capsim report

G113598 Page 1 Dec. 31 2023 Round 4

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $231,813 $62,443 $156,380 $24,164 $131,172 $100,373 $117,724 EBIT $48,620 ($8,342) $12,169 ($3,119) $26,670 $16,112 $15,352 Profits $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558 $4,700 Cumulative Profit $54,580 ($15,086) $3,167 $3,780 $47,211 $17,602 $18,542 SG&A: Sales 11.6% 27.1% 14.0% 21.5% 15.7% 14.7% 17.4% Contribution Margin 37.3% 17.9% 25.4% 18.5% 40.0% 38.0% 29.5% Emergency Loan $0 $38,954 $0 $16,526 $0 $0 $9,247

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 14.2% -20.2% 2.5% -8.6% 15.7% 6.1% 1.6% ROE 27.3% -263.8% 5.4% -19.8% 30.6% 12.5% -34.6% ROS 9.8% -20.7% 1.5% -18.9% 10.7% 6.5% -1.8% Asset Turnover 1.45 0.98 1.72 0.46 1.47 0.93 1.17 Leverage 1.91 13.04 2.13 2.31 1.95 2.06 3.90

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 25.4% 5.8% 19.0% 6.2% 22.9% 20.6% Europe 51.2% 15.8% 33.0% 0% 0% 0% Asia Pacific 20.7% 9.6% 27.8% 0% 11.6% 30.3% Total 31.7% 9.1% 24.1% 3.6% 15.0% 16.5%

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Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $70.63 $26.32 2,626,607 $186 $31.76 $8.65 $0.00 0% 8.16 Baldwin $1.00 $0.00 2,294,066 $2 $2.13 ($5.62) $0.00 0% -0.18 Chester $13.61 $7.30 4,131,838 $56 $10.35 $0.56 $0.10 1% 24.45 Digby $1.00 ($13.21) 2,000,000 $2 $11.49 ($2.28) $0.00 0% -0.44 Erie $53.65 $5.34 1,991,122 $107 $23.07 $7.06 $0.00 0% 7.60 Ferris $28.09 $7.33 2,830,050 $79 $18.57 $2.32 $0.00 0% 12.12

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 14.0S2025 6,600,000 13.8% 101.70 CCC

10.4S2030 6,000,000 11.8% 88.50 CCC 11.7S2031 2,000,000 12.5% 93.76 CCC 12.2S2032 18,000,000 12.7% 95.89 CCC 13.0S2033 25,000,000 13.0% 100.00 CCC

Baldwin 14.0S2025 6,600,000 14.3% 97.89 DDD 10.9S2031 4,000,000 13.5% 80.45 DDD

Chester 14.0S2025 6,600,000 13.9% 100.70 CC 10.4S2030 4,000,000 12.1% 86.11 CC 10.6S2031 8,253,000 12.3% 85.89 CC 12.8S2032 10,795,000 13.3% 95.98 CC 13.1S2033 3,000,000 13.5% 97.35 CC

Digby 14.0S2025 6,600,000 14.0% 100.00 C Erie 14.0S2025 6,600,000 13.8% 101.50 CCC

12.2S2032 5,982,262 12.8% 95.40 CCC 12.8S2033 7,529,244 13.0% 98.38 CCC

Ferris 14.0S2025 6,600,000 13.9% 101.00 CCC 10.4S2030 2,218,641 12.0% 86.90 CCC 11.9S2031 5,407,493 12.8% 92.90 CCC 12.7S2032 8,041,845 13.2% 96.46 CCC 12.5S2033 9,015,188 13.1% 95.19 CCC

