capsim report

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Summary Report The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market share breakdowns.

Financials ($000) Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. Sales $107,747 $17,023 $76,655 $51,555 $60,582 $84,319 $66,314 EBIT $11,923 ($2,668) $11,299 $9,325 $16,874 $8,791 $9,257 Profits $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785 $4,081 Cumulative Profit $6,894 $15 $8,043 $7,711 $12,362 $6,649 $6,946 SG&A: Sales 13.0% 31.6% 16.3% 10.5% 15.0% 12.1% 16.4% Contribution Margin 27.6% 30.0% 35.6% 33.2% 47.0% 26.5% 33.3% Emergency Loan $0 $0 $0 $0 $0 $0 $0

Ratios Andrews Baldwin Chester Digby Erie Ferris Industry

Avg. ROA 6.5% -8.6% 9.6% 11.3% 20.8% 7.0% 7.8% ROE 12.7% -14.8% 15.8% 18.0% 36.3% 14.3% 13.7% ROS 3.7% -16.7% 6.8% 9.4% 15.7% 4.5% 3.9% Asset Turnover 1.73 0.51 1.42 1.20 1.33 1.57 1.29 Leverage 1.96 1.73 1.65 1.59 1.74 2.03 1.78

Market Share

Market Share Andrews Baldwin Chester Digby Erie Ferris Americas 21.4% 5.6% 18.5% 17.0% 15.5% 22.0% Europe 77.6% 0% 22.4% 0% 0% 0% Asia Pacific 0% 0% 16.1% 0% 0% 83.9% Total 28.5% 4.4% 18.9% 13.2% 12.0% 23.1%

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Market Report The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good insight into how a company is managing its growth and what the relative strength and size of each company is.

Stock Market Summary

Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E Andrews $21.14 $5.81 2,399,964 $51 $13.24 $1.68 $0.00 0% 12.59 Baldwin $8.20 ($7.13) 2,000,000 $16 $9.61 ($1.42) $0.00 0% -5.75 Chester $23.19 $7.86 2,391,418 $55 $13.73 $2.17 $0.10 0% 10.71 Digby $23.59 $8.26 2,000,000 $47 $13.46 $2.42 $0.00 0% 9.73 Erie $32.89 $17.56 2,000,000 $66 $13.10 $4.75 $2.68 8% 6.93 Ferris $21.28 $5.95 2,054,534 $44 $12.89 $1.84 $0.00 0% 11.55

Stock Price

Bond Market Summary

Company Series Face Yield Close S&P Andrews 11.0S2021 2,200,000 11.1% 99.37 CCC

12.5S2023 4,400,000 12.3% 101.90 CCC 14.0S2025 6,600,000 12.9% 108.40 CCC 10.4S2030 6,000,000 11.2% 92.56 CCC

Baldwin 11.0S2021 2,200,000 11.0% 100.10 BB 12.5S2023 4,400,000 12.0% 103.90 BB 14.0S2025 6,600,000 12.6% 111.50 BB

Chester 11.0S2021 2,200,000 11.0% 100.40 BB 12.5S2023 4,400,000 11.9% 104.70 BB 14.0S2025 6,600,000 12.4% 112.70 BB 10.4S2030 4,000,000 10.5% 98.80 BB

Digby 11.0S2021 2,200,000 10.9% 100.50 BBB 12.5S2023 4,400,000 11.9% 105.20 BBB 14.0S2025 6,600,000 12.3% 113.50 BBB

Erie 12.5S2023 3,313,154 12.0% 103.90 BB 14.0S2025 6,600,000 12.6% 111.50 BB

Ferris 11.0S2021 2,200,000 11.1% 99.20 CCC 12.5S2023 4,400,000 12.3% 101.40 CCC 14.0S2025 6,600,000 13.0% 107.60 CCC 10.4S2030 2,218,641 11.4% 91.49 CCC

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Financial Summary Financial statements provide insight into the company's activities for the year from the financial perspective, presented according to accounting rules.

