capsim report

G113598 Page 1 Dec. 31 2026 Round 7

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $456,011 $41,735 $200,395 $5,908 $257,142 $201,559 $193,792 EBIT $130,362 ($9,687) $13,123 ($17,683) $56,781 $19,706 $32,100 Profits $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054 $11,346 Cumulative Profit $210,957 ($35,023) $1,056 ($55,924) $120,883 $51,699 $48,941 SG&A: Sales 9.0% 40.4% 13.3% 85.9% 10.6% 8.7% 28.0% Contribution Margin 42.9% 23.3% 25.2% -172.8% 35.2% 24.7% -3.6% Emergency Loan $0 $25,007 $0 $145,575 $0 $0 $28,430

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 17.3% -68.8% -0.1% -26.9% 22.6% 3.5% -8.7% ROE 26.2% -67.0% -0.1% -81.7% 43.2% 7.7% -11.9% ROS 15.3% -26.0% 0.0% 0% 12.9% 3.0% 0.9% Asset Turnover 1.13 2.64 1.35 0.05 1.75 1.15 1.35 Leverage 1.51 -0.97 2.28 -3.03 1.91 2.24 0.66

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 30.3% 2.9% 14.3% 1.2% 26.2% 25.1% Europe 61.5% 6.4% 32.0% 0% 0% 0% Asia Pacific 20.6% 2.5% 16.2% 0% 22.2% 38.6% Total 35.6% 3.7% 19.4% 0.5% 18.2% 22.4%

G113598 Page 2 Dec. 31 2026 Round 7

Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $205.62 $57.36 2,871,430 $590 $92.77 $24.32 $0.00 0% 8.46 Baldwin $1.00 $0.00 2,294,066 $2 ($7.08) ($4.74) $0.00 0% -0.21 Chester $9.76 $0.69 6,842,286 $67 $9.50 ($0.01) $0.00 0% -828.04 Digby $1.00 $0.00 2,000,000 $2 ($18.36) ($15.00) $0.00 0% -0.07 Erie $130.96 $35.97 1,991,122 $261 $38.49 $16.64 $10.62 8% 7.87 Ferris $47.75 ($5.71) 2,885,522 $138 $27.10 $2.10 $2.36 5% 22.76

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 10.4S2030 6,000,000 11.3% 92.27 BBB

11.7S2031 2,000,000 12.3% 95.43 BBB 12.2S2032 18,000,000 12.6% 96.80 BBB 13.0S2033 25,000,000 13.0% 100.00 BBB 13.0S2034 22,000,000 13.0% 100.00 BBB

Baldwin 10.9S2031 4,000,000 13.5% 81.04 DDD Chester 10.4S2030 4,000,000 12.1% 85.84 C

10.6S2031 8,253,000 12.6% 84.06 C 12.8S2032 10,795,000 14.2% 90.27 C 13.1S2033 3,000,000 14.5% 90.54 C 13.6S2034 7,784,000 14.8% 92.03 C 14.4S2035 15,859,000 15.1% 95.30 C 14.9S2036 12,815,000 15.3% 97.53 C

Erie 12.2S2032 220,742 13.4% 91.18 CCC 12.8S2033 7,529,244 13.8% 92.82 CCC 13.1S2034 7,153,393 14.0% 93.61 CCC 13.6S2035 5,598,142 14.2% 95.63 CCC

Ferris 10.4S2030 2,218,641 12.1% 86.10 CC 11.9S2031 5,407,493 13.4% 88.68 CC 12.7S2032 8,041,845 14.1% 90.24 CC 12.5S2033 9,015,188 14.1% 88.45 CC 13.4S2034 7,606,569 14.6% 91.56 CC 13.6S2035 16,178,993 14.8% 91.97 CC 14.4S2036 8,125,306 15.1% 95.53 CC

