capsim report

G113598 Page 1 Dec. 31 2024 Round 5

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $289,489 $99,651 $156,050 $17,505 $151,920 $121,029 $139,274 EBIT $67,897 $1,314 $5,285 ($7,775) $34,461 $23,280 $20,744 Profits $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910 $7,483 Cumulative Profit $87,886 ($18,364) $296 ($7,517) $65,343 $28,512 $26,026 SG&A: Sales 12.1% 21.5% 13.4% 29.4% 13.5% 12.8% 17.1% Contribution Margin 40.6% 25.4% 21.6% -1.3% 40.6% 39.1% 27.7% Emergency Loan $0 $11,051 $0 $48,838 $0 $0 $9,982

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 15.2% -12.7% -2.7% -16.2% 14.9% 8.7% 1.2% ROE 28.2% -316.4% -6.1% -96.7% 29.0% 16.9% -57.5% ROS 11.5% -3.3% -1.8% -64.5% 11.9% 9.0% -6.2% Asset Turnover 1.32 3.88 1.45 0.25 1.25 0.96 1.52 Leverage 1.85 24.81 2.27 5.96 1.94 1.95 6.47

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 26.6% 9.9% 15.1% 4.1% 23.2% 21.0% Europe 51.3% 17.6% 31.1% 0% 0% 0% Asia Pacific 21.1% 11.9% 21.5% 0% 12.6% 32.9% Total 32.4% 12.4% 20.8% 2.2% 14.8% 17.5%

G113598 Page 2 Dec. 31 2024 Round 5

Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $99.00 $28.37 2,669,082 $264 $44.25 $12.48 $0.00 0% 7.93 Baldwin $1.00 $0.00 2,294,066 $2 $0.45 ($1.43) $0.00 0% -0.70 Chester $9.37 ($4.24) 4,751,638 $45 $9.97 ($0.60) $0.00 0% -15.50 Digby $1.00 $0.00 2,000,000 $2 $5.84 ($5.65) $0.00 0% -0.18 Erie $73.50 $19.85 1,991,122 $146 $31.36 $9.11 $0.69 1% 8.07 Ferris $38.36 $10.27 2,885,522 $111 $22.39 $3.78 $0.00 0% 10.15

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 14.0S2025 6,600,000 13.9% 100.60 B

10.4S2030 6,000,000 11.8% 88.50 B 11.7S2031 2,000,000 12.6% 92.99 B 12.2S2032 18,000,000 12.9% 94.78 B 13.0S2033 25,000,000 13.2% 98.48 B 13.0S2034 22,000,000 13.2% 98.39 B

Baldwin 14.0S2025 6,600,000 14.2% 98.45 DDD 10.9S2031 4,000,000 13.6% 80.09 DDD

Chester 14.0S2025 6,600,000 14.0% 99.65 C 10.4S2030 4,000,000 12.3% 84.61 C 10.6S2031 8,253,000 12.6% 83.90 C 12.8S2032 10,795,000 13.8% 92.68 C 13.1S2033 3,000,000 14.0% 93.66 C 13.6S2034 7,784,000 14.2% 95.89 C

Digby 14.0S2025 6,600,000 14.2% 98.45 DDD Erie 14.0S2025 6,600,000 14.0% 100.40 CCC

12.2S2032 5,982,262 13.1% 93.42 CCC 12.8S2033 7,529,244 13.3% 95.98 CCC 13.1S2034 7,153,393 13.5% 97.35 CCC

Ferris 14.0S2025 6,600,000 14.0% 100.40 CCC 10.4S2030 2,218,641 11.9% 87.42 CCC 11.9S2031 5,407,493 12.8% 92.62 CCC 12.7S2032 8,041,845 13.3% 95.77 CCC 12.5S2033 9,015,188 13.2% 94.48 CCC 13.4S2034 7,606,569 13.5% 98.94 CCC