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Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558 Adjustment For Non Cash Items Depreciation $9,442 $2,579 $5,300 $2,400 $4,856 $6,567 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities Accounts Payable $2,685 ($1,589) $2,386 ($38) $3,695 $1,936 Inventory $28,090 ($14,066) $13,850 ($15,535) ($2,272) ($1,921) Accounts Receivable ($6,704) $721 ($2,603) $543 ($4,252) ($1,591) Net Cash From Operations $56,246 ($25,256) $21,233 ($17,185) $16,091 $11,549 Cash Flows From Investing Activities Plant Improvements (Net) ($40,800) $0 ($10,200) $0 ($15,800) ($19,500) Cash Flows From Financing Activities Dividends Paid $0 $0 ($413) $0 $0 $0 Sales of Common Stock $1,700 $0 $4,342 $0 $3 $3,711 Purchase of Common Stock $0 $0 $0 $0 $0 $0 Cash from Long Term Debt Issued $25,000 $0 $3,000 $0 $7,529 $9,015 Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0 Retirement of Current Debt ($17,844) ($13,299) $0 $0 ($14,826) ($8,155) Cash From Current Debt Borrowing $0 $0 $0 $0 $14,185 $14,916 Cash From Emergency Loan $0 $38,954 $0 $16,526 $0 $0 Net Cash From Financing Activities $8,856 $25,655 $6,929 $16,526 $6,892 $19,488 Effect of Exchange Rate ($1,230) ($399) ($857) $0 ($157) ($283) Net Change In Cash Position $23,071 $0 $17,105 ($659) $7,026 $11,254

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $23,071 $0 $23,707 $0 $19,776 $22,952 Accounts Receivable $19,053 $1,711 $12,853 $1,986 $10,781 $8,250 Inventory $11,795 $45,336 $3,937 $36,653 $11,764 $9,668 Total Current Assets $53,920 $47,046 $40,497 $38,639 $42,321 $40,870 Plant and Equipment $141,624 $38,680 $79,500 $36,000 $72,840 $98,500 Accumulated Depreciation ($35,838) ($21,957) ($28,960) ($21,600) ($25,699) ($31,033) Total Fixed Assets $105,786 $16,723 $50,540 $14,400 $47,141 $67,467 Total Assets $159,705 $63,769 $91,037 $53,039 $89,462 $108,337 Account Payable $14,291 $4,924 $11,221 $2,533 $6,542 $5,181 Current Debt $4,400 $43,354 $4,400 $20,926 $16,874 $19,316 Long Term Debt $57,600 $10,600 $32,648 $6,600 $20,112 $31,283 Total Liabilities $76,291 $58,878 $48,269 $30,059 $43,528 $55,780 Common Stock $18,439 $8,008 $28,976 $5,808 $5,712 $22,400 Retained Earnings $64,975 ($3,117) $13,792 $17,172 $40,222 $30,157 Total Equity $83,414 $4,891 $42,768 $22,980 $45,934 $52,556 Total Liabilities Owners Equity $159,705 $63,769 $91,037 $53,039 $89,462 $108,337

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $231,813 $62,443 $156,380 $24,164 $131,172 $100,373 Variable Costs(Labor,Material,Carry,Shipping) $145,422 $51,282 $116,715 $19,683 $78,735 $62,272 Depreciation $9,442 $2,579 $5,300 $2,400 $4,856 $6,567 SG&A (R&D/Promo/Sales/Admin) $26,994 $16,924 $21,830 $5,200 $20,534 $14,787 Other (Fees/Writeoffs) $1,335 $0 $367 $0 $377 $636 EBIT $48,620 ($8,342) $12,169 ($3,119) $26,670 $16,112 Interest (Short Term / Long Term) $7,738 $8,838 $4,504 $3,890 $4,541 $6,091 Taxes $17,684 ($4,278) $5,294 ($2,453) $7,774 $3,329 Profit Sharing $464 $0 $71 $0 $291 $134 Net Profit $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558

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Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $108,774,339 $22,523,205 $70,702,018 $24,163,730 $115,461,801 $72,090,543 Variable Costs $67,430,714 $17,592,751 $48,610,495 $19,682,799 $68,731,230 $42,724,073 Depreciation $9,441,600 $2,578,667 $5,300,000 $2,400,000 $4,856,000 $6,566,667 SG&A: Sales $13,385,219 $6,719,951 $10,782,587 $5,199,916 $14,540,425 $7,832,545 Other $1,335,000 $0 $367,100 $0 $376,633 $636,315 EBIT $17,181,806 ($4,368,164) $5,641,836 ($3,118,985) $26,957,513 $14,330,943 Interest $7,738,400 $8,837,547 $4,504,378 $3,889,626 $4,541,268 $6,090,571 Taxes $3,305,192 ($4,621,999) $398,110 ($2,453,014) $7,845,686 $2,884,130 Profit Sharing $122,764 $0 $14,787 $0 $291,411 $107,125 Net Profit $6,015,450 ($8,583,712) $724,561 ($4,555,597) $14,279,148 $5,249,117

