capsim report

G113598 Page 1 Dec. 31 2022 Round 3

Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $180,299 $88,772 $124,709 $30,772 $79,439 $81,018 $97,501 EBIT $35,148 $3,616 $10,764 $898 $16,530 $9,798 $12,792 Profits $16,704 ($2,477) $2,558 ($374) $8,242 $3,405 $4,676 Cumulative Profit $31,847 ($2,185) $868 $8,336 $33,147 $11,044 $13,843 SG&A: Sales 12.3% 15.5% 12.0% 17.0% 14.5% 18.2% 14.9% Contribution Margin 36.1% 22.5% 24.8% 27.8% 40.5% 37.7% 31.6% Emergency Loan $4,844 $13,299 $0 $0 $0 $0 $3,024

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 13.2% -4.7% 3.2% -0.9% 12.7% 4.2% 4.6% ROE 27.7% -13.6% 6.8% -1.4% 25.7% 8.0% 8.9% ROS 9.3% -2.8% 2.1% -1.2% 10.4% 4.2% 3.6% Asset Turnover 1.42 1.67 1.55 0.75 1.22 1.00 1.27 Leverage 2.10 2.91 2.15 1.49 2.03 1.89 2.10

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 27.3% 9.6% 19.5% 8.6% 17.2% 17.9% Europe 39.0% 29.9% 31.1% 0% 0% 0% Asia Pacific 28.8% 15.4% 25.2% 0% 0% 30.6% Total 30.3% 15.3% 23.1% 5.4% 10.8% 15.1%

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Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $44.31 $14.43 2,588,245 $115 $23.26 $6.45 $0.00 0% 6.87 Baldwin $1.00 ($5.97) 2,294,066 $2 $7.93 ($1.08) $0.00 0% -0.93 Chester $6.31 $3.28 3,443,319 $22 $10.86 $0.74 $0.00 0% 8.49 Digby $14.21 ($6.10) 2,000,000 $28 $13.77 ($0.19) $0.00 0% -75.87 Erie $48.30 ($2.06) 1,991,051 $96 $16.08 $4.14 $1.11 2% 11.67 Ferris $20.76 $1.54 2,651,265 $55 $16.06 $1.28 $0.00 0% 16.16

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 12.5S2023 4,400,000 12.6% 99.56 CC

14.0S2025 6,600,000 13.7% 102.40 CC 10.4S2030 6,000,000 11.9% 87.52 CC 11.7S2031 2,000,000 12.5% 93.33 CC 12.2S2032 18,000,000 12.8% 95.66 CC

Baldwin 12.5S2023 4,400,000 12.7% 98.51 DDD 14.0S2025 6,600,000 14.1% 99.54 DDD 10.9S2031 4,000,000 13.0% 83.80 DDD

Chester 12.5S2023 4,400,000 12.6% 99.47 CC 14.0S2025 6,600,000 13.7% 102.10 CC 10.4S2030 4,000,000 11.9% 87.09 CC 10.6S2031 8,253,000 12.2% 87.22 CC 12.8S2032 10,795,000 13.0% 98.38 CC

Digby 12.5S2023 4,400,000 12.3% 101.40 BBB 14.0S2025 6,600,000 13.0% 107.30 BBB

Erie 12.5S2023 2,689,382 12.5% 99.73 CCC 14.0S2025 6,600,000 13.6% 102.80 CCC 12.2S2032 5,982,262 12.6% 96.72 CCC

Ferris 12.5S2023 4,400,000 12.5% 100.00 CCC 14.0S2025 6,600,000 13.5% 103.60 CCC 10.4S2030 2,218,641 11.6% 89.75 CCC 11.9S2031 5,407,493 12.3% 96.86 CCC 12.7S2032 8,041,845 12.6% 101.10 CCC