G113598 Page 3 Dec. 31 2026 Round 7

Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054 Adjustment For Non Cash Items Depreciation $22,694 $2,579 $9,591 $2,400 $6,776 $12,133 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 ($537) $0 Changes in current assets and liabilities Accounts Payable $8,574 ($16) $4,555 $0 $5,744 $6,552 Inventory ($20,657) ($5,682) ($6,745) ($26,703) ($20,220) ($22,962) Accounts Receivable ($7,919) $540 ($1,591) $779 ($5,424) ($3,598) Net Cash From Operations $72,522 ($13,451) $5,729 ($53,519) $19,480 ($1,821) Cash Flows From Investing Activities Plant Improvements (Net) ($67,390) $0 ($22,156) $0 $0 ($30,000) Cash Flows From Financing Activities Dividends Paid $0 $0 $0 $0 ($21,142) ($6,803) Sales of Common Stock $30,000 $0 $10,337 $0 $0 $0 Purchase of Common Stock $0 $0 $0 $0 $0 $0 Cash from Long Term Debt Issued $0 $0 $12,815 $0 $0 $8,125 Early Retirement of Long Term Debt $0 $0 $0 $0 ($5,225) $0 Retirement of Current Debt ($44,600) ($11,286) ($6,600) ($92,057) ($33,605) ($26,703) Cash From Current Debt Borrowing $30,000 $0 $0 $0 $34,479 $26,129 Cash From Emergency Loan $0 $25,007 $0 $145,575 $0 $0 Net Cash From Financing Activities $15,400 $13,721 $16,552 $53,519 ($25,492) $749 Effect of Exchange Rate ($2,838) ($270) ($1,338) $0 ($911) ($997) Net Change In Cash Position $17,694 $0 ($1,213) $0 ($6,923) ($32,069)

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $74,846 $0 $11,305 $0 $28,129 $10,893 Accounts Receivable $37,480 $1,143 $10,981 $486 $21,135 $16,566 Inventory $40,779 $5,682 $35,364 $103,663 $41,327 $26,990 Total Current Assets $153,105 $6,825 $57,649 $104,149 $90,591 $54,450 Plant and Equipment $340,414 $38,680 $143,869 $36,000 $101,640 $182,000 Accumulated Depreciation ($90,109) ($29,693) ($53,171) ($28,800) ($45,660) ($61,433) Total Fixed Assets $250,305 $8,987 $90,698 $7,200 $55,980 $120,567 Total Assets $403,410 $15,812 $148,347 $111,349 $146,571 $175,016 Account Payable $34,039 $3,041 $20,869 $2,497 $14,959 $14,098 Current Debt $30,000 $25,007 $0 $145,575 $34,479 $26,129 Long Term Debt $73,000 $4,000 $62,506 $0 $20,502 $56,594 Total Liabilities $137,039 $32,049 $83,375 $148,073 $69,940 $96,822 Common Stock $51,439 $8,008 $57,368 $5,808 $5,712 $23,958 Retained Earnings $214,932 ($24,245) $7,605 ($42,532) $70,919 $54,237 Total Equity $266,371 ($16,237) $64,973 ($36,724) $76,631 $78,194 Total Liabilities Owners Equity $403,410 $15,812 $148,347 $111,349 $146,571 $175,016

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $456,011 $41,735 $200,395 $5,908 $257,142 $201,559 Variable Costs(Labor,Material,Carry,Shipping) $260,335 $32,001 $149,839 $16,118 $166,745 $151,806 Depreciation $22,694 $2,579 $9,591 $2,400 $6,776 $12,133 SG&A (R&D/Promo/Sales/Admin) $41,120 $16,842 $26,684 $5,072 $27,298 $17,508 Other (Fees/Writeoffs) $1,500 $0 $1,158 $0 ($459) $406 EBIT $130,362 ($9,687) $13,123 ($17,683) $56,781 $19,706 Interest (Short Term / Long Term) $12,884 $5,273 $8,317 $28,464 $7,171 $10,809 Taxes $46,224 ($4,088) $4,735 ($16,151) $15,792 $2,719 Profit Sharing $1,425 $0 $151 $0 $676 $124 Net Profit $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054