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $101,232,812 $30,654,906 $59,913,513 $0 $0 $0 Variable Costs $63,442,797 $24,479,733 $46,056,076 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $9,732,428 $6,776,873 $5,743,073 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $28,057,586 ($601,700) $8,114,364 $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $13,533,904 $1,186,927 $5,292,705 $0 $0 $0 Profit Sharing $290,474 $0 $56,433 $0 $0 $0 Net Profit $14,233,209 ($1,788,627) $2,765,226 $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $21,805,354 $9,264,830 $25,764,353 $0 $15,710,326 $28,282,566 Variable Costs $14,548,770 $9,209,467 $22,047,977 $0 $10,003,379 $19,547,860 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $3,876,436 $3,427,142 $5,304,029 $0 $5,994,011 $6,953,988 Other $0 $0 $0 $0 $0 $0 EBIT $3,380,149 ($3,371,779) ($1,587,652) $0 ($287,063) $1,780,718 Interest $0 $0 $0 $0 $0 $0 Taxes $845,037 ($842,945) ($396,913) $0 ($71,766) $445,179 Profit Sharing $50,702 $0 $0 $0 $0 $26,711 Net Profit $2,484,409 ($2,528,834) ($1,190,739) $0 ($215,298) $1,308,828

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Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 4,500 2,100 3,300 2,000 3,500 3,750 Automation 6.0 3.1 4.5 3.0 3.6 5.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 4537 3016 1420 81 0 325 $29.33 $9.66 $8.15 $1.61 Archer 2391 1334 0 0 0 202 $40.10 $13.95 $7.95 $1.48 Ariana 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Baker 1987 1861 730 743 652 577 $30.80 $10.97 $10.28 $1.82 Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 3041 1818 669 0 0 89 $30.17 $11.86 $9.07 $1.54 Candy 2240 1404 737 0 0 81 $28.00 $10.53 $9.29 $1.56 Care 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Daze 779 1584 0 1869 0 0 $31.00 $9.53 $10.08 $0.00 Eat 2321 2376 0 410 0 52 $40.00 $13.91 $9.54 $0.42

Enter 958 990 0 32 0 0 $40.00 $13.33 $9.53 $0.00 Fast 2136 2227 0 249 0 45 $28.00 $9.27 $7.73 $0.73

Fierce 1482 1485 50 243 0 50 $27.25 $7.20 $7.79 $0.68

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Able 1,742 $30.50 24 6.8 6.8 18,000 3.0 Yes $9.59 $9.26 37.89% Fast 1,432 $28.00 20 7.0 7.0 17,000 3.8 Yes $9.26 $7.71 38.19% Cake 1,133 $31.00 16 8.0 8.0 19,000 3.2 Yes $11.89 $8.73 33.48% Fierce 1,015 $27.50 15 6.5 6.5 14,000 2.2 No $7.20 $7.69 44.38% Candy 728 $27.50 14 7.4 7.4 18,000 1.4 Yes $10.53 $9.35 27.69% Daze 705 $31.00 8 6.4 6.4 21,000 7.1 No $9.53 $10.08 18.54% Baker 613 $31.00 7 7.0 7.0 21,000 5.2 Yes $11.43 $10.14 21.89%

Europe Able 1,698 €30.50 23 6.8 6.8 18,000 3.0 Yes $9.98 $7.41 33.15% Cake 891 €31.50 12 8.0 8.0 19,000 3.2 Yes $11.80 $9.36 23.31% Baker 745 €32.70 9 7.0 7.0 21,000 5.2 Yes $10.63 $10.46 20.14% Candy 529 €29.50 11 7.4 7.4 18,000 1.4 Yes $10.53 $9.23 22.83% Archer 2 €39.30 0 9.5 9.5 21,000 1.9 No $12.47 $6.60 43.86%