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Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $16,704 ($2,477) $2,558 ($374) $8,242 $3,405 Adjustment For Non Cash Items Depreciation $6,722 $2,579 $4,620 $2,400 $3,803 $5,267 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0 Changes in current assets and liabilities Accounts Payable $3,079 ($977) $1,514 ($53) ($3,381) ($2,294) Inventory ($30,809) ($14,211) $11,030 ($11,589) $11,522 $10,100 Accounts Receivable ($3,923) $5,713 ($6,623) $303 $1,065 ($497) Net Cash From Operations ($8,226) ($9,373) $13,099 ($9,314) $21,251 $15,982 Cash Flows From Investing Activities Plant Improvements (Net) ($33,792) ($2,680) ($7,700) $0 ($17,440) ($19,000) Cash Flows From Financing Activities Dividends Paid $0 $0 $0 $0 ($2,206) $0 Sales of Common Stock $2,800 $1,200 $1,736 $0 $0 $6,081 Purchase of Common Stock $0 $0 $0 $0 ($451) $0 Cash from Long Term Debt Issued $18,000 $0 $10,795 $0 $5,982 $8,042 Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0 Retirement of Current Debt ($13,200) ($4,700) ($10,731) ($2,200) ($10,259) ($14,842) Cash From Current Debt Borrowing $13,000 $0 $0 $0 $14,826 $8,155 Cash From Emergency Loan $4,844 $13,299 $0 $0 $0 $0 Net Cash From Financing Activities $25,444 $9,799 $1,800 ($2,200) $7,893 $7,436 Effect of Exchange Rate ($730) ($544) ($596) $0 $0 ($207) Net Change In Cash Position ($17,304) ($2,798) $6,603 ($11,514) $11,703 $4,211

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $0 $0 $6,603 $659 $12,750 $11,698 Accounts Receivable $12,349 $2,432 $10,250 $2,529 $6,529 $6,659 Inventory $39,886 $31,270 $17,787 $21,119 $9,492 $7,747 Total Current Assets $52,235 $33,702 $34,640 $24,307 $28,771 $26,104 Plant and Equipment $100,824 $38,680 $69,300 $36,000 $57,040 $79,000 Accumulated Depreciation ($26,397) ($19,379) ($23,660) ($19,200) ($20,843) ($24,467) Total Fixed Assets $74,427 $19,301 $45,640 $16,800 $36,197 $54,533 Total Assets $126,662 $53,003 $80,280 $41,107 $64,968 $80,637 Account Payable $11,606 $6,513 $8,835 $2,571 $2,847 $3,244 Current Debt $17,844 $13,299 $0 $0 $14,826 $8,155 Long Term Debt $37,000 $15,000 $34,048 $11,000 $15,272 $26,668 Total Liabilities $66,450 $34,812 $42,883 $13,571 $32,944 $38,067 Common Stock $16,739 $8,008 $24,634 $5,808 $5,709 $18,688 Retained Earnings $43,473 $10,183 $12,763 $21,728 $26,315 $23,882 Total Equity $60,212 $18,191 $37,397 $27,536 $32,024 $42,570 Total Liabilities Owners Equity $126,662 $53,003 $80,280 $41,107 $64,968 $80,637

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $180,299 $88,772 $124,709 $30,772 $79,439 $81,018 Variable Costs(Labor,Material,Carry,Shipping) $115,185 $68,783 $93,783 $22,228 $47,299 $50,504 Depreciation $6,722 $2,579 $4,620 $2,400 $3,803 $5,267 SG&A (R&D/Promo/Sales/Admin) $22,205 $13,733 $14,916 $5,246 $11,502 $14,743 Other (Fees/Writeoffs) $1,040 $60 $627 $0 $306 $706 EBIT $35,148 $3,616 $10,764 $898 $16,530 $9,798 Interest (Short Term / Long Term) $6,606 $4,077 $4,147 $1,474 $3,591 $4,291 Taxes $11,496 $1,951 $4,007 ($202) $4,529 $2,018 Profit Sharing $341 $65 $52 $0 $168 $83 Net Profit $16,704 ($2,477) $2,558 ($374) $8,242 $3,405

