capsim report

G113598 Page 1 Dec. 31 2025 Round 6

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $359,667 $61,462 $171,363 $15,392 $191,153 $157,781 $159,469 EBIT $103,674 ($5,101) $12,329 ($10,991) $41,568 $34,297 $29,296 Profits $53,242 ($5,787) $841 ($18,411) $22,399 $17,133 $11,569 Cumulative Profit $141,128 ($24,151) $1,137 ($25,928) $87,742 $45,645 $37,595 SG&A: Sales 9.9% 29.2% 14.8% 33.4% 14.1% 10.4% 18.6% Contribution Margin 43.8% 25.1% 27.4% -22.4% 39.6% 39.1% 25.4% Emergency Loan $0 $4,686 $0 $85,457 $0 $0 $15,024

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 17.0% -43.7% 0.7% -21.0% 16.6% 10.5% -3.3% ROE 31.4% -113.6% 1.5% -273.6% 34.2% 21.4% -49.8% ROS 14.8% -9.4% 0.5% 0% 11.7% 10.9% 4.7% Asset Turnover 1.15 4.64 1.33 0.18 1.42 0.97 1.61 Leverage 1.84 -2.60 2.30 -13.05 2.05 2.03 -1.24

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 30.4% 5.8% 14.7% 3.3% 23.2% 22.6% Europe 59.3% 8.3% 32.3% 0% 0% 0% Asia Pacific 19.5% 7.3% 17.5% 0% 18.9% 36.9% Total 34.8% 6.8% 19.7% 1.7% 16.5% 20.5%

G113598 Page 2 Dec. 31 2025 Round 6

Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $148.26 $49.26 2,669,082 $396 $63.46 $19.95 $0.00 0% 7.43 Baldwin $1.00 $0.00 2,294,066 $2 ($2.22) ($2.52) $0.00 0% -0.40 Chester $9.06 ($0.31) 5,701,917 $52 $9.83 $0.15 $0.00 0% 61.45 Digby $1.00 $0.00 2,000,000 $2 ($3.36) ($9.21) $0.00 0% -0.11 Erie $94.99 $21.49 1,991,122 $189 $32.92 $11.25 $9.43 10% 8.44 Ferris $53.46 $15.10 2,885,522 $154 $27.70 $5.94 $0.38 1% 9.00

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 10.4S2030 6,000,000 11.8% 88.27 B

11.7S2031 2,000,000 12.7% 91.79 B 12.2S2032 18,000,000 13.1% 93.10 B 13.0S2033 25,000,000 13.5% 96.26 B 13.0S2034 22,000,000 13.5% 96.01 B

Baldwin 10.9S2031 4,000,000 13.6% 80.26 DDD Chester 10.4S2030 4,000,000 12.3% 84.88 C

10.6S2031 8,253,000 12.7% 83.68 C 12.8S2032 10,795,000 14.0% 91.24 C 13.1S2033 3,000,000 14.3% 91.90 C 13.6S2034 7,784,000 14.5% 93.77 C 14.4S2035 15,859,000 14.8% 97.48 C

Erie 12.2S2032 5,982,262 13.5% 90.68 CC 12.8S2033 7,529,244 13.8% 92.68 CC 13.1S2034 7,153,393 14.0% 93.66 CC 13.6S2035 5,598,142 14.2% 95.89 CC

Ferris 10.4S2030 2,218,641 12.0% 86.40 CC 11.9S2031 5,407,493 13.2% 90.38 CC 12.7S2032 8,041,845 13.7% 92.80 CC 12.5S2033 9,015,188 13.7% 91.30 CC 13.4S2034 7,606,569 14.1% 95.12 CC 13.6S2035 16,178,993 14.2% 95.89 CC