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash Flows From Operating Activities Net Income (Loss) $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785 Adjustment For Non Cash Items Depreciation $3,206 $2,400 $2,933 $2,400 $2,400 $3,200 Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $95 $0 Changes in current assets and liabilities Accounts Payable $4,538 ($1,936) $1,265 ($85) ($277) $2,181 Inventory $1,681 $1,681 $15 $1,681 $1,681 $1,681 Accounts Receivable ($2,068) $2,437 ($364) ($402) ($1,144) ($3,095) Net Cash From Operations $11,386 $1,732 $9,028 $8,441 $12,252 $7,753 Cash Flows From Investing Activities Plant Improvements (Net) ($12,096) $0 ($8,000) $0 $0 ($12,000) Cash Flows From Financing Activities Dividends Paid $0 $0 ($239) $0 ($5,369) $0 Sales of Common Stock $6,131 $0 $6,000 $0 $0 $836 Purchase of Common Stock $0 $0 $0 $0 $0 $0 Cash from Long Term Debt Issued $6,000 $0 $4,000 $0 $0 $2,219 Early Retirement of Long Term Debt $0 $0 $0 $0 ($3,381) $0 Retirement of Current Debt $0 $0 $0 $0 $0 $0 Cash From Current Debt Borrowing $4,000 $0 $0 $0 $6,963 $6,963 Cash From Emergency Loan $0 $0 $0 $0 $0 $0 Net Cash From Financing Activities $16,131 $0 $9,761 $0 ($1,787) $10,018 Effect of Exchange Rate ($448) $0 ($177) $0 $0 ($206) Net Change In Cash Position $14,973 $1,732 $10,612 $8,441 $10,464 $5,565

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $23,498 $10,257 $19,137 $16,966 $18,989 $14,090 Accounts Receivable $5,904 $1,399 $4,200 $4,237 $4,979 $6,930 Inventory $0 $0 $1,666 $0 $0 $0 Total Current Assets $29,402 $11,656 $25,003 $21,204 $23,969 $21,020 Plant and Equipment $48,096 $36,000 $44,000 $36,000 $36,000 $48,000 Accumulated Depreciation ($15,206) ($14,400) ($14,933) ($14,400) ($14,400) ($15,200) Total Fixed Assets $32,890 $21,600 $29,067 $21,600 $21,600 $32,800 Total Assets $62,291 $33,256 $54,070 $42,804 $45,569 $53,820 Account Payable $7,315 $841 $4,043 $2,692 $2,500 $4,959 Current Debt $4,000 $0 $0 $0 $6,963 $6,963 Long Term Debt $19,200 $13,200 $17,200 $13,200 $9,913 $15,419 Total Liabilities $30,515 $14,041 $21,243 $15,892 $19,377 $27,341 Common Stock $11,939 $5,808 $11,808 $5,808 $5,808 $6,644 Retained Earnings $19,837 $13,407 $21,019 $21,103 $20,384 $19,835 Total Equity $31,776 $19,215 $32,827 $26,911 $26,192 $26,479 Total Liabilities Owners Equity $62,291 $33,256 $54,070 $42,804 $45,569 $53,820

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $107,747 $17,023 $76,655 $51,555 $60,582 $84,319 Variable Costs(Labor,Material,Carry,Shipping) $77,965 $11,917 $49,399 $34,438 $32,097 $62,013 Depreciation $3,206 $2,400 $2,933 $2,400 $2,400 $3,200 SG&A (R&D/Promo/Sales/Admin) $14,046 $5,374 $12,524 $5,392 $9,066 $10,162 Other (Fees/Writeoffs) $607 $0 $500 $0 $145 $153 EBIT $11,923 ($2,668) $11,299 $9,325 $16,874 $8,791 Interest (Short Term / Long Term) $2,700 $1,716 $2,132 $1,716 $1,965 $2,573 Taxes $5,111 ($1,534) $3,859 $2,663 $5,218 $2,332 Profit Sharing $82 $0 $129 $99 $194 $101 Net Profit $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785

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Regional Income Statement

The Regional Income Statements outline the previous year's earnings across each of the three regions. They reflect the companies' performances in terms of revenues and expenses for the previous 12 months.