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Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $107,286,546 $34,325,761 $65,119,736 $30,772,447 $79,439,136 $60,305,188 Variable Costs $68,262,884 $26,678,572 $46,653,886 $22,228,379 $47,298,831 $35,820,576 Depreciation $6,721,600 $2,578,667 $4,620,000 $2,400,000 $3,802,667 $5,266,667 SG&A: Sales $12,426,145 $5,544,237 $7,375,146 $5,246,177 $11,501,618 $7,805,259 Other $1,040,000 $60,000 $626,550 $0 $305,874 $706,160 EBIT $18,835,918 ($535,715) $5,844,153 $897,891 $16,530,146 $10,706,526 Interest $6,606,300 $4,077,090 $4,146,578 $1,474,000 $3,591,181 $4,291,064 Taxes $4,280,366 ($1,614,482) $594,151 ($201,638) $4,528,638 $2,245,412 Profit Sharing $158,985 $0 $22,068 $0 $168,207 $83,401 Net Profit $7,790,266 ($2,998,323) $1,081,356 ($374,471) $8,242,121 $4,086,649

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $50,961,478 $44,142,642 $42,001,628 $0 $0 $0 Variable Costs $33,007,315 $31,901,354 $32,816,436 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $5,890,481 $4,512,955 $5,005,911 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $12,063,682 $7,728,333 $4,179,281 $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $6,153,645 $4,459,485 $3,227,443 $0 $0 $0 Profit Sharing $118,201 $65,377 $19,037 $0 $0 $0 Net Profit $5,791,837 $3,203,471 $932,801 $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $22,050,509 $10,303,193 $17,587,837 $0 $0 $20,712,340 Variable Costs $13,914,414 $10,203,233 $14,312,633 $0 $0 $14,683,485 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $3,888,104 $3,676,079 $2,535,014 $0 $0 $6,937,294 Other $0 $0 $0 $0 $0 $0 EBIT $4,247,991 ($3,576,119) $740,190 $0 $0 ($908,440) Interest $0 $0 $0 $0 $0 $0 Taxes $1,061,998 ($894,030) $185,047 $0 $0 ($227,110) Profit Sharing $63,720 $0 $11,103 $0 $0 $0 Net Profit $3,122,273 ($2,682,089) $544,039 $0 $0 ($681,330)

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Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 3,500 2,100 3,150 2,000 3,000 3,000 Automation 5.4 3.1 4.0 3.0 3.2 5.0

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 4041 2415 1660 446 0 60 $28.67 $8.13 $8.26 $1.55 Archer 1543 1049 1753 1137 0 122 $40.50 $15.10 $9.02 $0.45 Ariana 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Baker 2816 1722 1740 727 0 641 $30.80 $11.33 $10.00 $1.76 Bob 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 2481 2201 197 470 0 171 $30.00 $12.23 $8.82 $1.25 Candy 1762 875 379 0 0 180 $29.00 $10.08 $9.08 $1.45 Daze 993 1584 0 1064 0 0 $31.00 $10.10 $9.74 $0.00 Eat 1986 1485 0 408 0 0 $40.00 $13.66 $9.58 $0.00

Enter 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Fast 1697 1089 0 131 0 72 $29.00 $10.92 $7.70 $0.67

Fierce 1083 1237 0 183 0 58 $29.25 $7.48 $7.47 $0.60

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Able 1,765 $30.00 16 6.8 6.8 18,000 2.0 Yes $8.17 $9.03 41.05% Fast 1,151 $29.00 12 6.4 6.4 18,500 6.1 Yes $10.95 $7.49 35.59%

Baker 932 $31.00 9 7.0 7.0 21,000 4.2 Yes $12.24 $10.10 22.28% Cake 869 $30.00 12 8.0 8.0 19,000 2.2 Yes $12.07 $8.68 28.03% Daze 855 $31.00 9 6.4 6.4 21,000 6.1 No $10.10 $9.74 27.77% Fierce 732 $29.50 8 6.5 6.5 14,000 1.2 No $7.49 $7.45 48.01% Candy 638 $27.00 11 6.7 6.7 18,000 1.0 No $9.97 $9.21 28.96%

Eat 11 $40.00 0 9.4 9.4 22,000 0.8 Yes $13.66 $9.58 40.46% Europe Able 1,559 €30.45 15 6.8 6.8 18,000 2.0 Yes $8.08 $7.70 35.23%