G113598 Page 3 Dec. 31 2024 Round 5

Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910 Adjustment For Non Cash Items Depreciation $13,375 $2,579 $6,505 $2,400 $6,409 $8,133 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities Accounts Payable $6,902 ($1,897) $8,666 ($24) $1,497 $650 Inventory ($1,544) $36,496 ($26,511) ($19,538) ($10,214) $1,789 Accounts Receivable ($4,741) ($1,019) $2,165 $547 ($1,705) ($1,698) Net Cash From Operations $47,299 $32,879 ($12,046) ($27,912) $14,119 $19,784 Cash Flows From Investing Activities Plant Improvements (Net) ($59,000) $0 ($18,080) $0 ($23,300) ($23,500) Cash Flows From Financing Activities Dividends Paid $0 $0 $0 $0 ($1,369) $0 Sales of Common Stock $3,000 $0 $11,243 $0 $0 $1,558 Purchase of Common Stock $0 $0 ($2,810) $0 $0 $0 Cash from Long Term Debt Issued $22,000 $0 $7,784 $0 $7,153 $7,607 Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0 Retirement of Current Debt ($4,400) ($43,354) ($4,400) ($20,926) ($16,874) ($19,316) Cash From Current Debt Borrowing $0 $0 $0 $0 $23,621 $16,602 Cash From Emergency Loan $0 $11,051 $0 $48,838 $0 $0 Net Cash From Financing Activities $20,600 ($32,303) $11,817 $27,912 $12,531 $6,450 Effect of Exchange Rate ($1,609) ($576) ($955) $0 ($246) ($425) Net Change In Cash Position $7,290 $0 ($19,264) $0 $3,104 $2,309

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $30,361 $0 $4,443 $0 $22,880 $25,261 Accounts Receivable $23,794 $2,730 $10,688 $1,439 $12,487 $9,948 Inventory $13,339 $8,840 $30,447 $56,191 $21,978 $7,880 Total Current Assets $67,494 $11,570 $45,579 $57,629 $57,344 $43,088 Plant and Equipment $200,624 $38,680 $97,580 $36,000 $96,140 $122,000 Accumulated Depreciation ($49,213) ($24,536) ($35,465) ($24,000) ($32,108) ($39,167) Total Fixed Assets $151,411 $14,144 $62,115 $12,000 $64,032 $82,833 Total Assets $218,905 $25,714 $107,693 $69,629 $121,376 $125,922 Account Payable $21,193 $3,026 $19,887 $2,509 $8,039 $5,831 Current Debt $0 $11,051 $0 $48,838 $23,621 $16,602 Long Term Debt $79,600 $10,600 $40,432 $6,600 $27,265 $38,890 Total Liabilities $100,793 $24,678 $60,319 $57,947 $58,925 $61,323 Common Stock $21,439 $8,008 $38,127 $5,808 $5,712 $23,958 Retained Earnings $96,672 ($6,972) $9,248 $5,875 $56,738 $40,641 Total Equity $118,111 $1,036 $47,374 $11,683 $62,451 $64,599 Total Liabilities Owners Equity $218,905 $25,714 $107,693 $69,629 $121,376 $125,922

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $289,489 $99,651 $156,050 $17,505 $151,920 $121,029 Variable Costs(Labor,Material,Carry,Shipping) $171,959 $74,378 $122,318 $17,726 $90,235 $73,681 Depreciation $13,375 $2,579 $6,505 $2,400 $6,409 $8,133 SG&A (R&D/Promo/Sales/Admin) $35,008 $21,380 $20,948 $5,153 $20,457 $15,477 Other (Fees/Writeoffs) $1,250 $0 $994 $0 $358 $458 EBIT $67,897 $1,314 $5,285 ($7,775) $34,461 $23,280 Interest (Short Term / Long Term) $10,088 $3,328 $5,048 $9,606 $6,318 $6,958 Taxes $23,823 $1,265 $3,062 ($6,083) $9,641 $5,190 Profit Sharing $680 $0 $47 $0 $370 $223 Net Profit $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910

G113598 Page 4 Dec. 31 2024 Round 5

Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $128,578,793 $42,045,127 $60,552,543 $17,504,939 $127,298,295 $78,509,229 Variable Costs $77,405,408 $29,259,935 $43,519,327 $17,726,444 $74,554,140 $43,536,044 Depreciation $13,374,933 $2,578,667 $6,505,333 $2,400,000 $6,409,333 $8,133,333 SG&A: Sales $17,706,202 $9,543,830 $9,933,347 $5,153,304 $13,602,754 $8,330,873 Other $1,250,000 $0 $993,500 $0 $357,670 $458,243 EBIT $18,842,250 $662,695 ($398,964) ($7,774,809) $32,374,398 $18,050,736 Interest $10,088,000 $3,327,940 $5,048,202 $9,606,144 $6,318,363 $6,957,955 Taxes $3,063,988 ($932,836) ($1,906,508) ($6,083,334) $9,119,612 $3,882,473 Profit Sharing $113,805 $0 $0 $0 $338,728 $144,206 Net Profit $5,576,457 ($1,732,409) ($3,540,658) ($11,297,619) $16,597,694 $7,066,101