Asia Pacific Fast 570 S$32.20 10 7.0 7.0 17,000 3.8 Yes $9.31 $7.79 29.39% Able 419 S$31.05 8 6.8 6.8 18,000 3.0 No $8.64 $6.63 28.93%

Fierce 368 S$31.05 7 6.5 6.5 14,000 2.2 No $7.20 $8.06 33.25% Cake 360 S$32.20 6 8.0 8.0 19,000 3.2 Yes $11.94 $9.35 13.06% Candy 329 S$31.05 6 7.4 7.4 18,000 1.4 Yes $10.51 $9.26 15.80% Baker 265 S$33.00 4 7.0 7.0 21,000 5.2 Yes $10.94 $10.05 0.60%

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 1,929 $40.00 79 10.0 10.0 22,000 1.2 Yes $14.09 $9.54 39.41% Archer 1,175 $40.00 40 9.5 9.5 21,000 1.9 Yes $15.43 $9.31 38.16% Enter 958 $40.00 61 10.0 10.0 22,500 0.6 No $13.33 $9.53 42.62% Able 282 $30.50 8 6.8 6.8 18,000 3.0 Yes $9.59 $9.26 37.89% Cake 267 $31.00 9 8.0 8.0 19,000 3.2 Yes $11.89 $8.73 33.48% Candy 265 $27.50 14 7.4 7.4 18,000 1.4 Yes $10.53 $9.35 27.69% Baker 113 $31.00 4 7.0 7.0 21,000 5.2 Yes $11.43 $10.14 21.89% Fast 84 $28.00 4 7.0 7.0 17,000 3.8 Yes $9.26 $7.71 38.19% Daze 74 $31.00 2 6.4 6.4 21,000 7.1 No $9.53 $10.08 18.54% Fierce 63 $27.50 1 6.5 6.5 14,000 2.2 No $7.20 $7.69 44.38%

Europe Archer 1,003 €39.30 27 9.5 9.5 21,000 1.9 No $12.47 $6.60 43.86% Able 326 €30.50 6 6.8 6.8 18,000 3.0 Yes $9.98 $7.41 33.15% Cake 288 €31.50 6 8.0 8.0 19,000 3.2 Yes $11.80 $9.36 23.31% Candy 242 €29.50 10 7.4 7.4 18,000 1.4 Yes $10.53 $9.23 22.83% Baker 193 €32.70 3 7.0 7.0 21,000 5.2 Yes $10.63 $10.46 20.14%

Asia Pacific Eat 393 S$46.00 22 10.0 10.0 22,000 1.2 No $13.03 $9.53 36.33% Archer 210 S$47.15 9 9.5 9.5 21,000 1.9 No $12.76 $6.80 39.95% Candy 147 S$31.05 8 7.4 7.4 18,000 1.4 Yes $10.51 $9.26 15.80% Cake 101 S$32.20 5 8.0 8.0 19,000 3.2 Yes $11.94 $9.35 13.06% Able 70 S$31.05 3 6.8 6.8 18,000 3.0 No $8.64 $6.63 28.93% Baker 58 S$33.00 3 7.0 7.0 21,000 5.2 Yes $10.94 $10.05 0.60% Fast 51 S$32.20 3 7.0 7.0 17,000 3.8 Yes $9.31 $7.79 29.39%

Fierce 36 S$31.05 1 6.5 6.5 14,000 2.2 No $7.20 $8.06 33.25%

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 59% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 7,370 Total Sales(Seg) 7,370 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $13.00-$33.00 55% Age 3.0 19% Positioning (Speed 6.8, Accuracy 6.8) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Able Fast Cake Fierce Candy Daze Baker -

Sales Actual Sales 1,742 1,432 1,133 1,015 728 705 613 - Ptnl. Sales 1,671 1,373 1,149 973 934 677 589 - Stock Out No No Yes No Yes No No -