G113598 Page 3 Dec. 31 2025 Round 6

Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $53,242 ($5,787) $841 ($18,411) $22,399 $17,133 Adjustment For Non Cash Items Depreciation $18,202 $2,579 $8,114 $2,400 $6,776 $10,133 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities Accounts Payable $4,272 $31 ($3,573) ($12) $1,177 $1,715 Inventory ($6,782) $8,840 $1,829 ($20,770) $871 $3,852 Accounts Receivable ($5,768) $1,046 $1,299 $174 ($3,225) ($3,021) Net Cash From Operations $63,164 $6,709 $8,510 ($36,619) $27,998 $29,812 Cash Flows From Investing Activities Plant Improvements (Net) ($72,400) $0 ($24,133) $0 ($5,500) ($30,000) Cash Flows From Financing Activities Dividends Paid $0 $0 $0 $0 ($18,769) ($1,106) Sales of Common Stock $0 $0 $8,904 $0 $0 $0 Purchase of Common Stock $0 $0 $0 $0 $0 $0 Cash from Long Term Debt Issued $0 $0 $15,859 $0 $5,598 $16,179 Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0 Retirement of Current Debt $0 ($11,051) $0 ($48,838) ($23,621) ($16,602) Cash From Current Debt Borrowing $38,000 $0 $0 $0 $27,005 $20,103 Cash From Emergency Loan $0 $4,686 $0 $85,457 $0 $0 Net Cash From Financing Activities $38,000 ($6,365) $24,763 $36,619 ($9,787) $18,574 Effect of Exchange Rate ($1,973) ($344) ($1,065) $0 ($537) ($686) Net Change In Cash Position $26,791 $0 $8,075 $0 $12,173 $17,700

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $57,153 $0 $12,518 $0 $35,053 $42,961 Accounts Receivable $29,562 $1,684 $9,390 $1,265 $15,711 $12,968 Inventory $20,122 $0 $28,618 $76,960 $21,107 $4,028 Total Current Assets $106,836 $1,684 $50,526 $78,225 $71,871 $59,957 Plant and Equipment $273,024 $38,680 $121,713 $36,000 $101,640 $152,000 Accumulated Depreciation ($67,415) ($27,115) ($43,580) ($26,400) ($38,884) ($49,300) Total Fixed Assets $205,609 $11,565 $78,134 $9,600 $62,756 $102,700 Total Assets $312,445 $13,249 $128,660 $87,825 $134,627 $162,657 Account Payable $25,465 $3,057 $16,314 $2,497 $9,216 $7,546 Current Debt $44,600 $11,286 $6,600 $92,057 $33,605 $26,703 Long Term Debt $73,000 $4,000 $49,691 $0 $26,263 $48,469 Total Liabilities $143,065 $18,343 $72,605 $94,554 $69,084 $82,718 Common Stock $21,439 $8,008 $47,031 $5,808 $5,712 $23,958 Retained Earnings $147,941 ($13,102) $9,024 ($12,536) $59,831 $55,982 Total Equity $169,380 ($5,094) $56,055 ($6,728) $65,543 $79,940 Total Liabilities Owners Equity $312,445 $13,249 $128,660 $87,825 $134,627 $162,657

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $359,667 $61,462 $171,363 $15,392 $191,153 $157,781 Variable Costs(Labor,Material,Carry,Shipping) $202,183 $46,038 $124,356 $18,844 $115,530 $96,144 Depreciation $18,202 $2,579 $8,114 $2,400 $6,776 $10,133 SG&A (R&D/Promo/Sales/Admin) $35,608 $17,946 $25,325 $5,139 $26,999 $16,398 Other (Fees/Writeoffs) $0 $0 $1,238 $0 $280 $809 EBIT $103,674 ($5,101) $12,329 ($10,991) $41,568 $34,297 Interest (Short Term / Long Term) $14,471 $2,219 $7,266 $17,333 $7,492 $9,500 Taxes $34,874 ($1,534) $4,116 ($9,914) $11,220 $7,315 Profit Sharing $1,087 $0 $105 $0 $457 $350 Net Profit $53,242 ($5,787) $841 ($18,411) $22,399 $17,133

G113598 Page 4 Dec. 31 2025 Round 6

Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $162,343,915 $27,058,943 $64,867,987 $15,391,574 $137,424,343 $89,174,207 Variable Costs $93,754,183 $18,592,586 $42,776,608 $18,844,264 $81,061,699 $48,341,395 Depreciation $18,201,600 $2,578,667 $8,114,213 $2,400,000 $6,776,000 $10,133,333 SG&A: Sales $17,640,606 $8,171,969 $12,122,975 $5,138,511 $14,805,549 $9,237,259 Other $0 $0 $1,238,150 $0 $279,907 $808,950 EBIT $32,747,526 ($2,284,278) $616,041 ($10,991,201) $34,501,188 $20,653,270 Interest $14,471,400 $2,218,816 $7,265,898 $17,333,312 $7,491,881 $9,499,816 Taxes $6,396,644 ($1,576,083) ($2,327,450) ($9,913,580) $9,453,257 $3,903,709 Profit Sharing $237,590 $0 $0 $0 $351,121 $144,995 Net Profit $11,641,892 ($2,927,011) ($4,322,407) ($18,410,933) $17,204,928 $7,104,750