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $125,167,443 $40,963,337 $66,646,448 $0 $0 $0 Variable Costs $72,956,947 $30,678,705 $53,069,317 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $11,313,672 $7,552,974 $5,739,506 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $40,896,824 $2,731,659 $7,837,625 $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $18,719,519 $2,717,481 $5,507,130 $0 $0 $0 Profit Sharing $443,546 $284 $46,610 $0 $0 $0 Net Profit $21,733,759 $13,894 $2,283,885 $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $35,742,523 $16,642,619 $28,850,961 $0 $24,621,648 $42,519,937 Variable Costs $21,596,827 $14,439,813 $25,729,277 $0 $15,680,459 $30,144,509 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $5,987,697 $4,282,729 $5,274,938 $0 $6,854,203 $7,146,197 Other $0 $0 $0 $0 $0 $0 EBIT $8,157,998 ($2,079,923) ($2,153,254) $0 $2,086,986 $5,229,231 Interest $0 $0 $0 $0 $0 $0 Taxes $2,039,499 ($519,981) ($538,313) $0 $521,747 $1,307,308 Profit Sharing $122,370 $0 $0 $0 $31,305 $78,438 Net Profit $5,996,128 ($1,559,942) ($1,614,940) $0 $1,533,935 $3,843,485

G113598 Page 5 Dec. 31 2024 Round 5

Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 5,000 2,100 3,710 2,000 4,250 4,000 Automation 8.0 3.1 5.0 3.0 4.0 6.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 4180 2136 1780 41 0 102 $30.00 $9.09 $7.45 $1.65 Archer 1283 667 680 178 0 88 $39.67 $12.68 $7.73 $1.24 Ariana 2864 2030 1070 0 0 235 $38.83 $14.58 $6.89 $1.76 AP360 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Baker 3189 871 730 130 0 256 $30.80 $10.75 $10.61 $1.63 Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 2873 2168 1402 539 0 246 $30.00 $11.64 $9.64 $1.83 Candy 2464 1372 1010 0 0 0 $27.67 $9.88 $9.70 $1.63 Care 0 0 600 200 200 200 $0.00 $0.00 $0.00 $0.00 Daze 565 1584 0 2888 0 0 $31.00 $9.04 $10.41 $0.00 Eat 2485 2574 50 471 0 130 $40.00 $13.51 $9.50 $0.62

Enter 1313 1633 0 353 0 0 $40.00 $12.54 $9.45 $0.00 Fast 2492 2475 0 252 0 26 $26.50 $9.07 $6.85 $0.96

Fierce 2001 1485 450 180 0 48 $27.25 $6.63 $7.87 $0.81

G113598 Page 6 Dec. 31 2024 Round 5

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Able 1,715 $30.50 16 6.8 6.8 18,000 4.0 Yes $9.18 $10.09 36.65% Fast 1,483 $27.00 15 7.0 7.0 17,000 4.8 Yes $9.08 $6.88 39.71%

Fierce 1,335 $27.50 12 7.5 7.5 14,000 1.6 No $6.65 $6.90 49.93% Baker 1,191 $31.00 15 7.5 7.3 21,000 3.5 Yes $10.93 $10.40 30.41% Candy 856 $27.50 25 7.4 7.4 18,000 2.4 Yes $9.86 $9.59 29.30% Cake 598 $31.00 5 9.6 9.6 19,000 2.5 Yes $11.63 $9.21 28.61% Daze 555 $31.00 6 6.4 6.4 21,000 8.1 No $9.04 $10.41 -1.27% Archer 77 $40.00 2 9.5 9.5 21,000 2.9 Yes $13.31 $7.64 46.07% Enter 1 $40.00 0 10.0 10.0 22,500 1.6 No $12.54 $9.45 43.24%

Europe Able 1,851 €33.55 12 6.8 6.8 18,000 4.0 Yes $9.16 $5.21 43.05% Baker 1,041 €35.97 10 7.5 7.3 21,000 3.5 Yes $10.53 $10.96 25.11% Cake 865 €34.10 3 9.6 9.6 19,000 2.5 Yes $11.63 $9.84 21.06% Candy 693 €31.35 15 7.4 7.4 18,000 2.4 Yes $9.86 $9.52 21.47%