Market Share 23.6% 19.4% 15.4% 13.8% 9.9% 9.6% 8.3% - Local Price $30.50 $28.00 $31.00 $27.50 $27.50 $31.00 $31.00 - Satisfaction 24 20 16 15 14 8 7 -

Marketing Prod Promo $1,500 $1,000 $1,000 $1,000 $1,000 $1,000 $500 - Investments Reg Promo $1,500 $1,000 $2,000 $1,000 $2,000 $1,000 $500 -

Awareness 95% 63% 84% 52% 56% 63% 29% - Prod Sales $1,700 $1,000 $1,000 $1,000 $1,000 $1,500 $2,000 - Reg Sales $2,000 $1,500 $2,000 $1,500 $2,000 $1,500 $2,000 -

Accessibility 51% 63% 65% 63% 65% 44% 56% - Specs Speed 6.8 7.0 8.0 6.5 7.4 6.4 7.0 -

Accuracy 6.8 7.0 8.0 6.5 7.4 6.4 7.0 - Service Life 18,000 17,000 19,000 14,000 18,000 21,000 21,000 -

Revision Date Dec-22 Jul-23 May-24 Aug-22 Mar-23 Nov-16 Jun-23 - Age Dec. 31 3.0 3.8 3.2 2.2 1.4 7.1 5.2 - Region Kit Yes Yes Yes No Yes No Yes -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 41% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 5,209 Total Sales(Seg) 5,209 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 10.2, Accuracy

10.2) 39%

Age 0.0 32% Service Life 17,000-23,000 19% Local Price $23.00-$43.00 10%

Top Products In Americas Name Eat Archer Enter Able Cake Candy Baker Fast

Sales Actual Sales 1,929 1,175 958 282 267 265 113 84 Ptnl. Sales 1,843 1,260 903 272 272 340 108 80 Stock Out No Yes No No Yes Yes No No

Market Share 37.0% 22.6% 18.4% 5.4% 5.1% 5.1% 2.2% 1.6% Local Price $40.00 $40.00 $40.00 $30.50 $31.00 $27.50 $31.00 $28.00 Satisfaction 79 40 61 8 9 14 4 4

Marketing Prod Promo $1,500 $1,900 $1,500 $1,500 $1,000 $1,000 $500 $1,000 Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $500 $1,000

Awareness 100% 87% 61% 95% 84% 56% 29% 63% Prod Sales $3,000 $1,900 $2,500 $1,700 $1,000 $1,000 $2,000 $1,000 Reg Sales $2,500 $2,000 $2,500 $2,000 $2,000 $2,000 $2,000 $1,500

Accessibility 85% 77% 85% 77% 65% 65% 56% 38% Specs Speed 10.0 9.5 10.0 6.8 8.0 7.4 7.0 7.0

Accuracy 10.0 9.5 10.0 6.8 8.0 7.4 7.0 7.0 Service Life 22,000 21,000 22,500 18,000 19,000 18,000 21,000 17,000

Revision Date Jun-23 Apr-25 May-23 Dec-22 May-24 Mar-23 Jun-23 Jul-23 Age Dec. 31 1.2 1.9 0.6 3.0 3.2 1.4 5.2 3.8 Region Kit Yes Yes No Yes Yes Yes Yes Yes

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 65% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.00 Total Demand 3,866 Total Sales(Seg) 3,866 Unmet Demand 0

Buying Criteria Expectations Importance Local Price €13.00-€33.00 50% Positioning (Speed 6.8, Accuracy 6.8) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Cake Baker Candy Archer - - -

Sales Actual Sales 1,698 891 745 529 2 - - - Ptnl. Sales 1,604 854 654 751 3 - - - Stock Out Yes Yes No Yes Yes - - -

Market Share 43.9% 23.1% 19.3% 13.7% 0.1% - - - Local Price €30.50 €31.50 €32.70 €29.50 €39.30 - - - Satisfaction 23 12 9 11 0 - - -

Marketing Prod Promo $1,500 $600 $2,000 $500 $1,700 - - - Investments Reg Promo $1,000 $1,500 $2,000 $1,500 $1,000 - - -