G113598 Page 4 Dec. 31 2026 Round 7

Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $172,168,486 $14,689,801 $66,577,528 $5,907,939 $166,016,916 $101,903,055 Variable Costs $106,021,852 $10,700,017 $46,535,563 $16,118,370 $103,743,786 $63,489,715 Depreciation $22,694,267 $2,578,667 $9,591,280 $2,400,000 $6,776,000 $12,133,333 SG&A: Sales $17,732,874 $7,119,540 $12,484,934 $5,072,125 $14,884,717 $10,117,831 Other $1,500,000 $0 $1,157,600 $0 ($458,611) $406,265 EBIT $24,219,494 ($5,708,423) ($3,191,849) ($17,682,557) $41,071,024 $15,755,910 Interest $12,884,000 $5,272,849 $8,317,333 $28,464,474 $7,171,446 $10,808,943 Taxes $3,967,423 ($3,843,445) ($4,028,214) ($16,151,461) $11,864,852 $1,731,438 Profit Sharing $147,361 $0 $0 $0 $440,695 $64,311 Net Profit $7,220,710 ($7,137,827) ($7,480,968) ($29,995,570) $21,594,031 $3,151,218

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $212,125,509 $19,620,000 $85,481,520 $0 $0 $0 Variable Costs $109,974,597 $15,059,844 $64,981,908 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $13,935,201 $6,454,052 $8,529,511 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $88,215,711 ($1,893,896) $11,970,101 $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $37,774,675 $276,853 $7,677,101 $0 $0 $0 Profit Sharing $1,008,821 $0 $85,860 $0 $0 $0 Net Profit $49,432,215 ($2,170,749) $4,207,140 $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $71,717,213 $7,425,288 $48,336,027 $0 $91,124,729 $99,655,758 Variable Costs $44,338,118 $6,241,115 $38,322,023 $0 $63,001,213 $88,316,248 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $9,452,343 $3,268,689 $5,669,492 $0 $12,413,595 $7,389,898 Other $0 $0 $0 $0 $0 $0 EBIT $17,926,752 ($2,084,516) $4,344,512 $0 $15,709,921 $3,949,612 Interest $0 $0 $0 $0 $0 $0 Taxes $4,481,688 ($521,129) $1,086,128 $0 $3,927,480 $987,403 Profit Sharing $268,901 $0 $65,168 $0 $235,649 $59,244 Net Profit $13,176,162 ($1,563,387) $3,193,216 $0 $11,546,792 $2,902,965

G113598 Page 5 Dec. 31 2026 Round 7

Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 7,065 2,100 5,050 2,000 4,500 6,000 Automation 10.0 3.1 5.5 3.0 4.0 6.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 4551 2813 2388 650 0 0 $30.73 $9.14 $6.14 $1.83 Archer 3798 966 2175 43 0 64 $40.67 $13.99 $8.76 $1.61 Ariana 2484 1619 1760 715 0 327 $39.50 $12.67 $6.75 $1.98 AP360 1950 1362 738 150 0 0 $30.00 $9.65 $5.13 $1.59 Baker 1333 871 730 268 0 0 $30.80 $9.43 $12.23 $1.84 Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 3000 2052 815 226 0 8 $29.67 $9.98 $9.67 $1.91 Candy 3975 2767 1773 462 0 220 $28.10 $8.41 $10.09 $1.85 Care 0 0 0 400 200 200 $0.00 $0.00 $0.00 $0.00 Daze 191 1584 0 5370 0 0 $31.00 $8.25 $11.05 $0.00 Eat 4003 3069 1400 836 0 223 $39.25 $13.06 $11.00 $0.84

Enter 2545 1386 1500 525 0 124 $39.75 $12.00 $11.48 $0.91 Fast 3961 2673 1850 718 0 28 $26.00 $8.62 $9.82 $1.39

