $68,493,927 $0 $94,176,548 $99,481,017 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $14,832,465 $7,044,856 $11,897,161 $0 $12,863,189 $7,495,535 Other $0 $0 $0 $0 $0 $0 EBIT $23,139,484 ($3,293,609) $4,584,466 $0 $21,870,478 $15,496,795 Interest $0 $0 $0 $0 $0 $0 Taxes $5,784,871 ($823,402) $1,146,116 $0 $5,467,619 $3,874,199 Profit Sharing $347,092 $0 $68,767 $0 $328,057 $232,452 Net Profit $17,007,521 ($2,470,207) $3,369,582 $0 $16,074,801 $11,390,144

G113598 Page 5 Dec. 31 2027 Round 8

Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 10,000 2,280 5,600 2,000 5,500 6,500 Automation 10.0 3.1 5.8 3.0 4.0 6.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 5475 3258 2595 794 233 0 $31.40 $7.95 $7.18 $2.04 Archer 1613 2513 2190 1227 1566 405 $40.67 $13.16 $6.31 $1.44 Ariana 3878 1546 1525 0 237 0 $38.50 $13.07 $7.68 $1.74 AP360 3089 2349 710 120 0 0 $30.33 $9.01 $4.59 $1.95 Baker 1250 871 720 609 0 0 $30.80 $8.87 $12.82 $1.94 Barry 1308 1386 1560 1016 327 294 $39.33 $12.10 $12.82 $1.79 Cake 2351 1648 1385 456 0 460 $28.90 $10.00 $10.55 $1.95 Candy 4943 2234 3089 799 116 148 $26.83 $7.84 $11.33 $2.25 Care 2314 1276 1126 241 647 0 $36.67 $9.88 $10.93 $1.85 Daze 122 1584 0 6832 0 0 $31.00 $7.93 $11.36 $0.00 Eat 6604 3465 3050 559 190 221 $37.67 $12.52 $11.87 $1.64

Enter 3631 1980 1550 425 0 125 $38.50 $11.99 $11.88 $1.07 Fast 4054 3861 100 320 0 335 $26.00 $8.10 $7.86 $1.55

Fierce 4276 1188 2600 233 0 266 $23.50 $5.93 $10.77 $1.39 Fight 1342 1386 0 117 0 0 $25.00 $6.69 $7.75 $0.00

G113598 Page 6 Dec. 31 2027 Round 8

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 2,702 $37.50 75 12.6 12.6 22,000 1.5 Yes $13.19 $10.73 34.64% Enter 2,081 $38.00 74 12.7 12.7 22,500 1.3 No $11.99 $10.87 38.38% Ariana 1,501 $40.00 44 12.3 12.3 22,000 2.4 Yes $12.94 $9.08 44.95% Archer 774 $40.00 14 11.6 11.6 22,000 4.3 Yes $13.16 $2.44 53.58% Cake 544 $30.00 28 12.1 12.1 18,000 1.3 Yes $9.98 $10.13 27.94% Barry 476 $39.00 9 11.6 11.6 19,000 2.0 Yes $12.10 $12.79 19.82% Care 392 $37.00 8 9.5 9.5 20,000 2.0 Yes $9.69 $10.04 44.62%

AP360 16 $30.00 0 8.3 8.3 19,000 1.9 Yes $9.07 $3.56 57.28% Able 7 $29.70 1 8.8 8.8 21,000 2.4 Yes $8.21 $7.49 43.78%

Europe Eat 2,100 €41.25 32 12.6 12.6 22,000 1.5 No $12.04 $12.20 26.57% Ariana 1,669 €44.55 23 12.3 12.3 22,000 2.4 Yes $13.20 $7.36 40.82% Cake 679 €31.02 21 12.1 12.1 18,000 1.3 Yes $10.01 $10.01 18.37% Care 609 €40.70 7 9.5 9.5 20,000 2.0 Yes $10.05 $11.82 25.77% Barry 518 €44.00 5 11.6 11.6 19,000 2.0 Yes $12.10 $12.73 25.12% Archer 440 €46.20 4 11.6 11.6 22,000 4.3 Yes $13.14 $11.05 7.65% AP360 18 €34.10 0 8.3 8.3 19,000 1.9 Yes $8.98 $5.76 42.77% Able 9 €36.85 0 8.8 8.8 21,000 2.4 Yes $7.85 $4.41 53.94%