Americas Andrews Baldwin Chester Digby Erie Ferris

Sales $62,908,581 $17,023,286 $59,002,172 $51,555,128 $60,581,784 $63,694,417 Variable Costs $43,067,740 $11,917,000 $36,016,607 $34,438,469 $32,096,719 $43,512,825 Depreciation $3,206,400 $2,400,000 $2,933,333 $2,400,000 $2,400,000 $3,200,000 SG&A: Sales $8,586,434 $5,373,929 $7,475,330 $5,391,655 $9,065,908 $6,481,919 Other $606,550 $0 $500,000 $0 $145,233 $152,729 EBIT $7,441,458 ($2,667,644) $12,076,901 $9,325,004 $16,873,924 $10,346,944 Interest $2,700,000 $1,716,000 $2,132,000 $1,716,000 $1,964,857 $2,573,452 Taxes $1,659,510 ($1,534,275) $3,480,716 $2,663,151 $5,218,173 $2,720,723 Profit Sharing $61,639 $0 $129,284 $98,917 $193,818 $101,055 Net Profit $3,020,309 ($2,849,369) $6,334,902 $4,846,935 $9,497,075 $4,951,715

Europe Andrews Baldwin Chester Digby Erie Ferris

Sales $44,838,750 $0 $13,633,008 $0 $0 $0 Variable Costs $34,897,462 $0 $10,057,675 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $5,459,945 $0 $4,157,746 $0 $0 $0 Other $0 $0 $0 $0 $0 $0 EBIT $4,481,343 $0 ($582,413) $0 $0 $0 Interest $0 $0 $0 $0 $0 $0 Taxes $3,451,773 $0 $427,113 $0 $0 $0 Profit Sharing $20,591 $0 $0 $0 $0 $0 Net Profit $1,008,978 $0 ($1,009,526) $0 $0 $0

Asia Pacific Andrews Baldwin Chester Digby Erie Ferris

Sales $0 $0 $4,019,602 $0 $0 $20,625,000 Variable Costs $0 $0 $3,324,868 $0 $0 $18,500,292 Depreciation $0 $0 $0 $0 $0 $0 SG&A: Sales $0 $0 $890,452 $0 $0 $3,680,433 Other $0 $0 $0 $0 $0 $0 EBIT $0 $0 ($195,718) $0 $0 ($1,555,724) Interest $0 $0 $0 $0 $0 $0 Taxes $0 $0 ($48,930) $0 $0 ($388,931) Profit Sharing $0 $0 $0 $0 $0 $0 Net Profit $0 $0 ($146,789) $0 $0 ($1,166,793)

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Production Analysis

The Production Analysis page has key data concerning the capacity and automation levels of competitors' plants, plus a range of other critical information for competitive analysis.

Plant Details Andrews Baldwin Chester Digby Erie Ferris

Capacity 2,320 2,000 2,000 2,000 2,000 2,000 Automation 3.6 3.0 4.0 3.0 3.0 4.5

Name Units Sold Production Outsource Inventory Americas

Inventory Europe

Inventory Asia-Pacific

Average Price

Average Material Costs

Average Labor Costs

Average Shipping

Able 3592 2282 1230 0 0 0 $30.00 $11.73 $8.73 $1.25 Archer 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Baker 549 470 0 0 0 0 $31.00 $12.79 $8.91 $0.00 Bob 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Cake 2391 1979 417 84 0 0 $30.69 $11.74 $8.15 $0.69 Candy 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00 Daze 1663 1584 0 0 0 0 $31.00 $11.76 $8.95 $0.00 Eat 1515 1435 0 0 0 0 $40.00 $12.24 $8.95 $0.00 Fast 2909 1980 850 0 0 0 $28.50 $12.72 $7.95 $0.64

Fierce 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Budget

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Fast 1,556 $29.50 12 6.4 6.4 21,000 4.1 Yes $12.72 $7.43 31.69% Able 1,491 $30.00 12 6.4 6.4 21,000 4.1 No $11.75 $8.79 31.54% Cake 1,206 $32.50 8 6.4 6.4 21,000 4.1 No $11.75 $7.98 38.96% Daze 1,161 $31.00 10 6.4 6.4 21,000 4.1 No $11.76 $8.95 33.20% Eat 444 $40.00 1 7.4 7.4 22,000 1.1 Yes $12.24 $8.95 47.02%

Baker 330 $31.00 9 7.0 7.0 21,000 2.2 Yes $12.79 $8.91 30.00% Europe Able 1,088 €28.50 11 6.4 6.4 21,000 4.1 No $11.71 $8.64 22.17%

Cake 305 €30.00 9 6.4 6.4 21,000 4.1 No $11.71 $8.59 26.23% Asia Pacific Fast 535 S$34.38 5 6.4 6.4 21,000 4.1 Yes $12.72 $9.45 10.30%

Cake 101 S$35.00 3 6.4 6.4 21,000 4.1 No $11.71 $8.95 17.28%

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Product Analysis

Allows you to identify the relative strength of your products compared with the competition - where they are superior and where they need improvement.

