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GB518_Unit_3_Assignment.docx

Case Study Part 1: Details and Rubric

Initial Notes:

1. Only the Title Page, Abstract, Headings and Subheadings for the final analysis paper and preliminary Reference List are due in Unit 3.

2. The Full Case Study will be due in Unit 4.

3. A PowerPoint Presentation for the Case will be due in Unit 5.

4. The Case Project is developed over 3 Units: 3, 4 & 5. The Case Project should be considered a single assignment, not 3 separate assignments. Therefore, do not overemphasize the score on any single component of the Case. Rather, take a broader and more accurate view, of the Case as a single, unified assignment worth a total of 175 points. The Case point distribution is as follows:

a. Part I (Due Unit 3) -The Initial formatting/outline =   25 Points

5. The Textbook, Continuing Problem Assignment Instructions, Classroom/course assignment instructions, etc. use several terms interchangeably. The following terms can be understood as referring to your Project or individual elements of the project: Case Project, Continuing Problem, Continuing Case, “CC”, “CCC.”

6. Much of the Case Project will be an exercise in developing your skill at following instructions. Therefore, be sure to read all assignment instructions (All Units – 3, 4 and 5) very carefully before starting the writing process.

VERY IMPORTANT INITIAL GENTLE REMINDER: If you do not understand Plagiarism and how to avoid violating the rules of Academic Integrity, please review the tutorial in the classroom title “Plagiarism”. It can be found under the “Academic Tools” tab. All written papers (and many of the Discussion Posts) will be submitted to Turnitin to determine originality of content. In particular, do NOT simply “cut and paste” ANY content from ANY source unless you intend to use the material as a properly formatted and attributed Direct Quote. If you do not understand the rules for proper attribution of unoriginal sources, please carefully review the information available in the Writing Center in the material related to “Using Sources.”

Unit 3 Case Part 1 Assignment Specifics:

Part 1 of the Continuing Case, due in Unit 3, includes creating the Title Page, Abstract and preliminary Reference List for a formal analysis paper. For the Case, you are to complete a series of “Continuing Problems” from your textbook.  Those Continuing Problems involve a series of business issues related to the “Cookie Creations” company progressive narratives in the textbook end-of-chapter resources.

This is the list of Continuing Problems you will complete:

Textbook’s “Continuing Problems:”

· CC  1 – page 37 In the physical text.

· CC  2 – page 83 in the physical text.

· CC  7 – Part 1, ONLY, page 366 in the physical text.

· CC  8 – Requirement (a), ONLY, page 415 in the physical text.

NOTE: Although not due in the Case Paper, Part 1 or 2, the following additional Continuing Problem will be included in the Unit 5 Case Part 3 PowerPoint Assignment:

· CC 11– Part 1, (a), ONLY, page 581 in the physical text.

· You should preview the Unit 4 & 5 Assignment Instructions.

Special Note: The full Continuing Problem Narratives may NOT be included in the physical textbook pages. The full CC narratives can be located at the Textbook Companion Website: www.wiley.com/college/kimmel

The order of presentation MUST follow the grading rubric order.

You should consider using the CC Problem elements or the grading rubric as a basic “Outline” (ie, Headings and Subheadings) for your paper. You may use the individual CC Problem parts to build your headings and subheadings. The rubric is provided at the end of this document.

Thinking ahead to Unit 4, Do NOT simply answer the components in each CC Problem. Be thorough! Short answers do not provide the necessary analysis for critical thinking. Be sure to complete all required sections for all CC problems.

IMPORTANT NOTES:

1. Your Unit 3 Assignment should ONLY include sufficient page length to include: Title Page, Abstract, Full Paper Headings and Subheadings (for the full analysis) and a preliminary Reference List.

2. Use the APA Template provided in the classroom as the basis for constructing your Unit 3 Assignment.

3. The physical Textbook only supplies a portion of the complete Narrative in some CC Problems. Therefore, you MUST use the additional resources available in WileyPLUS or the Textbook Student Companion Website.

Additional NOTES:

1. Use the APA Template here.

2. Part 2 is an Analysis; do NOT present an “Interview” format with “questions and answers”. Do not simply provide “short-answers,” use a more formal approach in the communication style. In case you do not understand the difference between formal and informal styles, please review the information provided by the Writing Center in their link related to “Formal versus Informal Writing.”

3. A properly formatted Title Page with Running head and abstract is required.

4. Do NOT include a table of contents.

5. Do NOT repeat or copy the assignment question narratives. You may use abbreviated versions of the questions as headings and sub-headings. Anything that artificially increases the length of the paper but does not add value to the analysis will result in a reduced score.

GB518  Unit 3 Assignment Grading Rubric

Category/Description

Points Possible

Points Earned

Instructor Additional Comments (If necessary)

Part 1) Create the Continuing Problem Case Title Page:

Properly formatted Running head with page numbers in upper right corner, only.

1

NOTE: Please review all guidance and feedback presented in the margins and within the paper.

Properly formatted Title Page body.

1

Are ONLY the 3 required elements for the Body of the Title Page included?

1

Other considerations, as appropriate. For example, no graphics or color in Title Page

1

Part 2) Write an Abstract

Properly formatted Abstract page.

i. Proper Length (150 to 250 words).

ii. Proper margins and paragraph format.

2

1

Is the Abstract Content appropriate?

2

Other considerations, as appropriate.

1

Part 3) Heading and Subheading Outline.

Are ALL CC Problem Narrative elements represented in the Outline as Headings or Subheadings?

1

Are the Headings and Subheadings appropriately formatted in Level One and Level Two APA style?

1

Other considerations, as appropriate.

1

Part 4) Preliminary Reference List:

Heading centered and properly formatted.

2

Proper “Hanging Indent” paragraph format used.

2

Minimum of Four or 5 References included.

2

Preliminary References formatted properly.

2

Preliminary References include all required reference list elements.

2

Preliminary References in alphabetical order.

1

Other considerations, as appropriate.

1

Content Subtotal

25

Deduct Late Penalty in accordance with Syllabus if necessary.

Total

25