Asia Pacific Eat 1,802 S$38.00 58 12.6 12.6 22,000 1.5 No $12.07 $13.20 25.84% Enter 1,550 S$39.00 65 12.7 12.7 22,500 1.3 No $11.98 $13.25 28.20% Ariana 671 S$35.00 31 12.3 12.3 22,000 2.4 Yes $13.03 $5.41 40.17% Archer 398 S$40.00 8 11.6 11.6 22,000 4.3 Yes $13.19 $8.61 31.83% Barry 314 S$39.00 7 11.6 11.6 19,000 2.0 Yes $12.10 $13.00 21.26% Cake 275 S$28.50 17 12.1 12.1 18,000 1.3 Yes $10.01 $12.21 4.31% Care 233 S$36.00 6 9.5 9.5 20,000 2.0 Yes $9.90 $10.94 35.18%

AP360 5 S$30.00 0 8.3 8.3 19,000 1.9 Yes $8.98 $3.34 50.60% Able 4 S$31.00 0 8.8 8.8 21,000 2.4 Yes $7.85 $11.42 29.79%

G113598 Page 8 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 52% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 9,304 Total Sales(Seg) 9,304 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $11.00-$31.00 55% Age 3.0 19% Positioning (Speed 8.8, Accuracy 8.8) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Fierce Fast Able Fight Candy AP360 Baker Care

Sales Actual Sales 1,899 1,538 1,500 1,342 986 969 402 354 Ptnl. Sales 1,899 1,538 1,500 1,342 986 969 402 354 Stock Out No No No No No No No No

Market Share 20.4% 16.5% 16.1% 14.4% 10.6% 10.4% 4.3% 3.8% Local Price $23.00 $26.00 $29.70 $25.00 $27.50 $30.00 $31.00 $37.00 Satisfaction 23 13 25 15 8 12 4 5

Marketing Prod Promo $1,000 $1,000 $1,200 $1,000 $900 $700 $2,000 $2,000 Investments Reg Promo $1,000 $1,000 $1,500 $1,000 $2,500 $1,500 $2,000 $2,500

Awareness 62% 65% 94% 53% 99% 49% 100% 71% Prod Sales $1,000 $1,000 $1,600 $1,600 $1,500 $600 $1,500 $1,000 Reg Sales $1,500 $1,500 $2,000 $1,500 $2,500 $2,000 $1,500 $2,500

Accessibility 89% 89% 79% 89% 88% 79% 48% 88% Specs Speed 8.0 8.0 8.8 8.0 7.4 8.3 7.5 9.5

Accuracy 8.0 8.0 8.8 8.0 7.4 8.3 7.3 9.5 Service Life 14,000 17,000 21,000 16,000 18,000 19,000 21,000 20,000

Revision Date Jul-27 Dec-25 Nov-27 Feb-26 Mar-23 Jan-26 Apr-24 Feb-27 Age Dec. 31 2.5 4.9 2.4 1.9 5.4 1.9 6.5 2.0 Region Kit No Yes Yes No Yes Yes Yes Yes

G113598 Page 9 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 48% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 8,494 Total Sales(Seg) 8,494 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 13.0, Accuracy

13.0) 39%

Age 0.0 32% Service Life 17,000-23,000 19% Local Price $21.00-$41.00 10%

Top Products In Americas Name Eat Enter Ariana Archer Cake Barry Care AP360

Sales Actual Sales 2,702 2,081 1,501 774 544 476 392 16 Ptnl. Sales 2,627 2,007 1,699 759 529 467 384 16 Stock Out No No Yes No No No No No

Market Share 31.8% 24.5% 17.7% 9.1% 6.4% 5.6% 4.6% 0.2% Local Price $37.50 $38.00 $40.00 $40.00 $30.00 $39.00 $37.00 $30.00 Satisfaction 75 74 44 14 28 9 8 0