Top Products In Performance

Region Name Units Sold Price Customer

Satisfaction Accy Speed Service

Life Age Region Kit Material Costs

Labor Costs

Contrib. Margin

Americas Eat 1,071 $40.00 44 7.4 7.4 22,000 1.1 Yes $12.24 $8.95 47.02% Cake 609 $32.50 7 6.4 6.4 21,000 4.1 No $11.75 $7.98 38.96% Able 606 $30.00 8 6.4 6.4 21,000 4.1 No $11.75 $8.79 31.54% Fast 603 $29.50 8 6.4 6.4 21,000 4.1 Yes $12.72 $7.43 31.69% Daze 502 $31.00 8 6.4 6.4 21,000 4.1 No $11.76 $8.95 33.20% Baker 219 $31.00 17 7.0 7.0 21,000 2.2 Yes $12.79 $8.91 30.00%

Europe Able 407 €28.50 5 6.4 6.4 21,000 4.1 No $11.71 $8.64 22.17% Cake 127 €30.00 5 6.4 6.4 21,000 4.1 No $11.71 $8.59 26.23%

Asia Pacific Fast 215 S$34.38 5 6.4 6.4 21,000 4.1 Yes $12.72 $9.45 10.30% Cake 43 S$35.00 4 6.4 6.4 21,000 4.1 No $11.71 $8.95 17.28%

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Budget

Seg %: Region 63% Growth Rate 6.0% Seg %: Industry 47% FX Rate $1.00 Total Demand 6,188 Total Sales(Seg) 6,188 Unmet Demand 0

Buying Criteria Expectations Importance Local Price $14.50-$34.50 55% Age 3.0 19% Positioning (Speed 5.3, Accuracy 5.3) 17% Service Life 14,000-20,000 9%

Top Products In Americas Name Fast Able Cake Daze Eat Baker - -

Sales Actual Sales 1,556 1,491 1,206 1,161 444 330 - - Ptnl. Sales 1,385 1,403 939 1,187 354 920 - - Stock Out Yes Yes No Yes Yes Yes - -

Market Share 25.2% 24.1% 19.5% 18.8% 7.2% 5.3% - - Local Price $29.50 $30.00 $32.50 $31.00 $40.00 $31.00 - - Satisfaction 12 12 8 10 1 9 - -

Marketing Prod Promo $1,000 $1,500 $1,000 $1,000 $2,500 $750 - - Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $750 - -

Awareness 58% 69% 58% 58% 82% 50% - - Prod Sales $1,000 $2,000 $1,500 $1,500 $2,500 $500 - - Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $500 - -

Accessibility 37% 47% 42% 42% 34% 29% - - Specs Speed 6.4 6.4 6.4 6.4 7.4 7.0 - -

Accuracy 6.4 6.4 6.4 6.4 7.4 7.0 - - Service Life 21,000 21,000 21,000 21,000 22,000 21,000 - -

Revision Date Jun-20 Feb-21 Sep-21 Nov-16 Dec-20 Aug-20 - - Age Dec. 31 4.1 4.1 4.1 4.1 1.1 2.2 - - Region Kit Yes No No No Yes Yes - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Americas - Performance

Seg %: Region 37% Growth Rate 13.0% Seg %: Industry 26% FX Rate $1.00 Total Demand 3,610 Total Sales(Seg) 3,610 Unmet Demand 0

Buying Criteria Expectations Importance Positioning (Speed 8.1, Accuracy 8.1) 39% Age 0.0 32% Service Life 17,000-23,000 19% Local Price $24.50-$44.50 10%

Top Products In Americas Name Eat Cake Able Fast Daze Baker - -

Sales Actual Sales 1,071 609 606 603 502 219 - - Ptnl. Sales 897 468 557 524 514 650 - - Stock Out Yes No Yes Yes Yes Yes - -