Asia Pacific Fast 928 S$26.00 16 7.0 7.0 17,000 4.8 Yes $9.06 $6.80 29.16% Fierce 642 S$27.00 10 7.5 7.5 14,000 1.6 No $6.60 $9.90 29.03% Candy 524 S$27.00 15 7.4 7.4 18,000 2.4 Yes $9.94 $10.10 16.51% Baker 512 S$28.70 11 7.5 7.3 21,000 3.5 Yes $10.78 $10.37 13.24% Able 405 S$29.00 7 6.8 6.8 18,000 4.0 No $8.38 $6.50 38.35% Cake 277 S$27.99 4 9.6 9.6 19,000 2.5 Yes $11.67 $10.07 7.48% Archer 17 S$40.00 1 9.5 9.5 21,000 2.9 No $12.52 $7.73 39.44%

G113598 Page 7 Dec. 31 2024 Round 5

Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 1,869 $40.00 78 10.7 10.7 22,000 1.3 Yes $13.76 $9.47 40.17% Enter 1,312 $40.00 39 10.0 10.0 22,500 1.6 No $12.54 $9.45 43.24% Ariana 1,110 $40.00 55 10.9 10.9 20,000 0.9 Yes $14.58 $9.57 39.61% Archer 648 $40.00 17 9.5 9.5 21,000 2.9 Yes $13.31 $7.64 46.07% Cake 450 $31.00 18 9.6 9.6 19,000 2.5 Yes $11.63 $9.21 28.61% Baker 165 $31.00 5 7.5 7.3 21,000 3.5 Yes $10.93 $10.40 30.41% Candy 164 $27.50 8 7.4 7.4 18,000 2.4 Yes $9.86 $9.59 29.30% Able 94 $30.50 1 6.8 6.8 18,000 4.0 Yes $9.18 $10.09 36.65% Fast 49 $27.00 1 7.0 7.0 17,000 4.8 Yes $9.08 $6.88 39.71%

Fierce 16 $27.50 3 7.5 7.5 14,000 1.6 No $6.65 $6.90 49.93% Daze 10 $31.00 0 6.4 6.4 21,000 8.1 No $9.04 $10.41 -1.27%

Europe Ariana 1,313 €42.35 50 10.9 10.9 20,000 0.9 Yes $14.58 $5.54 39.93% Cake 527 €34.10 12 9.6 9.6 19,000 2.5 Yes $11.63 $9.84 21.06% Archer 393 €42.90 9 9.5 9.5 21,000 2.9 No $11.58 $7.88 42.42% Baker 212 €35.97 4 7.5 7.3 21,000 3.5 Yes $10.53 $10.96 25.11% Candy 132 €31.35 5 7.4 7.4 18,000 2.4 Yes $9.86 $9.52 21.47% Able 92 €33.55 1 6.8 6.8 18,000 4.0 Yes $9.16 $5.21 43.05%

Asia Pacific Eat 616 S$40.00 42 10.7 10.7 22,000 1.3 No $12.75 $9.59 36.31% Ariana 441 S$38.00 34 10.9 10.9 20,000 0.9 Yes $14.58 $4.15 40.54% Cake 157 S$27.99 10 9.6 9.6 19,000 2.5 Yes $11.67 $10.07 7.48% Archer 148 S$40.00 6 9.5 9.5 21,000 2.9 No $12.52 $7.73 39.44% Candy 95 S$27.00 5 7.4 7.4 18,000 2.4 Yes $9.94 $10.10 16.51% Baker 68 S$28.70 4 7.5 7.3 21,000 3.5 Yes $10.78 $10.37 13.24% Fast 32 S$26.00 1 7.0 7.0 17,000 4.8 Yes $9.06 $6.80 29.16% Able 23 S$29.00 0 6.8 6.8 18,000 4.0 No $8.38 $6.50 38.35%

Fierce 9 S$27.00 2 7.5 7.5 14,000 1.6 No $6.60 $9.90 29.03%

G113598 Page 8 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 57% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 7,812 Total Sales(Seg) 7,812 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $12.50-$32.50 55% Age 3.0 19% Positioning (Speed 7.3, Accuracy 7.3) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Able Fast Fierce Baker Candy Cake Daze Archer