Fierce 3424 2524 1800 943 0 43 $23.50 $6.20 $10.11 $1.29 Fight 669 742 0 73 0 0 $27.00 $7.21 $7.41 $0.00

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Fast 1,719 $26.00 22 8.0 8.0 17,000 3.9 Yes $8.60 $7.39 35.48% Fierce 1,662 $23.00 22 7.5 7.5 14,000 3.6 No $6.21 $7.40 36.81% Able 1,608 $29.70 21 7.8 7.8 19,000 3.7 Yes $9.14 $10.14 32.00%

Candy 1,360 $27.50 15 7.4 7.4 18,000 4.4 Yes $8.39 $9.88 30.84% Fight 624 $27.00 10 8.0 8.0 16,000 0.9 No $7.21 $7.41 45.15% Cake 584 $30.00 0 11.1 11.1 18,000 1.5 Yes $9.87 $9.82 32.55%

AP360 548 $30.00 9 8.3 8.3 19,000 0.9 Yes $9.65 $9.43 35.03% Baker 474 $31.00 6 7.5 7.3 21,000 5.5 Yes $9.43 $11.71 27.16% Daze 191 $31.00 2 6.4 6.4 21,000 10.1 No $8.25 $11.05 -172.83% Ariana 7 $40.00 0 10.9 10.9 20,000 2.9 Yes $12.65 $9.16 39.49%

Europe Able 2,130 €35.18 12 7.8 7.8 19,000 3.7 Yes $9.14 $2.28 56.95% Candy 1,636 €29.40 11 7.4 7.4 18,000 4.4 Yes $8.39 $9.75 24.47% Cake 684 €30.98 0 11.1 11.1 18,000 1.5 Yes $9.80 $9.38 24.82% Baker 600 €34.34 4 7.5 7.3 21,000 5.5 Yes $9.43 $12.67 23.24% AP360 446 €32.55 9 8.3 8.3 19,000 0.9 Yes $9.65 $1.88 53.11%

Asia Pacific Fast 2,182 S$23.40 25 8.0 8.0 17,000 3.9 Yes $8.64 $11.75 11.82% Fierce 1,761 S$21.60 20 7.5 7.5 14,000 3.6 No $6.19 $12.66 10.78% Candy 980 S$25.92 10 7.4 7.4 18,000 4.4 Yes $8.46 $10.95 21.87% Able 689 S$26.10 13 7.8 7.8 19,000 3.7 Yes $9.14 $8.82 29.45% Cake 533 S$26.55 0 11.1 11.1 18,000 1.5 Yes $10.52 $10.02 21.81%

AP360 330 S$26.10 11 8.3 8.3 19,000 0.9 Yes $9.65 $1.66 52.39% Baker 259 S$25.83 8 7.5 7.3 21,000 5.5 Yes $9.43 $12.19 15.95% Ariana 21 S$34.20 1 10.9 10.9 20,000 2.9 Yes $12.83 $6.75 35.88% Enter 1 S$36.00 0 11.8 11.8 22,500 1.4 No $11.99 $12.59 31.21%

G113598 Page 7 Dec. 31 2026 Round 7

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 2,654 $38.50 79 12.0 12.0 22,000 1.5 Yes $13.43 $10.31 36.02% Archer 1,657 $40.00 36 11.6 11.6 22,000 3.3 Yes $14.01 $8.34 43.97% Enter 1,616 $39.50 63 11.8 11.8 22,500 1.4 No $12.01 $10.84 39.90% Ariana 778 $40.00 15 10.9 10.9 20,000 2.9 Yes $12.65 $9.16 39.49% Cake 389 $30.00 21 11.1 11.1 18,000 1.5 Yes $9.87 $9.82 32.55%