Market Share 29.7% 16.9% 16.8% 16.7% 13.9% 6.1% - - Local Price $40.00 $32.50 $30.00 $29.50 $31.00 $31.00 - - Satisfaction 44 7 8 8 8 17 - -

Marketing Prod Promo $2,500 $1,000 $1,500 $1,000 $1,000 $750 - - Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $750 - -

Awareness 82% 58% 69% 58% 58% 50% - - Prod Sales $2,500 $1,500 $2,000 $1,000 $1,500 $500 - - Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $500 - -

Accessibility 53% 43% 48% 38% 43% 30% - - Specs Speed 7.4 6.4 6.4 6.4 6.4 7.0 - -

Accuracy 7.4 6.4 6.4 6.4 6.4 7.0 - - Service Life 22,000 21,000 21,000 21,000 21,000 21,000 - -

Revision Date Dec-20 Sep-21 Feb-21 Jun-20 Nov-16 Aug-20 - - Age Dec. 31 1.1 4.1 4.1 4.1 4.1 2.2 - - Region Kit Yes No No Yes No Yes - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Budget

Seg %: Region 72% Growth Rate 18.0% Seg %: Industry 16% FX Rate $0.95 Total Demand 2,353 Total Sales(Seg) 1,393 Unmet Demand 960

Buying Criteria Expectations Importance Local Price €14.50-€34.50 50% Positioning (Speed 5.3, Accuracy 5.3) 21% Age 3.0 15% Service Life 14,000-20,000 14%

Top Products In Europe Name Able Cake - - - - - -

Sales Actual Sales 1,088 305 - - - - - - Ptnl. Sales 1,282 1,070 - - - - - - Stock Out Yes Yes - - - - - -

Market Share 78.1% 21.9% - - - - - - Local Price €28.50 €30.00 - - - - - - Satisfaction 11 9 - - - - - -

Marketing Prod Promo $1,400 $1,500 - - - - - - Investments Reg Promo $1,000 $500 - - - - - -

Awareness 55% 53% - - - - - - Prod Sales $1,600 $1,500 - - - - - - Reg Sales $1,000 $500 - - - - - -

Accessibility 14% 11% - - - - - - Specs Speed 6.4 6.4 - - - - - -

Accuracy 6.4 6.4 - - - - - - Service Life 21,000 21,000 - - - - - -

Revision Date Feb-21 Sep-21 - - - - - - Age Dec. 31 4.1 4.1 - - - - - - Region Kit No No - - - - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Europe - Performance

Seg %: Region 28% Growth Rate 31.0% Seg %: Industry 6% FX Rate $0.95 Total Demand 913 Total Sales(Seg) 534 Unmet Demand 379

Buying Criteria Expectations Importance Positioning (Speed 8.1, Accuracy 8.1) 43% Age 0.0 33% Service Life 17,000-23,000 16% Local Price €24.50-€44.50 8%

Top Products In Europe Name Able Cake - - - - - -

Sales Actual Sales 407 127 - - - - - - Ptnl. Sales 474 439 - - - - - - Stock Out Yes Yes - - - - - -

Market Share 76.2% 23.8% - - - - - - Local Price €28.50 €30.00 - - - - - - Satisfaction 5 5 - - - - - -

Marketing Prod Promo $1,400 $1,500 - - - - - - Investments Reg Promo $1,000 $500 - - - - - -

Awareness 55% 53% - - - - - - Prod Sales $1,600 $1,500 - - - - - - Reg Sales $1,000 $500 - - - - - -

Accessibility 14% 11% - - - - - - Specs Speed 6.4 6.4 - - - - - -

Accuracy 6.4 6.4 - - - - - - Service Life 21,000 21,000 - - - - - -

Revision Date Feb-21 Sep-21 - - - - - - Age Dec. 31 4.1 4.1 - - - - - - Region Kit No No - - - - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Budget

Seg %: Region 71% Growth Rate 43.0% Seg %: Industry 4% FX Rate $1.25 Total Demand 790 Total Sales(Seg) 635 Unmet Demand 155

Buying Criteria Expectations Importance Local Price S$14.50-S$34.50 60% Positioning (Speed 5.3, Accuracy 5.3) 14% Service Life 14,000-20,000 14% Age 3.0 12%

