Uint 3/4/5
GB519: Measurement and Decision Making | Unit 3
Assignment: Case Study Part 1 This is Part 1 of the case study project and is due in Unit 3. (Part 2 will be completed in Unit 4, and Part 3 will
be completed in Unit 5.)
Important Note: Do not delay — Read all instructions and start work on your project immediately during Unit
1. The Unit 4 Case Project Paper cannot be submitted later than the end of Unit 5. A 1-week (10%) late
penalty will be assessed for papers submitted late.
Your project organization must be selected from the approved case company list located at the end of this
document.
1. Only the title page, abstract, properly APA-formatted headings and subheadings for the final analysis
paper and preliminary reference list are due in Unit 3.
2. The full case study will be due in Unit 4.
3. A PowerPoint presentation for the case will be due in Unit 5.
4. The case project is developed over three units: 3, 4, and 5. The case project should be considered a
single assignment, not three separate assignments. Therefore, do not overemphasize the score on any
single component of the case. Rather, take a broader and more accurate view of the case project as a
single unified assignment worth a total of 200 points. The case project point distribution is as follows:
Part I (Due Unit 3) -The initial formatting/outline = 25 Points
Part II (Due Unit 4) - The full paper (analysis) = 100 Points
Part III (Due Unit 5) - The case PowerPoint presentation = 75 Points
Total Case Assignment Points = 200 Points
5. The textbook, assignment instructions, classroom/course assignment instructions, etc. use several terms
interchangeably. The following terms can be understood as referring to your project or individual elements
of the project: case project, project, case or case paper. If you have any questions about any of the
terminology, please do not hesitate to ask in the Virtual Office.
6. Much of the case project will be an exercise in developing your skill at following instructions. Therefore, be
sure to read all assignment instructions (for all Units — 3, 4, and 5) very carefully before starting
the writing process.
Gentle Reminder: If you do not understand plagiarism and how to avoid violating the rules of academic
integrity, please review the tutorial in the classroom titled “Plagiarism.” It can be found under the Academic
Tools tab. All written papers (and many of the Discussion Board posts) will be submitted to Turnitin to
determine originality of content.
GB519: Measurement and Decision Making | Unit 3
Unit 3 Case Part 1 Assignment Specifics:
Part 1 of the case, due in Unit 3, includes creating the title page, abstract, Level 1 APA headings and Level 2
APA subheadings, and preliminary reference list for a formal analysis paper. However, you must preview the
Units 4 and 5 assignment instructions also to fully understand the requirements for the Unit 3 Case
Assignment.
The order of presentation must follow the grading rubric order.
Be thorough! Short answers do not provide the necessary analysis or critical thinking. Be sure to complete all
required rubric sections for all parts.
Important Notes:
1. Your Unit 3 Assignment should only include sufficient page length to include: title page, abstract, full
paper headings and subheadings (which will be used for the full analysis in Unit 4) and a preliminary
reference list.
2. Use the APA template provided in the classroom Course Resources as the foundation for constructing
your Unit 3 Assignment, but do not submit your assignment with any of the original APA template content
remaining in your assignment Word® document.
3. A properly formatted title page with running head and abstract is required.
4. Do not include a table of contents.
5. Do not repeat or copy the assignment question narratives. You may use abbreviated versions of the
questions as headings and subheadings. Anything that artificially increases the length of the paper but
does not add value to the analysis will result in a reduced score.
6. For more specific information and guidance, please access the following resources available in the writing
resources located within the Academic Success Center area in the left navigation pane:
a. “How to Write an Abstract”
b. “How to Get Help with Your Writing”
c. “APA Headers and Title Page Tutorial”
d. “Using Headings and Subheadings in APA”
e. “APA Reference Page”
f. “Formal Versus Informal Writing”
g. “Using Sources”
After you have completed the Unit 3 Case Paper title page, abstract, outline, and preliminary reference list,
upload your Word document to the Unit 3 Assignment Dropbox before 11:59 p.m. (ET) on Tuesday of Unit 3.
Your assignment filename must use this format: LastName_FirstName_Unit#_AssignmentName
For example: Smith_Joan_Unit3_CasePart1.
Assignments submitted late will be subject to the Late Policy described in the Syllabus.
GB519 Case Project: List of Manufacturing Companies for Analysis
1) Select a company that interests you from the 30 listed below.
GB519: Measurement and Decision Making | Unit 3
2) Go to Yahoo!® Finance and select the stock ticker symbol and gather information.
3) Go to the company’s corporate website and select the "Investor Relations" or "Financial Statement"
link.