Baker 857 €34.34 6 7.0 7.0 21,000 4.2 No $10.67 $9.97 27.73% Cake 338 €31.50 9 8.0 8.0 19,000 2.2 Yes $12.48 $8.97 18.49% Candy 331 €31.50 10 6.7 6.7 18,000 1.0 Yes $10.04 $9.05 26.38%

Asia Pacific Fast 411 S$31.90 8 6.4 6.4 18,500 6.1 Yes $10.85 $8.25 24.10% Able 361 S$29.70 7 6.8 6.8 18,000 2.0 No $8.16 $7.06 33.15% Baker 293 S$31.57 5 7.0 7.0 21,000 4.2 No $11.06 $9.84 0.97% Fierce 214 S$31.90 4 6.5 6.5 14,000 1.2 No $7.48 $7.53 37.96% Candy 192 S$33.00 4 6.7 6.7 18,000 1.0 Yes $10.47 $8.80 22.26% Cake 145 S$33.00 4 8.0 8.0 19,000 2.2 Yes $12.25 $9.10 14.68%

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 1,975 $40.00 80 9.4 9.4 22,000 0.8 Yes $13.66 $9.58 40.46% Archer 1,263 $40.00 53 9.5 9.5 21,000 0.9 Yes $15.47 $9.40 31.12% Cake 530 $30.00 15 8.0 8.0 19,000 2.2 Yes $12.07 $8.68 28.03% Candy 218 $27.00 11 6.7 6.7 18,000 1.0 No $9.97 $9.21 28.96% Baker 175 $31.00 5 7.0 7.0 21,000 4.2 Yes $12.24 $10.10 22.28% Daze 138 $31.00 5 6.4 6.4 21,000 6.1 No $10.10 $9.74 27.77% Able 128 $30.00 13 6.8 6.8 18,000 2.0 Yes $8.17 $9.03 41.05%

Fierce 93 $29.50 4 6.5 6.5 14,000 1.2 No $7.49 $7.45 48.01% Fast 90 $29.00 3 6.4 6.4 18,500 6.1 Yes $10.95 $7.49 35.59%

Europe Baker 493 €34.34 3 7.0 7.0 21,000 4.2 No $10.67 $9.97 27.73% Cake 462 €31.50 11 8.0 8.0 19,000 2.2 Yes $12.48 $8.97 18.49% Candy 269 €31.50 11 6.7 6.7 18,000 1.0 Yes $10.04 $9.05 26.38% Able 199 €30.45 9 6.8 6.8 18,000 2.0 Yes $8.08 $7.70 35.23%

Asia Pacific Archer 280 S$45.10 21 9.5 9.5 21,000 0.9 No $13.45 $7.29 40.35% Cake 137 S$33.00 7 8.0 8.0 19,000 2.2 Yes $12.25 $9.10 14.68% Candy 113 S$33.00 7 6.7 6.7 18,000 1.0 Yes $10.47 $8.80 22.26% Baker 66 S$31.57 4 7.0 7.0 21,000 4.2 No $11.06 $9.84 0.97% Fast 45 S$31.90 3 6.4 6.4 18,500 6.1 Yes $10.85 $8.25 24.10%

Fierce 43 S$31.90 3 6.5 6.5 14,000 1.2 No $7.48 $7.53 37.96% Able 31 S$29.70 5 6.8 6.8 18,000 2.0 No $8.16 $7.06 33.15%

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 60% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 6,953 Total Sales(Seg) 6,953 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $13.50-$33.50 55% Age 3.0 19% Positioning (Speed 6.3, Accuracy 6.3) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Able Fast Baker Cake Daze Fierce Candy Eat

Sales Actual Sales 1,765 1,151 932 869 855 732 638 11 Ptnl. Sales 1,684 1,091 888 820 810 696 952 11 Stock Out No No No No No No Yes No

Market Share 25.4% 16.5% 13.4% 12.5% 12.3% 10.5% 9.2% 0.2% Local Price $30.00 $29.00 $31.00 $30.00 $31.00 $29.50 $27.00 $40.00 Satisfaction 16 12 9 12 9 8 11 0