Sales Actual Sales 1,715 1,483 1,335 1,191 856 598 555 77 Ptnl. Sales 1,580 1,333 1,196 1,058 1,528 550 498 68 Stock Out No No No No Yes No No No

Market Share 22.0% 19.0% 17.1% 15.2% 11.0% 7.7% 7.1% 1.0% Local Price $30.50 $27.00 $27.50 $31.00 $27.50 $31.00 $31.00 $40.00 Satisfaction 16 15 12 15 25 5 6 2

Marketing Prod Promo $1,500 $1,000 $1,000 $2,000 $1,000 $1,050 $1,000 $1,400 Investments Reg Promo $1,500 $1,000 $1,000 $2,000 $2,000 $2,000 $1,000 $1,500

Awareness 100% 64% 56% 64% 68% 88% 64% 93% Prod Sales $2,000 $1,000 $1,000 $1,500 $1,000 $1,050 $1,500 $1,400 Reg Sales $2,000 $1,500 $1,500 $1,500 $2,000 $2,000 $1,500 $2,000

Accessibility 58% 68% 68% 52% 76% 76% 45% 58% Specs Speed 6.8 7.0 7.5 7.5 7.4 9.6 6.4 9.5

Accuracy 6.8 7.0 7.5 7.3 7.4 9.6 6.4 9.5 Service Life 18,000 17,000 14,000 21,000 18,000 19,000 21,000 21,000

Revision Date Jul-25 Jul-23 Dec-24 Apr-24 Mar-23 May-24 Nov-16 Apr-25 Age Dec. 31 4.0 4.8 1.6 3.5 2.4 2.5 8.1 2.9 Region Kit Yes Yes No Yes Yes Yes No Yes

G113598 Page 9 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 43% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 5,887 Total Sales(Seg) 5,887 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 10.9, Accuracy

10.9) 39%

Age 0.0 32% Service Life 17,000-23,000 19% Local Price $22.50-$42.50 10%

Top Products In Americas Name Eat Enter Ariana Archer Cake Baker Candy Able

Sales Actual Sales 1,869 1,312 1,110 648 450 165 164 94 Ptnl. Sales 1,802 1,270 1,148 630 434 160 279 92 Stock Out No No Yes No No No Yes No

Market Share 31.8% 22.3% 18.9% 11.0% 7.6% 2.8% 2.8% 1.6% Local Price $40.00 $40.00 $40.00 $40.00 $31.00 $31.00 $27.50 $30.50 Satisfaction 78 39 55 17 18 5 8 1

Marketing Prod Promo $1,500 $1,500 $1,500 $1,400 $1,050 $2,000 $1,000 $1,500 Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $1,500

Awareness 100% 77% 61% 93% 88% 64% 68% 100% Prod Sales $2,500 $2,500 $1,500 $1,400 $1,050 $1,500 $1,000 $2,000 Reg Sales $2,500 $2,500 $2,000 $2,000 $2,000 $1,500 $2,000 $2,000

Accessibility 92% 92% 86% 86% 75% 45% 75% 86% Specs Speed 10.7 10.0 10.9 9.5 9.6 7.5 7.4 6.8

Accuracy 10.7 10.0 10.9 9.5 9.6 7.3 7.4 6.8 Service Life 22,000 22,500 20,000 21,000 19,000 21,000 18,000 18,000

Revision Date Jul-24 May-23 Jan-24 Apr-25 May-24 Apr-24 Mar-23 Jul-25 Age Dec. 31 1.3 1.6 0.9 2.9 2.5 3.5 2.4 4.0 Region Kit Yes No Yes Yes Yes Yes Yes Yes

G113598 Page 10 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 63% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.10 Total Demand 4,562 Total Sales(Seg) 4,449 Unmet Demand 112

Buying Criteria Expectations Importance Local Price €12.50-€32.50 50% Positioning (Speed 7.3, Accuracy 7.3) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Baker Cake Candy - - - -

Sales Actual Sales 1,851 1,041 865 693 - - - - Ptnl. Sales 1,740 1,002 448 1,371 - - - - Stock Out Yes Yes Yes Yes - - - -

Market Share 41.6% 23.4% 19.4% 15.6% - - - - Local Price €33.55 €35.97 €34.10 €31.35 - - - - Satisfaction 12 10 3 15 - - - -