AP360 301 $30.00 4 8.3 8.3 19,000 0.9 Yes $9.65 $9.43 35.03% Fight 45 $27.00 0 8.0 8.0 16,000 0.9 No $7.21 $7.41 45.15% Able 43 $29.70 0 7.8 7.8 19,000 3.7 Yes $9.14 $10.14 32.00% Fast 34 $26.00 0 8.0 8.0 17,000 3.9 Yes $8.60 $7.39 35.48%

Europe Archer 1,507 €44.10 16 11.6 11.6 22,000 3.3 Yes $14.03 $9.81 36.12% Ariana 1,320 €42.52 10 10.9 10.9 20,000 2.9 Yes $12.63 $5.32 48.28% Cake 661 €30.98 15 11.1 11.1 18,000 1.5 Yes $9.80 $9.38 24.82%

AP360 254 €32.55 3 8.3 8.3 19,000 0.9 Yes $9.65 $1.88 53.11% Able 70 €35.18 0 7.8 7.8 19,000 3.7 Yes $9.14 $2.28 56.95%

Asia Pacific Eat 1,350 S$36.00 58 12.0 12.0 22,000 1.5 No $12.35 $12.36 30.62% Enter 927 S$36.00 53 11.8 11.8 22,500 1.4 No $11.99 $12.59 31.21% Archer 635 S$36.00 20 11.6 11.6 22,000 3.3 Yes $13.84 $7.38 39.96% Ariana 358 S$34.20 10 10.9 10.9 20,000 2.9 Yes $12.83 $6.75 35.88% Cake 149 S$26.55 11 11.1 11.1 18,000 1.5 Yes $10.52 $10.02 21.81%

AP360 70 S$26.10 3 8.3 8.3 19,000 0.9 Yes $9.65 $1.66 52.39% Fast 25 S$23.40 0 8.0 8.0 17,000 3.9 Yes $8.64 $11.75 11.82% Able 11 S$26.10 0 7.8 7.8 19,000 3.7 Yes $9.14 $8.82 29.45%

G113598 Page 8 Dec. 31 2026 Round 7

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 54% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 8,778 Total Sales(Seg) 8,778 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $11.50-$31.50 55% Age 3.0 19% Positioning (Speed 8.3, Accuracy 8.3) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Fast Fierce Able Candy Fight Cake AP360 Baker

Sales Actual Sales 1,719 1,662 1,608 1,360 624 584 548 474 Ptnl. Sales 1,719 1,662 1,608 1,360 624 584 548 474 Stock Out No No No No No No No No

Market Share 19.6% 18.9% 18.3% 15.5% 7.1% 6.6% 6.2% 5.4% Local Price $26.00 $23.00 $29.70 $27.50 $27.00 $30.00 $30.00 $31.00 Satisfaction 22 22 21 15 10 0 9 6

Marketing Prod Promo $1,000 $1,000 $1,200 $1,300 $1,000 $1,060 $700 $2,000 Investments Reg Promo $1,000 $1,000 $1,500 $2,500 $1,000 $2,500 $1,500 $2,000

Awareness 64% 61% 95% 98% 46% 99% 45% 100% Prod Sales $1,000 $1,000 $1,600 $1,500 $1,600 $1,060 $600 $1,500 Reg Sales $1,500 $1,500 $2,000 $2,500 $1,500 $2,500 $2,000 $1,500

Accessibility 82% 82% 73% 86% 82% 86% 73% 49% Specs Speed 8.0 7.5 7.8 7.4 8.0 11.1 8.3 7.5

Accuracy 8.0 7.5 7.8 7.4 8.0 11.1 8.3 7.3 Service Life 17,000 14,000 19,000 18,000 16,000 18,000 19,000 21,000

Revision Date Dec-25 Dec-24 Nov-27 Mar-23 Feb-26 Dec-26 Jan-26 Apr-24 Age Dec. 31 3.9 3.6 3.7 4.4 0.9 1.5 0.9 5.5 Region Kit Yes No Yes Yes No Yes Yes Yes