Marketing Prod Promo $1,500 $1,000 $500 $1,000 $1,000 $1,000 $500 $1,500 Investments Reg Promo $1,500 $1,000 $500 $1,300 $1,000 $1,000 $1,300 $1,500

Awareness 88% 62% 34% 79% 62% 45% 38% 100% Prod Sales $1,000 $1,000 $2,000 $1,000 $1,500 $1,000 $500 $3,000 Reg Sales $2,000 $1,500 $2,000 $1,300 $1,500 $1,500 $1,300 $2,500

Accessibility 48% 56% 50% 54% 44% 56% 54% 25% Specs Speed 6.8 6.4 7.0 8.0 6.4 6.5 6.7 9.4

Accuracy 6.8 6.4 7.0 8.0 6.4 6.5 6.7 9.4 Service Life 18,000 18,500 21,000 19,000 21,000 14,000 18,000 22,000

Revision Date Dec-22 Feb-21 Aug-20 Mar-22 Nov-16 Aug-22 May-22 Sep-22 Age Dec. 31 2.0 6.1 4.2 2.2 6.1 1.2 1.0 0.8 Region Kit Yes Yes Yes Yes No No No Yes

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 40% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 4,610 Total Sales(Seg) 4,610 Unmet Demand 0

Buying Criteria Expectations Importance Positioning (Speed 9.5, Accuracy 9.5) 39% Age 0.0 32% Service Life 17,000-23,000 19% Local Price $23.50-$43.50 10%

Top Products In Americas Name Eat Archer Cake Candy Baker Daze Able Fierce

Sales Actual Sales 1,975 1,263 530 218 175 138 128 93 Ptnl. Sales 1,932 1,234 521 312 172 135 126 91 Stock Out No No No Yes No No No No

Market Share 42.8% 27.4% 11.5% 4.7% 3.8% 3.0% 2.8% 2.0% Local Price $40.00 $40.00 $30.00 $27.00 $31.00 $31.00 $30.00 $29.50 Satisfaction 80 53 15 11 5 5 13 4

Marketing Prod Promo $1,500 $2,000 $1,000 $500 $500 $1,000 $1,500 $1,000 Investments Reg Promo $1,500 $1,500 $1,300 $1,300 $500 $1,000 $1,500 $1,000

Awareness 100% 68% 79% 38% 34% 62% 88% 45% Prod Sales $3,000 $1,500 $1,000 $500 $2,000 $1,500 $1,000 $1,000 Reg Sales $2,500 $2,000 $1,300 $1,300 $2,000 $1,500 $2,000 $1,500

Accessibility 75% 64% 55% 55% 50% 44% 64% 41% Specs Speed 9.4 9.5 8.0 6.7 7.0 6.4 6.8 6.5

Accuracy 9.4 9.5 8.0 6.7 7.0 6.4 6.8 6.5 Service Life 22,000 21,000 19,000 18,000 21,000 21,000 18,000 14,000

Revision Date Sep-22 Jan-22 Mar-22 May-22 Aug-20 Nov-16 Dec-22 Aug-22 Age Dec. 31 0.8 0.9 2.2 1.0 4.2 6.1 2.0 1.2 Region Kit Yes Yes Yes No Yes No Yes No

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 68% Growth Rate 18.0% Seg %: Industry 16% FX Rate $1.05 Total Demand 3,276 Total Sales(Seg) 3,084 Unmet Demand 192

Buying Criteria Expectations Importance Local Price €13.50-€33.50 50% Positioning (Speed 6.3, Accuracy 6.3) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Baker Cake Candy - - - -

Sales Actual Sales 1,559 857 338 331 - - - - Ptnl. Sales 1,445 525 581 725 - - - - Stock Out Yes Yes Yes Yes - - - -

Market Share 50.5% 27.8% 10.9% 10.7% - - - - Local Price €30.45 €34.34 €31.50 €31.50 - - - - Satisfaction 15 6 9 10 - - - -