Marketing Prod Promo $1,500 $1,500 $1,500 $1,400 $900 $2,000 $2,000 $700 Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $2,000 $2,500 $1,500

Awareness 100% 99% 94% 100% 99% 70% 71% 49% Prod Sales $3,000 $2,500 $1,500 $1,400 $1,060 $1,500 $1,000 $600 Reg Sales $2,500 $2,500 $2,000 $2,000 $2,500 $1,500 $2,500 $2,000

Accessibility 100% 100% 96% 96% 60% 30% 60% 96% Specs Speed 12.6 12.7 12.3 11.6 12.1 11.6 9.5 8.3

Accuracy 12.6 12.7 12.3 11.6 12.1 11.6 9.5 8.3 Service Life 22,000 22,500 22,000 22,000 18,000 19,000 20,000 19,000

Revision Date Jun-27 Sep-27 Mar-27 Feb-28 Dec-27 Dec-25 Feb-27 Jan-26 Age Dec. 31 1.5 1.3 2.4 4.3 1.3 2.0 2.0 1.9 Region Kit Yes No Yes Yes Yes Yes Yes Yes

G113598 Page 10 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 55% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.10 Total Demand 7,495 Total Sales(Seg) 7,495 Unmet Demand 0

Buying Criteria Expectations Importance Local Price €11.00-€31.00 50% Positioning (Speed 8.8, Accuracy 8.8) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Candy AP360 Baker Cake Care - -

Sales Actual Sales 2,456 2,413 1,484 600 406 136 - - Ptnl. Sales 1,788 2,031 2,553 681 346 96 - - Stock Out No No Yes Yes Yes No - -

Market Share 32.8% 32.2% 19.8% 8.0% 5.4% 1.8% - - Local Price €36.85 €29.70 €34.10 €35.97 €31.02 €40.70 - - Satisfaction 10 6 10 2 0 0 - -

Marketing Prod Promo $1,500 $1,200 $2,000 $2,000 $800 $2,500 - - Investments Reg Promo $1,500 $2,000 $1,500 $2,000 $2,000 $2,000 - -

Awareness 100% 86% 74% 100% 72% 73% - - Prod Sales $1,900 $1,100 $2,000 $1,150 $700 $2,500 - - Reg Sales $1,500 $2,000 $1,500 $1,150 $2,000 $2,000 - -

Accessibility 56% 58% 56% 12% 58% 58% - - Specs Speed 8.8 7.4 8.3 7.5 12.1 9.5 - -

Accuracy 8.8 7.4 8.3 7.3 12.1 9.5 - - Service Life 21,000 18,000 19,000 21,000 18,000 20,000 - -

Revision Date Nov-27 Mar-23 Jan-26 Apr-24 Dec-27 Feb-27 - - Age Dec. 31 2.4 5.4 1.9 6.5 1.3 2.0 - - Region Kit Yes Yes Yes Yes Yes Yes - -

G113598 Page 11 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 45% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.10 Total Demand 6,042 Total Sales(Seg) 6,042 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 13.0, Accuracy

13.0) 43%

Age 0.0 33% Service Life 17,000-23,000 16% Local Price €21.00-€41.00 8%

Top Products In Europe Name Eat Ariana Cake Care Barry Archer AP360 Able

Sales Actual Sales 2,100 1,669 679 609 518 440 18 9 Ptnl. Sales 2,091 1,650 716 602 519 428 29 9 Stock Out No No Yes No No No Yes No

Market Share 34.7% 27.6% 11.2% 10.1% 8.6% 7.3% 0.3% 0.2% Local Price €41.25 €44.55 €31.02 €40.70 €44.00 €46.20 €34.10 €36.85 Satisfaction 32 23 21 7 5 4 0 0

Marketing Prod Promo $1,500 $1,500 $800 $2,500 $2,000 $1,500 $2,000 $1,500 Investments Reg Promo $1,000 $1,500 $2,000 $2,000 $2,000 $1,500 $1,500 $1,500