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 46% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 7,517 Total Sales(Seg) 7,517 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 12.3, Accuracy

12.3) 39%

Age 0.0 32% Service Life 17,000-23,000 19% Local Price $21.50-$41.50 10%

Top Products In Americas Name Eat Archer Enter Ariana Cake AP360 Fight Able

Sales Actual Sales 2,654 1,657 1,616 778 389 301 45 43 Ptnl. Sales 2,642 1,677 1,612 775 388 300 45 43 Stock Out No No No No No No No No

Market Share 35.3% 22.0% 21.5% 10.3% 5.2% 4.0% 0.6% 0.6% Local Price $38.50 $40.00 $39.50 $40.00 $30.00 $30.00 $27.00 $29.70 Satisfaction 79 36 63 15 21 4 0 0

Marketing Prod Promo $1,500 $1,400 $1,500 $1,500 $1,060 $700 $1,000 $1,200 Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $1,500 $1,000 $1,500

Awareness 100% 99% 94% 87% 99% 45% 46% 95% Prod Sales $3,000 $1,400 $2,500 $1,500 $1,060 $600 $1,600 $1,600 Reg Sales $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $1,500 $2,000

Accessibility 100% 95% 100% 95% 65% 95% 17% 95% Specs Speed 12.0 11.6 11.8 10.9 11.1 8.3 8.0 7.8

Accuracy 12.0 11.6 11.8 10.9 11.1 8.3 8.0 7.8 Service Life 22,000 22,000 22,500 20,000 18,000 19,000 16,000 19,000

Revision Date Jun-26 Feb-28 Sep-26 Mar-27 Dec-26 Jan-26 Feb-26 Nov-27 Age Dec. 31 1.5 3.3 1.4 2.9 1.5 0.9 0.9 3.7 Region Kit Yes Yes No Yes Yes Yes No Yes

G113598 Page 10 Dec. 31 2026 Round 7

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 58% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.05 Total Demand 6,352 Total Sales(Seg) 5,495 Unmet Demand 857

Buying Criteria Expectations Importance Local Price €11.50-€31.50 50% Positioning (Speed 8.3, Accuracy 8.3) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Candy Cake Baker AP360 - - -

Sales Actual Sales 2,130 1,636 684 600 446 - - - Ptnl. Sales 1,841 1,966 743 724 1,078 - - - Stock Out Yes Yes Yes Yes Yes - - -

Market Share 38.8% 29.8% 12.4% 10.9% 8.1% - - - Local Price €35.18 €29.40 €30.98 €34.34 €32.55 - - - Satisfaction 12 11 0 4 9 - - -

Marketing Prod Promo $1,500 $1,200 $800 $2,000 $700 - - - Investments Reg Promo $1,700 $2,000 $2,000 $2,000 $1,700 - - -

Awareness 100% 77% 67% 100% 46% - - - Prod Sales $1,900 $1,100 $700 $1,150 $800 - - - Reg Sales $1,800 $2,000 $2,000 $1,150 $1,800 - - -

Accessibility 50% 59% 59% 14% 50% - - - Specs Speed 7.8 7.4 11.1 7.5 8.3 - - -

Accuracy 7.8 7.4 11.1 7.3 8.3 - - - Service Life 19,000 18,000 18,000 21,000 19,000 - - -

Revision Date Nov-27 Mar-23 Dec-26 Apr-24 Jan-26 - - - Age Dec. 31 3.7 4.4 1.5 5.5 0.9 - - - Region Kit Yes Yes Yes Yes Yes - - -

G113598 Page 11 Dec. 31 2026 Round 7

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 42% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.05 Total Demand 4,612 Total Sales(Seg) 3,812 Unmet Demand 800

Buying Criteria Expectations Importance

Positioning (Speed 12.3, Accuracy

12.3) 43%

Age 0.0 33% Service Life 17,000-23,000 16% Local Price €21.50-€41.50 8%

Top Products In Europe Name Archer Ariana Cake AP360 Able - - -

Sales Actual Sales 1,507 1,320 661 254 70 - - - Ptnl. Sales 1,888 1,397 677 585 65 - - - Stock Out Yes Yes Yes Yes Yes - - -