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $149,063,433 $19,620,000 $66,866,655 $0 $0 $0 Variable Costs $79,686,402 $15,111,372 $51,833,533 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $11,686,713 $6,454,052 $7,796,596 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $57,690,318 ($1,945,424) $7,236,526 $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $25,168,756 $260,364 $5,324,688 $0 $0 $0 Profit Sharing $650,431 $0 $38,237 $0 $0 $0 Net Profit $31,871,130 ($2,205,788) $1,873,601 $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $48,259,892 $14,782,567 $39,628,110 $0 $53,728,358 $68,606,890 Variable Costs $28,742,561 $12,334,041 $29,746,182 $0 $34,467,845 $47,802,795 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $6,281,088 $3,320,190 $5,405,926 $0 $12,193,887 $7,160,537 Other $0 $0 $0 $0 $0 $0 EBIT $13,236,243 ($871,664) $4,476,002 $0 $7,066,626 $13,643,557 Interest $0 $0 $0 $0 $0 $0 Taxes $3,309,061 ($217,916) $1,119,000 $0 $1,766,656 $3,410,889 Profit Sharing $198,544 $0 $67,140 $0 $105,999 $204,653 Net Profit $9,728,638 ($653,748) $3,289,861 $0 $5,193,970 $10,028,015

G113598 Page 5 Dec. 31 2025 Round 6

Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 5,600 2,100 4,403 2,000 4,500 5,000 Automation 10.0 3.1 5.3 3.0 4.0 6.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 4510 2426 1940 0 0 0 $30.00 $8.59 $6.21 $1.61 Archer 3086 1633 1950 220 0 544 $39.67 $13.88 $7.40 $1.52 Ariana 2582 1353 1140 41 0 106 $38.83 $13.63 $6.16 $1.66 AP360 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Baker 1988 871 730 0 0 0 $30.80 $10.26 $11.35 $1.55 Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 2597 1983 195 53 0 314 $30.67 $11.31 $8.77 $1.79 Candy 3155 2219 1054 0 0 117 $29.67 $9.08 $9.52 $1.72 Care 0 0 200 400 200 200 $0.00 $0.00 $0.00 $0.00 Daze 497 1584 0 3976 0 0 $31.00 $8.62 $10.73 $0.00 Eat 3128 3119 0 420 0 173 $40.00 $13.27 $9.84 $0.68

Enter 1681 1336 300 256 0 53 $39.50 $12.07 $10.17 $0.74 Fast 2768 2673 0 145 0 39 $26.75 $7.55 $7.05 $1.20

Fierce 3220 2277 800 81 0 4 $26.00 $6.78 $8.34 $1.00 Fight 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00

G113598 Page 6 Dec. 31 2025 Round 6

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Able 1,895 $30.50 25 7.8 7.8 19,000 2.7 Yes $8.60 $9.26 41.46% Fierce 1,894 $26.00 20 7.5 7.5 14,000 2.6 No $6.78 $7.06 46.51% Fast 1,432 $27.00 26 8.0 8.0 17,000 2.9 Yes $7.67 $7.04 44.86%

Candy 1,156 $28.50 25 7.4 7.4 18,000 3.4 Yes $9.08 $8.96 36.70% Baker 823 $31.00 10 7.5 7.3 21,000 4.5 Yes $10.24 $11.06 31.29% Cake 514 $31.00 4 10.0 10.0 18,000 2.0 Yes $11.43 $8.80 34.33% Daze 497 $31.00 4 6.4 6.4 21,000 9.1 No $8.62 $10.73 -22.43% Archer 42 $40.00 0 11.6 11.6 22,000 2.3 Yes $13.87 $8.61 42.80% Enter 29 $39.00 0 10.9 10.9 22,500 1.4 No $12.11 $9.79 42.38%

Europe Able 1,870 €36.60 11 7.8 7.8 19,000 2.7 Yes $8.58 $3.07 51.95% Candy 1,039 €34.20 11 7.4 7.4 18,000 3.4 Yes $9.08 $9.39 24.65% Cake 563 €34.80 2 10.0 10.0 18,000 2.0 Yes $11.20 $8.36 22.18% Baker 546 €39.24 3 7.5 7.3 21,000 4.5 Yes $10.12 $12.06 22.98%