Awareness 57% 89% 72% 73% 70% 65% 74% 100% Prod Sales $2,500 $1,600 $700 $2,500 $1,150 $1,000 $2,000 $1,900 Reg Sales $1,500 $1,500 $2,000 $2,000 $1,150 $1,500 $1,500 $1,500

Accessibility 24% 61% 40% 40% 11% 61% 61% 61% Specs Speed 12.6 12.3 12.1 9.5 11.6 11.6 8.3 8.8

Accuracy 12.6 12.3 12.1 9.5 11.6 11.6 8.3 8.8 Service Life 22,000 22,000 18,000 20,000 19,000 22,000 19,000 21,000

Revision Date Jun-27 Mar-27 Dec-27 Feb-27 Dec-25 Feb-28 Jan-26 Nov-27 Age Dec. 31 1.5 2.4 1.3 2.0 2.0 4.3 1.9 2.4 Region Kit No Yes Yes Yes Yes Yes Yes Yes

G113598 Page 12 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 65% Growth Rate 43.0% Seg %: Industry 4% FX Rate $1.00 Total Demand 9,662 Total Sales(Seg) 9,662 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$11.00-S$31.00 60% Positioning (Speed 8.8, Accuracy 8.8) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Fierce Candy Able AP360 Care Cake Baker

Sales Actual Sales 2,516 2,377 1,544 1,498 597 589 260 249 Ptnl. Sales 2,136 2,010 1,310 1,313 1,397 608 219 640 Stock Out No No No Yes Yes Yes No Yes

Market Share 26.0% 24.6% 16.0% 15.5% 6.2% 6.1% 2.7% 2.6% Local Price S$26.00 S$24.00 S$26.00 S$31.00 S$30.00 S$36.00 S$28.50 S$28.70 Satisfaction 12 15 8 14 10 5 0 4

Marketing Prod Promo $1,000 $1,000 $550 $2,000 $1,500 $2,000 $550 $750 Investments Reg Promo $1,000 $1,000 $2,500 $1,500 $1,500 $2,500 $2,500 $1,000

Awareness 64% 63% 56% 62% 59% 71% 54% 43% Prod Sales $1,500 $1,000 $550 $2,000 $1,500 $2,000 $550 $850 Reg Sales $1,000 $1,000 $2,500 $1,300 $1,300 $2,500 $2,500 $1,000

Accessibility 75% 75% 57% 54% 54% 57% 57% 17% Specs Speed 8.0 8.0 7.4 8.8 8.3 9.5 12.1 7.5

Accuracy 8.0 8.0 7.4 8.8 8.3 9.5 12.1 7.3 Service Life 17,000 14,000 18,000 21,000 19,000 20,000 18,000 21,000

Revision Date Dec-25 Jul-27 Mar-23 Nov-27 Jan-26 Feb-27 Dec-27 Apr-24 Age Dec. 31 4.9 2.5 5.4 2.4 1.9 2.0 1.3 6.5 Region Kit Yes No Yes Yes Yes Yes Yes Yes

G113598 Page 13 Dec. 31 2027 Round 8

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 35% Growth Rate 49.0% Seg %: Industry 2% FX Rate $1.00 Total Demand 5,252 Total Sales(Seg) 5,252 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 13.0, Accuracy

13.0) 41%

Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$21.00-S$41.00 11%

Top Products In Asia Pacific Name Eat Enter Ariana Archer Barry Cake Care AP360

Sales Actual Sales 1,802 1,550 671 398 314 275 233 5 Ptnl. Sales 1,658 1,429 975 375 295 256 250 11 Stock Out No No Yes No No No Yes Yes

Market Share 34.3% 29.5% 12.8% 7.6% 6.0% 5.2% 4.4% 0.1% Local Price S$38.00 S$39.00 S$35.00 S$40.00 S$39.00 S$28.50 S$36.00 S$30.00 Satisfaction 58 65 31 8 7 17 6 0