Market Share 39.5% 34.6% 17.3% 6.7% 1.8% - - - Local Price €44.10 €42.52 €30.98 €32.55 €35.18 - - - Satisfaction 16 10 15 3 0 - - -

Marketing Prod Promo $500 $1,200 $800 $700 $1,500 - - - Investments Reg Promo $1,700 $1,700 $2,000 $1,700 $1,700 - - -

Awareness 43% 79% 67% 46% 100% - - - Prod Sales $700 $1,600 $700 $800 $1,900 - - - Reg Sales $1,800 $1,800 $2,000 $1,800 $1,800 - - -

Accessibility 67% 67% 42% 67% 67% - - - Specs Speed 11.6 10.9 11.1 8.3 7.8 - - -

Accuracy 11.6 10.9 11.1 8.3 7.8 - - - Service Life 22,000 20,000 18,000 19,000 19,000 - - -

Revision Date Feb-28 Mar-27 Dec-26 Jan-26 Nov-27 - - - Age Dec. 31 3.3 2.9 1.5 0.9 3.7 - - - Region Kit Yes Yes Yes Yes Yes - - -

G113598 Page 12 Dec. 31 2026 Round 7

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 66% Growth Rate 43.0% Seg %: Industry 4% FX Rate $0.90 Total Demand 6,756 Total Sales(Seg) 6,756 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$11.50-S$31.50 60% Positioning (Speed 8.3, Accuracy 8.3) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Fierce Candy Able Cake AP360 Baker Ariana

Sales Actual Sales 2,182 1,761 980 689 533 330 259 21 Ptnl. Sales 1,818 1,468 816 938 448 688 562 17 Stock Out No No No Yes No Yes Yes No

Market Share 32.3% 26.1% 14.5% 10.2% 7.9% 4.9% 3.8% 0.3% Local Price S$23.40 S$21.60 S$25.92 S$26.10 S$26.55 S$26.10 S$25.83 S$34.20 Satisfaction 25 20 10 13 0 11 8 1

Marketing Prod Promo $1,000 $1,000 $550 $600 $550 $500 $750 $1,000 Investments Reg Promo $1,000 $1,000 $1,500 $900 $1,500 $900 $750 $900

Awareness 63% 62% 45% 28% 42% 35% 41% 50% Prod Sales $1,500 $1,000 $550 $700 $550 $700 $850 $1,000 Reg Sales $1,000 $1,000 $1,500 $1,300 $1,500 $1,300 $850 $1,300

Accessibility 73% 73% 43% 30% 43% 30% 16% 30% Specs Speed 8.0 7.5 7.4 7.8 11.1 8.3 7.5 10.9

Accuracy 8.0 7.5 7.4 7.8 11.1 8.3 7.3 10.9 Service Life 17,000 14,000 18,000 19,000 18,000 19,000 21,000 20,000

Revision Date Dec-25 Dec-24 Mar-23 Nov-27 Dec-26 Jan-26 Apr-24 Mar-27 Age Dec. 31 3.9 3.6 4.4 3.7 1.5 0.9 5.5 2.9 Region Kit Yes No Yes Yes Yes Yes Yes Yes

G113598 Page 13 Dec. 31 2026 Round 7

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 34% Growth Rate 49.0% Seg %: Industry 2% FX Rate $0.90 Total Demand 3,525 Total Sales(Seg) 3,525 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 12.3, Accuracy

12.3) 41%

Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$21.50-S$41.50 11%

Top Products In Asia Pacific Name Eat Enter Archer Ariana Cake AP360 Fast Able

Sales Actual Sales 1,350 927 635 358 149 70 25 11 Ptnl. Sales 1,319 907 619 349 145 146 24 15 Stock Out No No No No No Yes No Yes