Top Products In Asia Pacific Name Fast Cake - - - - - -

Sales Actual Sales 535 101 - - - - - - Ptnl. Sales 481 309 - - - - - - Stock Out Yes Yes - - - - - -

Market Share 84.2% 15.8% - - - - - - Local Price S$34.38 S$35.00 - - - - - - Satisfaction 5 3 - - - - - -

Marketing Prod Promo $1,000 $300 - - - - - - Investments Reg Promo $500 $0 - - - - - -

Awareness 42% 26% - - - - - - Prod Sales $1,500 $500 - - - - - - Reg Sales $500 $0 - - - - - -

Accessibility 11% 1% - - - - - - Specs Speed 6.4 6.4 - - - - - -

Accuracy 6.4 6.4 - - - - - - Service Life 21,000 21,000 - - - - - -

Revision Date Jun-20 Sep-21 - - - - - - Age Dec. 31 4.1 4.1 - - - - - - Region Kit Yes No - - - - - -

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Marketing Analysis The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your sales and marketing performance compared with your competitors.

Asia Pacific - Performance

Seg %: Region 29% Growth Rate 49.0% Seg %: Industry 2% FX Rate $1.25 Total Demand 322 Total Sales(Seg) 258 Unmet Demand 64

Buying Criteria Expectations Importance Positioning (Speed 8.1, Accuracy 8.1) 41% Age 0.0 28% Service Life 17,000-23,000 20% Local Price S$24.50-S$44.50 11%

Top Products In Asia Pacific Name Fast Cake - - - - - -

Sales Actual Sales 215 43 - - - - - - Ptnl. Sales 192 130 - - - - - - Stock Out Yes Yes - - - - - -

Market Share 83.4% 16.6% - - - - - - Local Price S$34.38 S$35.00 - - - - - - Satisfaction 5 4 - - - - - -

Marketing Prod Promo $1,000 $300 - - - - - - Investments Reg Promo $500 $0 - - - - - -

Awareness 42% 26% - - - - - - Prod Sales $1,500 $500 - - - - - - Reg Sales $500 $0 - - - - - -

Accessibility 11% 1% - - - - - - Specs Speed 6.4 6.4 - - - - - -

Accuracy 6.4 6.4 - - - - - - Service Life 21,000 21,000 - - - - - -

Revision Date Jun-20 Sep-21 - - - - - - Age Dec. 31 4.1 4.1 - - - - - - Region Kit Yes No - - - - - -

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Market Share Report

The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.

Americas Europe Asia Pacific Total Budget Actual Potential Actual Potential Actual Potential Actual Potential Able 24% 23% 78% 55% 0% 0% 31% 29%

Baker 5% 15% 0% 0% 0% 0% 4% 10% Cake 19% 15% 22% 45% 16% 39% 20% 25% Daze 19% 19% 0% 0% 0% 0% 14% 13% Eat 7% 6% 0% 0% 0% 0% 5% 4% Fast 25% 22% 0% 0% 84% 61% 25% 20%

Performance Actual Potential Actual Potential Actual Potential Actual Potential Able 17% 15% 76% 52% 0% 0% 23% 21%

Baker 6% 18% 0% 0% 0% 0% 5% 13% Cake 17% 13% 24% 48% 17% 40% 18% 21% Daze 14% 14% 0% 0% 0% 0% 11% 11% Eat 30% 25% 0% 0% 0% 0% 24% 19% Fast 17% 15% 0% 0% 83% 60% 19% 15%

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Perceptual Map Summary

The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current products (with specs). The table below shows when new products will enter the market, but not where.

Perceptual Map

Team Product Name Speed Accy Service Life Revised Region Kit Sold In

Andrews Able 6.4 6.4 21,000 18-Feb-21 - A, E Archer - - - 23-Jan-22 - -

Baldwin Baker 7.0 7.0 21,000 27-Aug-20 A A Bob - - - 20-Sep-21 - -

Chester Cake 6.4 6.4 21,000 07-Sep-21 - A, E, AP Candy - - - 12-Aug-21 - -

Digby Daze 6.4 6.4 21,000 20-Nov-16 - A Erie Eat 7.4 7.4 22,000 15-Dec-20 A A

Ferris Fast 6.4 6.4 21,000 29-Jun-20 A, AP A, AP Fierce - - - 29-Jan-21 - -