Marketing Prod Promo $1,500 $2,000 $600 $500 - - - - Investments Reg Promo $1,700 $2,000 $1,500 $1,500 - - - -

Awareness 93% 99% 58% 49% - - - - Prod Sales $1,900 $1,150 $600 $500 - - - - Reg Sales $1,600 $1,150 $1,500 $1,500 - - - -

Accessibility 43% 17% 52% 52% - - - - Specs Speed 6.8 7.5 9.6 7.4 - - - -

Accuracy 6.8 7.3 9.6 7.4 - - - - Service Life 18,000 21,000 19,000 18,000 - - - -

Revision Date Jul-25 Apr-24 May-24 Mar-23 - - - - Age Dec. 31 4.0 3.5 2.5 2.4 - - - - Region Kit Yes Yes Yes Yes - - - -

G113598 Page 11 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 37% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.10 Total Demand 2,688 Total Sales(Seg) 2,670 Unmet Demand 18

Buying Criteria Expectations Importance

Positioning (Speed 10.9, Accuracy

10.9) 43%

Age 0.0 33% Service Life 17,000-23,000 16% Local Price €22.50-€42.50 8%

Top Products In Europe Name Ariana Cake Archer Baker Candy Able - -

Sales Actual Sales 1,313 527 393 212 132 92 - - Ptnl. Sales 1,360 373 453 159 250 92 - - Stock Out Yes Yes Yes Yes Yes Yes - -

Market Share 49.2% 19.7% 14.7% 7.9% 5.0% 3.4% - - Local Price €42.35 €34.10 €42.90 €35.97 €31.35 €33.55 - - Satisfaction 50 12 9 4 5 1 - -

Marketing Prod Promo $1,200 $600 $0 $2,000 $500 $1,500 - - Investments Reg Promo $1,700 $1,500 $1,700 $2,000 $1,500 $1,700 - -

Awareness 57% 58% 47% 99% 49% 93% - - Prod Sales $1,600 $600 $0 $1,150 $500 $1,900 - - Reg Sales $1,600 $1,500 $1,600 $1,150 $1,500 $1,600 - -

Accessibility 63% 52% 63% 17% 52% 63% - - Specs Speed 10.9 9.6 9.5 7.5 7.4 6.8 - -

Accuracy 10.9 9.6 9.5 7.3 7.4 6.8 - - Service Life 20,000 19,000 21,000 21,000 18,000 18,000 - -

Revision Date Jan-24 May-24 Apr-25 Apr-24 Mar-23 Jul-25 - - Age Dec. 31 0.9 2.5 2.9 3.5 2.4 4.0 - - Region Kit Yes Yes No Yes Yes Yes - -

G113598 Page 12 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 68% Growth Rate 43.0% Seg %: Industry 4% FX Rate $1.00 Total Demand 3,304 Total Sales(Seg) 3,304 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$12.50-S$32.50 60% Positioning (Speed 7.3, Accuracy 7.3) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Fierce Candy Baker Able Cake Archer -

Sales Actual Sales 928 642 524 512 405 277 17 - Ptnl. Sales 889 613 642 487 389 269 16 - Stock Out No No Yes No No No No -

Market Share 28.1% 19.4% 15.9% 15.5% 12.3% 8.4% 0.5% - Local Price S$26.00 S$27.00 S$27.00 S$28.70 S$29.00 S$27.99 S$40.00 - Satisfaction 16 10 15 11 7 4 1 -

Marketing Prod Promo $1,000 $1,000 $500 $750 $600 $500 $0 - Investments Reg Promo $1,000 $1,000 $1,500 $750 $500 $1,500 $500 -

Awareness 60% 57% 42% 40% 24% 35% 19% - Prod Sales $1,500 $1,000 $500 $850 $700 $500 $0 - Reg Sales $1,000 $1,000 $1,500 $850 $1,000 $1,500 $1,000 -

Accessibility 66% 66% 42% 15% 15% 42% 15% - Specs Speed 7.0 7.5 7.4 7.5 6.8 9.6 9.5 -

Accuracy 7.0 7.5 7.4 7.3 6.8 9.6 9.5 - Service Life 17,000 14,000 18,000 21,000 18,000 19,000 21,000 -

Revision Date Jul-23 Dec-24 Mar-23 Apr-24 Jul-25 May-24 Apr-25 - Age Dec. 31 4.8 1.6 2.4 3.5 4.0 2.5 2.9 - Region Kit Yes No Yes Yes No Yes No -