Awareness 84% 60% 80% 51% 61% - - - Prod Sales $1,900 $600 $1,250 $500 $1,800 - - - Reg Sales $1,000 $1,500 $1,250 $1,500 $1,000 - - -

Accessibility 39% 45% 18% 45% 39% - - - Specs Speed 6.8 8.0 7.0 7.4 9.5 - - -

Accuracy 6.8 8.0 7.0 7.4 9.5 - - - Service Life 18,000 19,000 21,000 18,000 21,000 - - -

Revision Date Dec-22 May-24 Jun-23 Mar-23 Apr-25 - - - Age Dec. 31 3.0 3.2 5.2 1.4 1.9 - - - Region Kit Yes Yes Yes Yes No - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 35% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.00 Total Demand 2,052 Total Sales(Seg) 2,052 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 10.2, Accuracy

10.2) 43%

Age 0.0 33% Service Life 17,000-23,000 16% Local Price €23.00-€43.00 8%

Top Products In Europe Name Archer Able Cake Candy Baker - - -

Sales Actual Sales 1,003 326 288 242 193 - - - Ptnl. Sales 1,100 259 240 342 111 - - - Stock Out Yes Yes Yes Yes No - - -

Market Share 48.9% 15.9% 14.1% 11.8% 9.4% - - - Local Price €39.30 €30.50 €31.50 €29.50 €32.70 - - - Satisfaction 27 6 6 10 3 - - -

Marketing Prod Promo $1,700 $1,500 $600 $500 $2,000 - - - Investments Reg Promo $1,000 $1,000 $1,500 $1,500 $2,000 - - -

Awareness 61% 84% 60% 51% 80% - - - Prod Sales $1,800 $1,900 $600 $500 $1,250 - - - Reg Sales $1,000 $1,000 $1,500 $1,500 $1,250 - - -

Accessibility 49% 49% 45% 45% 19% - - - Specs Speed 9.5 6.8 8.0 7.4 7.0 - - -

Accuracy 9.5 6.8 8.0 7.4 7.0 - - - Service Life 21,000 18,000 19,000 18,000 21,000 - - -

Revision Date Apr-25 Dec-22 May-24 Mar-23 Jun-23 - - - Age Dec. 31 1.9 3.0 3.2 1.4 5.2 - - - Region Kit No Yes Yes Yes Yes - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 68% Growth Rate 43.0% Seg %: Industry 4% FX Rate $1.15 Total Demand 2,310 Total Sales(Seg) 2,310 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$13.00-S$33.00 60% Positioning (Speed 6.8, Accuracy 6.8) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Able Fierce Cake Candy Baker - -

Sales Actual Sales 570 419 368 360 329 265 - - Ptnl. Sales 570 419 368 360 329 265 - - Stock Out No No No No No No - -

Market Share 24.7% 18.1% 15.9% 15.6% 14.2% 11.5% - - Local Price S$32.20 S$31.05 S$31.05 S$32.20 S$31.05 S$33.00 - - Satisfaction 10 8 7 6 6 4 - -

Marketing Prod Promo $1,000 $400 $1,000 $500 $500 $750 - - Investments Reg Promo $1,000 $500 $1,000 $1,500 $1,500 $750 - -

Awareness 58% 23% 54% 30% 40% 40% - - Prod Sales $1,500 $700 $1,000 $500 $500 $900 - - Reg Sales $1,000 $1,000 $1,000 $1,500 $1,500 $900 - -

Accessibility 59% 14% 59% 29% 29% 13% - - Specs Speed 7.0 6.8 6.5 8.0 7.4 7.0 - -

Accuracy 7.0 6.8 6.5 8.0 7.4 7.0 - - Service Life 17,000 18,000 14,000 19,000 18,000 21,000 - -

Revision Date Jul-23 Dec-22 Aug-22 May-24 Mar-23 Jun-23 - - Age Dec. 31 3.8 3.0 2.2 3.2 1.4 5.2 - - Region Kit Yes No No Yes Yes Yes - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 32% Growth Rate 49.0% Seg %: Industry 2% FX Rate $1.15 Total Demand 1,066 Total Sales(Seg) 1,066 Unmet Demand 0