Asia Pacific Fast 1,317 S$23.85 29 8.0 8.0 17,000 2.9 Yes $7.43 $7.07 35.63% Fierce 1,270 S$23.40 20 7.5 7.5 14,000 2.6 No $6.79 $10.26 24.77% Candy 844 S$28.80 12 7.4 7.4 18,000 3.4 Yes $9.08 $10.46 29.99% Able 524 S$26.10 14 7.8 7.8 19,000 2.7 Yes $8.55 $6.30 40.18% Baker 493 S$25.83 10 7.5 7.3 21,000 4.5 Yes $10.45 $11.00 16.56% Cake 225 S$28.80 3 10.0 10.0 18,000 2.0 Yes $11.37 $10.04 17.53% Enter 29 S$36.00 0 10.9 10.9 22,500 1.4 No $11.97 $11.09 35.28% Archer 22 S$36.00 0 11.6 11.6 22,000 2.3 Yes $13.79 $5.88 34.14%

G113598 Page 7 Dec. 31 2025 Round 6

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 2,279 $40.00 81 11.4 11.4 22,000 1.4 Yes $13.53 $9.83 40.32% Archer 1,420 $40.00 64 11.6 11.6 22,000 2.3 Yes $13.87 $8.61 42.80% Enter 1,157 $39.00 51 10.9 10.9 22,500 1.4 No $12.11 $9.79 42.38% Ariana 1,069 $40.00 36 10.9 10.9 20,000 1.9 Yes $13.56 $9.29 42.62% Cake 474 $31.00 15 10.0 10.0 18,000 2.0 Yes $11.43 $8.80 34.33% Able 109 $30.50 6 7.8 7.8 19,000 2.7 Yes $8.60 $9.26 41.46% Baker 50 $31.00 0 7.5 7.3 21,000 4.5 Yes $10.24 $11.06 31.29% Candy 46 $28.50 0 7.4 7.4 18,000 3.4 Yes $9.08 $8.96 36.70% Fierce 37 $26.00 0 7.5 7.5 14,000 2.6 No $6.78 $7.06 46.51% Fast 12 $27.00 3 8.0 8.0 17,000 2.9 Yes $7.67 $7.04 44.86%

Europe Archer 1,277 €46.80 18 11.6 11.6 22,000 2.3 Yes $13.93 $6.44 40.08% Ariana 1,023 €46.20 17 10.9 10.9 20,000 1.9 Yes $13.56 $4.04 46.50% Cake 681 €34.80 9 10.0 10.0 18,000 2.0 Yes $11.20 $8.36 22.18% Able 93 €36.60 4 7.8 7.8 19,000 2.7 Yes $8.58 $3.07 51.95% Baker 54 €39.24 0 7.5 7.3 21,000 4.5 Yes $10.12 $12.06 22.98% Candy 42 €34.20 0 7.4 7.4 18,000 3.4 Yes $9.08 $9.39 24.65%

Asia Pacific Eat 849 S$36.00 54 11.4 11.4 22,000 1.4 No $12.56 $9.86 36.18% Ariana 489 S$34.20 21 10.9 10.9 20,000 1.9 Yes $13.96 $3.76 45.38% Enter 465 S$36.00 37 10.9 10.9 22,500 1.4 No $11.97 $11.09 35.28% Archer 325 S$36.00 26 11.6 11.6 22,000 2.3 Yes $13.79 $5.88 34.14% Cake 140 S$28.80 8 10.0 10.0 18,000 2.0 Yes $11.37 $10.04 17.53% Candy 29 S$28.80 0 7.4 7.4 18,000 3.4 Yes $9.08 $10.46 29.99% Baker 22 S$25.83 0 7.5 7.3 21,000 4.5 Yes $10.45 $11.00 16.56% Able 20 S$26.10 3 7.8 7.8 19,000 2.7 Yes $8.55 $6.30 40.18%

Fierce 19 S$23.40 0 7.5 7.5 14,000 2.6 No $6.79 $10.26 24.77% Fast 7 S$23.85 3 8.0 8.0 17,000 2.9 Yes $7.43 $7.07 35.63%

G113598 Page 8 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 55% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 8,281 Total Sales(Seg) 8,281 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $12.00-$32.00 55% Age 3.0 19% Positioning (Speed 7.8, Accuracy 7.8) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Able Fierce Fast Candy Baker Cake Daze Archer