Market Share 38.3% 26.3% 18.0% 10.2% 4.2% 2.0% 0.7% 0.3% Local Price S$36.00 S$36.00 S$36.00 S$34.20 S$26.55 S$26.10 S$23.40 S$26.10 Satisfaction 58 53 20 10 11 3 0 0

Marketing Prod Promo $1,500 $2,000 $1,000 $1,000 $550 $500 $1,000 $600 Investments Reg Promo $1,000 $1,000 $900 $900 $1,500 $900 $1,000 $900

Awareness 82% 84% 30% 50% 42% 35% 63% 28% Prod Sales $3,000 $2,200 $1,200 $1,000 $550 $700 $1,500 $700 Reg Sales $2,000 $2,000 $1,300 $1,300 $1,500 $1,300 $1,000 $1,300

Accessibility 75% 75% 53% 53% 30% 53% 15% 53% Specs Speed 12.0 11.8 11.6 10.9 11.1 8.3 8.0 7.8

Accuracy 12.0 11.8 11.6 10.9 11.1 8.3 8.0 7.8 Service Life 22,000 22,500 22,000 20,000 18,000 19,000 17,000 19,000

Revision Date Jun-26 Sep-26 Feb-28 Mar-27 Dec-26 Jan-26 Dec-25 Nov-27 Age Dec. 31 1.5 1.4 3.3 2.9 1.5 0.9 3.9 3.7 Region Kit No No Yes Yes Yes Yes Yes Yes

G113598 Page 14 Dec. 31 2026 Round 7

Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 18% 18% 39% 29% 10% 14% 21% 20%

Ariana 0% 0% 0% 0% 0% 0% 0% 0% AP360 6% 6% 8% 17% 5% 10% 6% 11% Baker 5% 5% 11% 11% 4% 8% 6% 8% Cake 7% 7% 12% 12% 8% 7% 9% 8%

Candy 15% 15% 30% 31% 14% 12% 19% 19% Daze 2% 2% 0% 0% 0% 0% 1% 1% Enter 0% 0% 0% 0% 0% 0% 0% 0% Fast 20% 20% 0% 0% 32% 27% 19% 16%

Fierce 19% 19% 0% 0% 26% 22% 16% 14% Fight 7% 7% 0% 0% 0% 0% 3% 3%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 1% 1% 2% 1% 0% 0% 1% 1%

Archer 22% 22% 40% 41% 18% 18% 26% 27% Ariana 10% 10% 35% 30% 10% 10% 17% 16% AP360 4% 4% 7% 13% 2% 4% 4% 7% Cake 5% 5% 17% 15% 4% 4% 8% 8% Eat 35% 35% 0% 0% 38% 37% 27% 25%

Enter 21% 21% 0% 0% 26% 26% 17% 16% Fast 0% 0% 0% 0% 1% 1% 0% 0%

Fierce 0% 0% 0% 0% 0% 0% 0% 0% Fight 1% 1% 0% 0% 0% 0% 0% 0%

G113598 Page 15 Dec. 31 2026 Round 7

Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 7.8 7.8 19,000 01-Nov-27 A, E, AP A, E, AP Archer 11.6 11.6 22,000 15-Feb-28 A, E, AP A, E, AP Ariana 10.9 10.9 20,000 15-Mar-27 A, E, AP A, E, AP AP360 8.3 8.3 19,000 28-Jan-26 A, E, AP A, E, AP

Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP -

Chester Cake 11.1 11.1 18,000 15-Dec-26 A, E, AP A, E, AP Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP Care 8.5 8.5 20,000 13-Feb-27 - -

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 12.0 12.0 22,000 12-Jun-26 A A, AP

Enter 11.8 11.8 22,500 08-Sep-26 - A, AP Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP

Fierce 7.5 7.5 14,000 01-Dec-24 - A, AP Fight 8.0 8.0 16,000 10-Feb-26 - A