Buying Criteria Expectations Importance

Positioning (Speed 10.2, Accuracy

10.2) 41%

Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$23.00-S$43.00 11%

Top Products In Asia Pacific Name Eat Archer Candy Cake Able Baker Fast Fierce

Sales Actual Sales 393 210 147 101 70 58 51 36 Ptnl. Sales 393 210 147 101 70 58 51 36 Stock Out No No No No No No No No

Market Share 36.9% 19.7% 13.8% 9.5% 6.6% 5.4% 4.8% 3.4% Local Price S$46.00 S$47.15 S$31.05 S$32.20 S$31.05 S$33.00 S$32.20 S$31.05 Satisfaction 22 9 8 5 3 3 3 1

Marketing Prod Promo $1,500 $500 $500 $500 $400 $750 $1,000 $1,000 Investments Reg Promo $500 $500 $1,500 $1,500 $500 $750 $1,000 $1,000

Awareness 53% 28% 40% 30% 23% 40% 58% 54% Prod Sales $2,500 $500 $500 $500 $700 $900 $1,500 $1,000 Reg Sales $1,000 $1,000 $1,500 $1,500 $1,000 $900 $1,000 $1,000

Accessibility 14% 23% 29% 29% 23% 14% 36% 36% Specs Speed 10.0 9.5 7.4 8.0 6.8 7.0 7.0 6.5

Accuracy 10.0 9.5 7.4 8.0 6.8 7.0 7.0 6.5 Service Life 22,000 21,000 18,000 19,000 18,000 21,000 17,000 14,000

Revision Date Jun-23 Apr-25 Mar-23 May-24 Dec-22 Jun-23 Jul-23 Aug-22 Age Dec. 31 1.2 1.9 1.4 3.2 3.0 5.2 3.8 2.2 Region Kit No No Yes Yes No Yes Yes No

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Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 24% 23% 44% 41% 18% 18% 28% 27%

Archer 0% 0% 0% 0% 0% 0% 0% 0% Baker 8% 8% 19% 17% 11% 11% 12% 11% Cake 15% 16% 23% 22% 16% 16% 18% 17%

Candy 10% 13% 14% 19% 14% 14% 12% 15% Daze 10% 9% 0% 0% 0% 0% 5% 5% Fast 19% 19% 0% 0% 25% 25% 15% 14%

Fierce 14% 13% 0% 0% 16% 16% 10% 10%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 5% 5% 16% 13% 7% 7% 8% 7%

Archer 23% 24% 49% 54% 20% 20% 29% 31% Baker 2% 2% 9% 5% 5% 5% 4% 3% Cake 5% 5% 14% 12% 9% 9% 8% 7%

Candy 5% 7% 12% 17% 14% 14% 8% 10% Daze 1% 1% 0% 0% 0% 0% 1% 1% Eat 37% 35% 0% 0% 37% 37% 28% 27%

Enter 18% 17% 0% 0% 0% 0% 12% 11% Fast 2% 2% 0% 0% 5% 5% 2% 2%

Fierce 1% 1% 0% 0% 3% 3% 1% 1%

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Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 6.8 6.8 18,000 19-Dec-22 A, E A, E, AP Archer 9.5 9.5 21,000 16-Apr-25 A A, E, AP Ariana - - - 25-Jan-24 - -

Baldwin Baker 7.0 7.0 21,000 30-Jun-23 A, E, AP A, E, AP Barry - - - 14-Dec-25 - -

Chester Cake 8.0 8.0 19,000 01-May-24 A, E, AP A, E, AP Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP Care - - - 08-Mar-24 - -

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 10.0 10.0 22,000 06-Jun-23 A A, AP

Enter 10.0 10.0 22,500 30-May-23 - A Ferris Fast 7.0 7.0 17,000 25-Jul-23 A, AP A, AP

Fierce 6.5 6.5 14,000 01-Aug-22 - A, AP