Sales Actual Sales 1,895 1,894 1,432 1,156 823 514 497 42 Ptnl. Sales 1,497 1,462 1,111 2,281 1,100 394 381 33 Stock Out Yes No No Yes Yes No No No

Market Share 22.9% 22.9% 17.3% 14.0% 9.9% 6.2% 6.0% 0.5% Local Price $30.50 $26.00 $27.00 $28.50 $31.00 $31.00 $31.00 $40.00 Satisfaction 25 20 26 25 10 4 4 0

Marketing Prod Promo $1,200 $1,000 $1,000 $1,500 $2,000 $1,050 $1,000 $1,400 Investments Reg Promo $1,500 $1,000 $1,000 $2,500 $2,000 $2,500 $1,000 $1,500

Awareness 97% 59% 64% 88% 88% 94% 64% 96% Prod Sales $2,000 $1,000 $1,000 $1,500 $1,500 $1,050 $1,500 $1,400 Reg Sales $2,000 $1,500 $1,500 $2,500 $1,500 $2,500 $1,500 $2,000

Accessibility 64% 71% 71% 82% 50% 82% 45% 64% Specs Speed 7.8 7.5 8.0 7.4 7.5 10.0 6.4 11.6

Accuracy 7.8 7.5 8.0 7.4 7.3 10.0 6.4 11.6 Service Life 19,000 14,000 17,000 18,000 21,000 18,000 21,000 22,000

Revision Date Jul-25 Dec-24 Dec-25 Mar-23 Apr-24 Jun-25 Nov-16 Apr-25 Age Dec. 31 2.7 2.6 2.9 3.4 4.5 2.0 9.1 2.3 Region Kit Yes No Yes Yes Yes Yes No Yes

G113598 Page 9 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 45% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 6,652 Total Sales(Seg) 6,652 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 11.6, Accuracy

11.6) 39%

Age 0.0 32% Service Life 17,000-23,000 19% Local Price $22.00-$42.00 10%

Top Products In Americas Name Eat Archer Enter Ariana Cake Able Baker Candy

Sales Actual Sales 2,279 1,420 1,157 1,069 474 109 50 46 Ptnl. Sales 2,107 1,343 1,076 1,377 438 107 67 95 Stock Out No No No No No Yes Yes Yes

Market Share 34.3% 21.3% 17.4% 16.1% 7.1% 1.6% 0.7% 0.7% Local Price $40.00 $40.00 $39.00 $40.00 $31.00 $30.50 $31.00 $28.50 Satisfaction 81 64 51 36 15 6 0 0

Marketing Prod Promo $1,500 $1,400 $1,500 $1,500 $1,050 $1,200 $2,000 $1,500 Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $1,500 $2,000 $2,500

Awareness 100% 96% 87% 77% 94% 97% 88% 88% Prod Sales $3,000 $1,400 $2,500 $1,500 $1,050 $2,000 $1,500 $1,500 Reg Sales $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $1,500 $2,500

Accessibility 97% 90% 97% 90% 74% 90% 32% 74% Specs Speed 11.4 11.6 10.9 10.9 10.0 7.8 7.5 7.4

Accuracy 11.4 11.6 10.9 10.9 10.0 7.8 7.3 7.4 Service Life 22,000 22,000 22,500 20,000 18,000 19,000 21,000 18,000

Revision Date Jul-25 Apr-25 Sep-25 Mar-27 Jun-25 Jul-25 Apr-24 Mar-23 Age Dec. 31 1.4 2.3 1.4 1.9 2.0 2.7 4.5 3.4 Region Kit Yes Yes No Yes Yes Yes Yes Yes

G113598 Page 10 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 60% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.20 Total Demand 5,383 Total Sales(Seg) 4,017 Unmet Demand 1,365

Buying Criteria Expectations Importance Local Price €12.00-€32.00 50% Positioning (Speed 7.8, Accuracy 7.8) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Candy Cake Baker - - - -

Sales Actual Sales 1,870 1,039 563 546 - - - - Ptnl. Sales 1,728 2,529 435 690 - - - - Stock Out Yes Yes Yes Yes - - - -

Market Share 46.5% 25.9% 14.0% 13.6% - - - - Local Price €36.60 €34.20 €34.80 €39.24 - - - - Satisfaction 11 11 2 3 - - - -