Marketing Prod Promo $1,500 $1,000 $600 $500 - - - - Investments Reg Promo $1,000 $1,000 $1,200 $1,200 - - - -

Awareness 77% 53% 64% 53% - - - - Prod Sales $1,900 $950 $600 $500 - - - - Reg Sales $1,000 $950 $1,200 $1,200 - - - -

Accessibility 32% 11% 41% 41% - - - - Specs Speed 6.8 7.0 8.0 6.7 - - - -

Accuracy 6.8 7.0 8.0 6.7 - - - - Service Life 18,000 21,000 19,000 18,000 - - - -

Revision Date Dec-22 Aug-20 Mar-22 May-22 - - - - Age Dec. 31 2.0 4.2 2.2 1.0 - - - - Region Kit Yes No Yes Yes - - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 32% Growth Rate 31.0% Seg %: Industry 6% FX Rate $1.05 Total Demand 1,566 Total Sales(Seg) 1,423 Unmet Demand 143

Buying Criteria Expectations Importance Positioning (Speed 9.5, Accuracy 9.5) 43% Age 0.0 33% Service Life 17,000-23,000 16% Local Price €23.50-€43.50 8%

Top Products In Europe Name Baker Cake Candy Able - - - -

Sales Actual Sales 493 462 269 199 - - - - Ptnl. Sales 179 715 522 151 - - - - Stock Out Yes Yes Yes Yes - - - -

Market Share 34.6% 32.5% 18.9% 14.0% - - - - Local Price €34.34 €31.50 €31.50 €30.45 - - - - Satisfaction 3 11 11 9 - - - -

Marketing Prod Promo $1,000 $600 $500 $1,500 - - - - Investments Reg Promo $1,000 $1,200 $1,200 $1,000 - - - -

Awareness 53% 64% 53% 77% - - - - Prod Sales $950 $600 $500 $1,900 - - - - Reg Sales $950 $1,200 $1,200 $1,000 - - - -

Accessibility 12% 41% 41% 24% - - - - Specs Speed 7.0 8.0 6.7 6.8 - - - -

Accuracy 7.0 8.0 6.7 6.8 - - - - Service Life 21,000 19,000 18,000 18,000 - - - -

Revision Date Aug-20 Mar-22 May-22 Dec-22 - - - - Age Dec. 31 4.2 2.2 1.0 2.0 - - - - Region Kit No Yes Yes Yes - - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 69% Growth Rate 43.0% Seg %: Industry 4% FX Rate $1.10 Total Demand 1,616 Total Sales(Seg) 1,616 Unmet Demand 0

Buying Criteria Expectations Importance Local Price S$13.50-S$33.50 60% Positioning (Speed 6.3, Accuracy 6.3) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Able Baker Fierce Candy Cake - -

Sales Actual Sales 411 361 293 214 192 145 - - Ptnl. Sales 411 361 293 214 192 145 - - Stock Out No No No No No No - -

Market Share 25.5% 22.3% 18.1% 13.3% 11.9% 9.0% - - Local Price S$31.90 S$29.70 S$31.57 S$31.90 S$33.00 S$33.00 - - Satisfaction 8 7 5 4 4 4 - -

Marketing Prod Promo $1,000 $400 $750 $1,000 $0 $0 - - Investments Reg Promo $1,000 $500 $750 $1,000 $1,150 $1,150 - -

Awareness 55% 27% 39% 48% 38% 22% - - Prod Sales $1,500 $700 $900 $1,000 $0 $0 - - Reg Sales $1,000 $1,000 $900 $1,000 $1,150 $1,150 - -

Accessibility 48% 14% 10% 48% 19% 19% - - Specs Speed 6.4 6.8 7.0 6.5 6.7 8.0 - -

Accuracy 6.4 6.8 7.0 6.5 6.7 8.0 - - Service Life 18,500 18,000 21,000 14,000 18,000 19,000 - -

Revision Date Feb-21 Dec-22 Aug-20 Aug-22 May-22 Mar-22 - - Age Dec. 31 6.1 2.0 4.2 1.2 1.0 2.2 - - Region Kit Yes No No No Yes Yes - -