G113598 Page 13 Dec. 31 2024 Round 5

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 32% Growth Rate 49.0% Seg %: Industry 2% FX Rate $1.00 Total Demand 1,588 Total Sales(Seg) 1,588 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 10.9, Accuracy

10.9) 41%

Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$22.50-S$42.50 11%

Top Products In Asia Pacific Name Eat Ariana Cake Archer Candy Baker Fast Able

Sales Actual Sales 616 441 157 148 95 68 32 23 Ptnl. Sales 610 436 155 147 109 67 32 23 Stock Out No No No No Yes No No No

Market Share 38.8% 27.8% 9.9% 9.3% 6.0% 4.3% 2.0% 1.4% Local Price S$40.00 S$38.00 S$27.99 S$40.00 S$27.00 S$28.70 S$26.00 S$29.00 Satisfaction 42 34 10 6 5 4 1 0

Marketing Prod Promo $1,500 $1,000 $500 $0 $500 $750 $1,000 $600 Investments Reg Promo $500 $500 $1,500 $500 $1,500 $750 $1,000 $500

Awareness 63% 42% 35% 19% 42% 40% 60% 24% Prod Sales $3,000 $1,000 $500 $0 $500 $850 $1,500 $700 Reg Sales $1,500 $1,000 $1,500 $1,000 $1,500 $850 $1,000 $1,000

Accessibility 38% 33% 40% 33% 40% 12% 31% 33% Specs Speed 10.7 10.9 9.6 9.5 7.4 7.5 7.0 6.8

Accuracy 10.7 10.9 9.6 9.5 7.4 7.3 7.0 6.8 Service Life 22,000 20,000 19,000 21,000 18,000 21,000 17,000 18,000

Revision Date Jul-24 Jan-24 May-24 Apr-25 Mar-23 Apr-24 Jul-23 Jul-25 Age Dec. 31 1.3 0.9 2.5 2.9 2.4 3.5 4.8 4.0 Region Kit No Yes Yes No Yes Yes Yes No

G113598 Page 14 Dec. 31 2024 Round 5

Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 22% 20% 42% 38% 12% 12% 26% 24%

Archer 1% 1% 0% 0% 1% 0% 1% 1% Baker 15% 14% 23% 22% 15% 15% 18% 16% Cake 8% 7% 19% 10% 8% 8% 11% 8%

Candy 11% 20% 16% 30% 16% 19% 13% 23% Daze 7% 6% 0% 0% 0% 0% 4% 3% Enter 0% 0% 0% 0% 0% 0% 0% 0% Fast 19% 17% 0% 0% 28% 27% 15% 14%

Fierce 17% 15% 0% 0% 19% 19% 13% 12%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 2% 2% 3% 3% 1% 1% 2% 2%

Archer 11% 11% 15% 17% 9% 9% 12% 12% Ariana 19% 19% 49% 51% 28% 27% 28% 29% Baker 3% 3% 8% 6% 4% 4% 4% 4% Cake 8% 7% 20% 14% 10% 10% 11% 9%

Candy 3% 5% 5% 9% 6% 7% 4% 6% Daze 0% 0% 0% 0% 0% 0% 0% 0% Eat 32% 31% 0% 0% 39% 38% 24% 24%

Enter 22% 22% 0% 0% 0% 0% 13% 12% Fast 1% 1% 0% 0% 2% 2% 1% 1%

Fierce 0% 0% 0% 0% 1% 1% 0% 0%

G113598 Page 15 Dec. 31 2024 Round 5

Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 6.8 6.8 18,000 24-Jul-25 A, E A, E, AP Archer 9.5 9.5 21,000 16-Apr-25 A A, E, AP Ariana 10.9 10.9 20,000 25-Jan-24 A, E, AP A, E, AP AP360 - - - 28-Jan-26 - -

Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP Barry - - - 14-Dec-25 - -

Chester Cake 9.6 9.6 19,000 01-May-24 A, E, AP A, E, AP Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP Care 7.0 7.0 20,000 08-Mar-24 - -

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 10.7 10.7 22,000 09-Jul-24 A A, AP

Enter 10.0 10.0 22,500 30-May-23 - A Ferris Fast 7.0 7.0 17,000 25-Jul-23 A, AP A, AP

Fierce 7.5 7.5 14,000 01-Dec-24 - A, AP