4) Go to the Purdue Global Library and search for any articles about your company that may be available.
5) Conduct other web-based research about your company.
Co. # Co. Name Stock Symbol
Company Sector / Industry
1 ADTRAN, Inc. ADTN Technology — Communications Equipment
2 Art's Way Manufacturing ARTW Industrials — Farm & Construction Eqpt
3 ATRION Corp. ATRI Health Care — Medical Instruments & Supplies
4 AZZ Inc. AZZ Industrials — Diversified Industrials
5 Boston Beer Co. SAM Consumer — Beverages/Brewers
6 Calloway Golf ELY Consumer — Leisure
7 Corning (Pyrex) Cookware GLW Technology — Electronic
8 Future Fuel Corp. FF Basic Materials — Chemicals
9 Harley-Davidson HOG Consumer — Recreation Vehicles
10 HEICO Corp. HEI Industrials — Aerospace/Defense
11 II VI Inc. IIVI Technology — Scientific & Tech Instruments
12 IPG Photonics IPGP Technology — Semiconductors
13 iRobot Co. IRBT Technology — Consumer Electronics
14 La-Z-Boy LZB Consumer — Home Furnishings & Fixtures
15 LSB Industries LXU Basic Materials — Chemicals
16 National Beverage Corp. FIZZ Consumer — Beverages/Soft Drinks
17 Nautilus, Inc NLS Consumer Cyclical - Leisure
18 Performance Line Products PLPC Technology — Electronic Components
19 Quaker Chemical KWR Basic Materials — Specialty Chemicals
20 Raven Industries RAVN Industrials — Diversified Industrials
21 Scotts Miracle-Gro SMG Basic Materials — Agricultural Inputs
22 Semtech Corp. SMTC Technology — Semiconductors
23 Sirona Dental Systems SIRO Health Care — Medical Instruments & Supplies
24 Solar-Winds, Inc. SWI Technology — Software/Infrastructure
25 Sturm-Ruger RGR Industrials — Aerospace/Defense
26 Tootsie Roll Industries, Inc. TR Consumer — Confectioners
27 Thor Manufacturing THO Consumer — Recreation Vehicles
28 Synthorx Inc. THOR Health Care — Biotech
29 UFP Technologies UFPT Consumer — Packaging & Containers
30 Vera Bradley, Inc. VRA Consumer — Footwear & Accessories
GB519: Measurement and Decision Making | Unit 3
Submit your completed assignment to the Unit 3 Assignment Dropbox. Assignments are due Tuesday 11:59
p.m. ET of their assigned unit.
GB519: Case Study Part 1 Rubric
Note: For additional, specific information, please review any guidance and feedback presented in the margins and within the body of your returned Unit 3 Assignment document, above. Remember, all Unit 3 feedback must be incorporated fully into your Unit 4 Case Assignment paper.
Points Possible
Points Earned
Create the Case Title Page
Was the APA template used in accordance with the assignment instructions?
Yes = 2, No = 0.
2
Properly formatted running head with page numbers in upper right corner only.
Properly formatted title page body. Correct order of line content, and only the 3
required elements for the body of the title page are included.
2
Other considerations, as appropriate. For example, no graphics or color in title page. 1
Write an Abstract
Properly formatted abstract page.
• Proper length (150 to 250 words).
• Proper margins and paragraph format.
2
1
Is the abstract content appropriate in accordance with the Writing Center’s tutorial titled
“How to Write an Abstract?”
2
Other considerations, as appropriate. For example, no use of first- or second-person
perspective.
1
Heading and Subheading Outline
Are all Case Project elements represented in the outline as headings or subheadings?
Use the Unit 4 Case Assignment Instructions and Rubric as your guide for appropriate
headings and subheadings.
2
Are the headings and subheadings appropriately formatted in Level 1 and Level 2 APA
style?
2
Other considerations, as appropriate. 2
Preliminary Reference List
Heading centered and properly formatted. 1
Proper “Hanging Indent” paragraph format used. 1
GB519: Measurement and Decision Making | Unit 3
Note: The actual paragraph format must be changed to the “Hanging Indent” setting.
Do not simply use hard returns and tabs to imitate the settings.
Minimum of 4 or 5 appropriate initial references included. 2
Preliminary references formatted properly. 1
Preliminary references include all required reference list elements. 1
Preliminary references in alphabetical order. 1
Correct file name for the assignment and other considerations, as appropriate. 1
Content Subtotal 25
Late penalty deduction in accordance with Syllabus if necessary.
Total Points 25