Marketing Prod Promo $1,500 $1,000 $600 $2,000 - - - - Investments Reg Promo $1,700 $2,000 $2,000 $2,000 - - - -

Awareness 100% 64% 61% 100% - - - - Prod Sales $1,900 $1,000 $600 $1,150 - - - - Reg Sales $1,600 $2,000 $2,000 $1,150 - - - -

Accessibility 36% 51% 51% 12% - - - - Specs Speed 7.8 7.4 10.0 7.5 - - - -

Accuracy 7.8 7.4 10.0 7.3 - - - - Service Life 19,000 18,000 18,000 21,000 - - - -

Revision Date Jul-25 Mar-23 Jun-25 Apr-24 - - - - Age Dec. 31 2.7 3.4 2.0 4.5 - - - - Region Kit Yes Yes Yes Yes - - - -

G113598 Page 11 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 40% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.20 Total Demand 3,521 Total Sales(Seg) 3,170 Unmet Demand 351

Buying Criteria Expectations Importance

Positioning (Speed 11.6, Accuracy

11.6) 43%

Age 0.0 33% Service Life 17,000-23,000 16% Local Price €22.00-€42.00 8%

Top Products In Europe Name Archer Ariana Cake Able Baker Candy - -

Sales Actual Sales 1,277 1,023 681 93 54 42 - - Ptnl. Sales 899 1,546 668 177 100 133 - - Stock Out Yes Yes Yes Yes Yes Yes - -

Market Share 40.3% 32.3% 21.5% 2.9% 1.7% 1.3% - - Local Price €46.80 €46.20 €34.80 €36.60 €39.24 €34.20 - - Satisfaction 18 17 9 4 0 0 - -

Marketing Prod Promo $0 $1,200 $600 $1,500 $2,000 $1,000 - - Investments Reg Promo $1,700 $1,700 $2,000 $1,700 $2,000 $2,000 - -

Awareness 39% 70% 61% 100% 100% 64% - - Prod Sales $0 $1,600 $600 $1,900 $1,150 $1,000 - - Reg Sales $1,600 $1,600 $2,000 $1,600 $1,150 $2,000 - -

Accessibility 53% 53% 50% 53% 13% 50% - - Specs Speed 11.6 10.9 10.0 7.8 7.5 7.4 - -

Accuracy 11.6 10.9 10.0 7.8 7.3 7.4 - - Service Life 22,000 20,000 18,000 19,000 21,000 18,000 - -

Revision Date Apr-25 Mar-27 Jun-25 Jul-25 Apr-24 Mar-23 - - Age Dec. 31 2.3 1.9 2.0 2.7 4.5 3.4 - - Region Kit Yes Yes Yes Yes Yes Yes - -

G113598 Page 12 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 67% Growth Rate 43.0% Seg %: Industry 4% FX Rate $0.90 Total Demand 4,725 Total Sales(Seg) 4,725 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$12.00-S$32.00 60% Positioning (Speed 7.8, Accuracy 7.8) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Fierce Candy Able Baker Cake Enter Archer

Sales Actual Sales 1,317 1,270 844 524 493 225 29 22 Ptnl. Sales 1,187 1,136 760 649 735 208 27 22 Stock Out No No No Yes Yes No No No

Market Share 27.9% 26.9% 17.9% 11.1% 10.4% 4.8% 0.6% 0.5% Local Price S$23.85 S$23.40 S$28.80 S$26.10 S$25.83 S$28.80 S$36.00 S$36.00 Satisfaction 29 20 12 14 10 3 0 0

Marketing Prod Promo $1,000 $1,000 $500 $600 $750 $500 $2,000 $0 Investments Reg Promo $1,000 $1,000 $1,500 $500 $750 $1,500 $1,000 $500

Awareness 62% 60% 43% 24% 40% 39% 65% 13% Prod Sales $1,500 $1,000 $500 $700 $850 $500 $2,200 $0 Reg Sales $1,000 $1,000 $1,500 $1,000 $850 $1,500 $2,000 $1,000

Accessibility 70% 70% 42% 17% 16% 42% 2% 17% Specs Speed 8.0 7.5 7.4 7.8 7.5 10.0 10.9 11.6

Accuracy 8.0 7.5 7.4 7.8 7.3 10.0 10.9 11.6 Service Life 17,000 14,000 18,000 19,000 21,000 18,000 22,500 22,000