Marketing Prod Promo $1,500 $2,000 $1,000 $1,000 $1,500 $550 $2,000 $1,500 Investments Reg Promo $1,000 $1,000 $1,500 $1,500 $1,000 $2,500 $2,500 $1,500

Awareness 87% 96% 60% 46% 57% 54% 71% 59% Prod Sales $3,000 $2,200 $1,000 $1,200 $1,500 $550 $2,000 $1,500 Reg Sales $2,000 $2,000 $1,300 $1,300 $1,000 $2,500 $2,500 $1,300

Accessibility 85% 85% 62% 62% 17% 32% 32% 62% Specs Speed 12.6 12.7 12.3 11.6 11.6 12.1 9.5 8.3

Accuracy 12.6 12.7 12.3 11.6 11.6 12.1 9.5 8.3 Service Life 22,000 22,500 22,000 22,000 19,000 18,000 20,000 19,000

Revision Date Jun-27 Sep-27 Mar-27 Feb-28 Dec-25 Dec-27 Feb-27 Jan-26 Age Dec. 31 1.5 1.3 2.4 4.3 2.0 1.3 2.0 1.9 Region Kit No No Yes Yes Yes Yes Yes Yes

G113598 Page 14 Dec. 31 2027 Round 8

Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 16% 16% 33% 24% 16% 14% 21% 17%

Archer 0% 0% 0% 0% 0% 0% 0% 0% Ariana 0% 0% 0% 0% 0% 0% 0% 0% AP360 10% 10% 20% 34% 6% 14% 12% 19% Baker 4% 4% 8% 9% 3% 7% 5% 7% Barry 0% 0% 0% 0% 0% 0% 0% 0% Cake 2% 2% 5% 5% 3% 2% 3% 3%

Candy 11% 11% 32% 27% 16% 14% 19% 16% Care 4% 4% 2% 1% 6% 6% 4% 4% Daze 1% 1% 0% 0% 0% 0% 0% 0% Fast 17% 17% 0% 0% 26% 22% 15% 14%

Fierce 20% 20% 0% 0% 25% 21% 16% 15% Fight 14% 14% 0% 0% 0% 0% 5% 5%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 0% 0% 0% 0% 0% 0% 0% 0%

Archer 9% 9% 7% 7% 8% 7% 8% 8% Ariana 18% 20% 28% 27% 13% 19% 19% 22% AP360 0% 0% 0% 0% 0% 0% 0% 0% Barry 6% 5% 9% 9% 6% 6% 7% 6% Cake 6% 6% 11% 12% 5% 5% 8% 8% Care 5% 5% 10% 10% 4% 5% 6% 6% Eat 32% 31% 35% 35% 34% 32% 33% 32%

Enter 24% 24% 0% 0% 30% 27% 18% 17%

G113598 Page 15 Dec. 31 2027 Round 8

Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 8.8 8.8 21,000 01-Nov-27 A, E, AP A, E, AP Archer 11.6 11.6 22,000 15-Feb-28 A, E, AP A, E, AP Ariana 12.3 12.3 22,000 15-Mar-27 A, E, AP A, E, AP AP360 8.3 8.3 19,000 28-Jan-26 A, E, AP A, E, AP

Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP A, E, AP

Chester Cake 12.1 12.1 18,000 04-Dec-27 A, E, AP A, E, AP Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP Care 9.5 9.5 20,000 13-Feb-27 A, E, AP A, E, AP

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 12.6 12.6 22,000 12-Jun-27 A A, E, AP

Enter 12.7 12.7 22,500 08-Sep-27 - A, AP Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP

Fierce 8.0 8.0 14,000 10-Jul-27 - A, AP Fight 8.0 8.0 16,000 10-Feb-26 - A

Summary Report
Market Report
Financial Summary
Regional Income Statement
Production Analysis
Production Analysis: S 1
Production Analysis: S 2
Marketing Analysis: R1/S1
Marketing Analysis: R1/S2
Marketing Analysis: R2/S1
Marketing Analysis: R2/S2
Marketing Analysis: R3/S1
Marketing Analysis: R3/S2
Market Share Report
Perceptual Map