G113598 Page 13 Dec. 31 2022 Round 3

Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 31% Growth Rate 49.0% Seg %: Industry 2% FX Rate $1.10 Total Demand 715 Total Sales(Seg) 715 Unmet Demand 0

Buying Criteria Expectations Importance Positioning (Speed 9.5, Accuracy 9.5) 41% Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$23.50-S$43.50 11%

Top Products In Asia Pacific Name Archer Cake Candy Baker Fast Fierce Able -

Sales Actual Sales 280 137 113 66 45 43 31 - Ptnl. Sales 280 137 113 66 45 43 31 - Stock Out No No No No No No No -

Market Share 39.2% 19.1% 15.8% 9.3% 6.3% 6.1% 4.3% - Local Price S$45.10 S$33.00 S$33.00 S$31.57 S$31.90 S$31.90 S$29.70 - Satisfaction 21 7 7 4 3 3 5 -

Marketing Prod Promo $500 $0 $0 $750 $1,000 $1,000 $400 - Investments Reg Promo $500 $1,150 $1,150 $750 $1,000 $1,000 $500 -

Awareness 32% 22% 38% 39% 55% 48% 27% - Prod Sales $500 $0 $0 $900 $1,500 $1,000 $700 - Reg Sales $1,000 $1,150 $1,150 $900 $1,000 $1,000 $1,000 -

Accessibility 19% 19% 19% 11% 35% 35% 19% - Specs Speed 9.5 8.0 6.7 7.0 6.4 6.5 6.8 -

Accuracy 9.5 8.0 6.7 7.0 6.4 6.5 6.8 - Service Life 21,000 19,000 18,000 21,000 18,500 14,000 18,000 -

Revision Date Jan-22 Mar-22 May-22 Aug-20 Feb-21 Aug-22 Dec-22 - Age Dec. 31 0.9 2.2 1.0 4.2 6.1 1.2 2.0 - Region Kit No Yes Yes No Yes No No -

G113598 Page 14 Dec. 31 2022 Round 3

Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 25% 24% 51% 44% 22% 22% 32% 29%

Baker 13% 13% 28% 16% 18% 18% 18% 14% Cake 13% 12% 11% 18% 9% 9% 12% 13%

Candy 9% 14% 11% 22% 12% 12% 10% 16% Daze 12% 12% 0% 0% 0% 0% 7% 7% Eat 0% 0% 0% 0% 0% 0% 0% 0% Fast 17% 16% 0% 0% 25% 25% 13% 13%

Fierce 11% 10% 0% 0% 13% 13% 8% 8%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 3% 3% 14% 10% 4% 4% 5% 4%

Archer 27% 27% 0% 0% 39% 39% 23% 22% Baker 4% 4% 35% 11% 9% 9% 11% 6% Cake 12% 11% 32% 46% 19% 19% 17% 20%

Candy 5% 7% 19% 33% 16% 16% 9% 14% Daze 3% 3% 0% 0% 0% 0% 2% 2% Eat 43% 42% 0% 0% 0% 0% 29% 28% Fast 2% 2% 0% 0% 6% 6% 2% 2%

Fierce 2% 2% 0% 0% 6% 6% 2% 2%

G113598 Page 15 Dec. 31 2022 Round 3

Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 6.8 6.8 18,000 19-Dec-22 A, E A, E, AP Archer 9.5 9.5 21,000 23-Jan-22 A A, AP Ariana - - - 25-Jan-24 - -

Baldwin Baker 7.0 7.0 21,000 27-Aug-20 A A, E, AP Bob 5.4 5.3 19,000 20-Sep-21 A, E -

Chester Cake 8.0 8.0 19,000 16-Mar-22 A, E, AP A, E, AP Candy 6.7 6.7 18,000 14-May-22 E, AP A, E, AP

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 9.4 9.4 22,000 12-Sep-22 A A

Enter - - - 30-May-23 - - Ferris Fast 6.4 6.4 18,500 06-Feb-21 A, AP A, AP

Fierce 6.5 6.5 14,000 01-Aug-22 - A, AP