Revision Date Dec-25 Dec-24 Mar-23 Jul-25 Apr-24 Jun-25 Sep-25 Apr-25 Age Dec. 31 2.9 2.6 3.4 2.7 4.5 2.0 1.4 2.3 Region Kit Yes No Yes Yes Yes Yes No Yes

G113598 Page 13 Dec. 31 2025 Round 6

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 33% Growth Rate 49.0% Seg %: Industry 2% FX Rate $0.90 Total Demand 2,366 Total Sales(Seg) 2,366 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 11.6, Accuracy

11.6) 41%

Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$22.00-S$42.00 11%

Top Products In Asia Pacific Name Eat Ariana Enter Archer Cake Candy Baker Able

Sales Actual Sales 849 489 465 325 140 29 22 20 Ptnl. Sales 844 487 462 323 140 29 27 28 Stock Out No No No No No No Yes Yes

Market Share 35.9% 20.7% 19.7% 13.7% 5.9% 1.2% 0.9% 0.8% Local Price S$36.00 S$34.20 S$36.00 S$36.00 S$28.80 S$28.80 S$25.83 S$26.10 Satisfaction 54 21 37 26 8 0 0 3

Marketing Prod Promo $1,500 $1,000 $2,000 $0 $500 $500 $750 $600 Investments Reg Promo $1,000 $500 $1,000 $500 $1,500 $1,500 $750 $500

Awareness 74% 45% 65% 13% 39% 43% 40% 24% Prod Sales $3,000 $1,000 $2,200 $0 $500 $500 $850 $700 Reg Sales $2,000 $1,000 $2,000 $1,000 $1,500 $1,500 $850 $1,000

Accessibility 60% 34% 60% 34% 36% 36% 9% 34% Specs Speed 11.4 10.9 10.9 11.6 10.0 7.4 7.5 7.8

Accuracy 11.4 10.9 10.9 11.6 10.0 7.4 7.3 7.8 Service Life 22,000 20,000 22,500 22,000 18,000 18,000 21,000 19,000

Revision Date Jul-25 Mar-27 Sep-25 Apr-25 Jun-25 Mar-23 Apr-24 Jul-25 Age Dec. 31 1.4 1.9 1.4 2.3 2.0 3.4 4.5 2.7 Region Kit No Yes No Yes Yes Yes Yes Yes

G113598 Page 14 Dec. 31 2025 Round 6

Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 23% 18% 47% 32% 11% 14% 25% 21%

Archer 1% 0% 0% 0% 0% 0% 0% 0% Baker 10% 13% 14% 13% 10% 16% 11% 14% Cake 6% 5% 14% 8% 5% 4% 8% 6%

Candy 14% 28% 26% 47% 18% 16% 18% 30% Daze 6% 5% 0% 0% 0% 0% 3% 2% Enter 0% 0% 0% 0% 1% 1% 0% 0% Fast 17% 13% 0% 0% 28% 25% 16% 12%

Fierce 23% 18% 0% 0% 27% 24% 19% 14%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 2% 2% 3% 5% 1% 1% 2% 2%

Archer 21% 20% 40% 26% 14% 14% 25% 20% Ariana 16% 21% 32% 44% 21% 21% 21% 27% Baker 1% 1% 2% 3% 1% 1% 1% 2% Cake 7% 7% 21% 19% 6% 6% 11% 10%

Candy 1% 1% 1% 4% 1% 1% 1% 2% Eat 34% 32% 0% 0% 36% 36% 26% 24%

Enter 17% 16% 0% 0% 20% 20% 13% 12% Fast 0% 0% 0% 0% 0% 0% 0% 0%

Fierce 1% 0% 0% 0% 1% 1% 0% 0%

G113598 Page 15 Dec. 31 2025 Round 6

Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 7.8 7.8 19,000 24-Jul-25 A, E, AP A, E, AP Archer 11.6 11.6 22,000 16-Apr-25 A, E, AP A, E, AP Ariana 10.9 10.9 20,000 15-Mar-27 A, E, AP A, E, AP AP360 - - - 28-Jan-26 - -

Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP -

Chester Cake 10.0 10.0 18,000 08-Jun-25 A, E, AP A, E, AP Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP Care 8.5 8.5 20,000 22-Jun-25 - -

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 11.4 11.4 22,000 10-Jul-25 A A, AP

Enter 10.9 10.9 22,500 08-Sep-25 - A, AP Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP

Fierce 7.5 7.5 14,000 01-Dec-24 - A, AP Fight - - - 10-Feb-26 - -