GB512M2-2: Apply cultural literacy in professional environments.

Introduction:

To receive credit, you must complete the competency assessment. You may contact your professor if you have any questions.

This competency assessment (CA) assesses your level of performance on the specific Outcome(s) that are the focus of this module. The CA requires you to demonstrate your knowledge, understanding, and proficiency of the Outcome(s). Be sure to use the other activities in this module prior to attempting the CA. You may attempt the CA multiple times within the term. However, the CA must be completed successfully by the end of the term to earn credit. Refer to your Syllabus for additional information regarding the number of attempts permitted.

Be sure to review the Competency Assessment Rubric to understand the criteria on which you will be evaluated.

Instructors will provide feedback on the CA. If you expect to receive feedback, revise, and resubmit this CA near the end of the term, be sure to follow the guidelines and deadlines for submission in your Syllabus.

Please refer to your Syllabus for additional competency assessment requirements.

ASSESSMENT

This competency assessment assesses the following Outcome:

GB512M2-2: Apply cultural literacy in professional environments.

The Letter Package Assessment Scenario

Your assessment involves a combination of research and writing. You are the marketing director for Chalmers Controls based in your hometown and your company is considering overseas markets for the company’s language translation software. Your boss Ross Wooten has asked you to research potential overseas markets, research effective communication strategies in your proposed country, summarize your research and results in a memo to him, and finally draft a letter to a potential distributor in the country you have identified as a viable market.

You will choose a country that you believe will be a good overseas market for your company’s language translation software (you may choose any country that is of interest to you). Your international research begins with learning about the country, how business writing is conducted, and what expectations are for correspondence with a potential distributor in that country. Your sources must be no older than  three  years; anything older than that would lack credibility

Part 1: Memo Scenario:

Ross Wooten President of Chalmers Controls, has asked you to research overseas markets for the language translation software program the company produces. He wants you to choose a viable country for distributing the product, explain why it is a viable country, and research and present the best ways to communicate with business professionals in the country you selected. Finally, he wants you to draft a letter to a prospective distributor in that country for his review.

Wooten has asked you to present your research in an organized, focused memo to him. He has asked that you clearly outline the research you conducted, the sources you reviewed, the information you gathered, and the criteria needed to correspond effectively with the overseas market—what business writing etiquette is specific to the country you chose? How are those business writing expectations addressed in your draft letter?

Memo:

The memo to Wooten should be 350–500 words. The memo should include at least two viable references no older than three years using current APA format and citation style. For help with APA go to the Academic Tools area of the course and access the Academic Writer resources. Put your references on their own page following your memo to Wooten.

Checklist Part 1:

· Identify the country you selected for distribution of the software and why it is a viable market.

· Outline the research you conducted to identify the viable country and to learn how to communicate in writing to the potential distributor.

· Include the sources reviewed for your research in your memo to Wooten, both using in-text citations and on a references page following the memo (sources must be no older than three years).

· Include information you gathered using a combination of summary, paraphrase, and limited direct quote from your sources.

· Explain the criteria and cultural considerations used to draft the letter.

Part 2: Letter Scenario

Prepare a draft letter of introduction to send to a fictitious distributor within the country you researched introducing yourself, your company, your product, your interest in working with them, and why they should be interested in distributing your product. You will make up the name of the distributor, the company, the mailing address, and the contact person. Make certain your letter meets the cultural expectations of the country you selected based on your research. Research letter writing format expectations in your country of choice — business practices vary, so do your research!

Checklist Part 2:

In your draft letter to the prospective distributor:

· Introduce yourself, your company, and your product to meet the cultural expectations of the country distributor (see useful resources provided below).

· Explain your interest in working with that distributor.

· Explain why the distributor will be interested in distributing your product.

· Demonstrate the cultural expectations relevant to the country you chose.

· Your letter package submission (memo, references, and draft letter) will demonstrate your ability to research, summarize that research, document the research, and prepare additional documents based on information gathered and cultural literacy.

· Submit the letter package as a single Microsoft® Word® file , just as you would attach the file to your company president in business. Your letter package will include the memo to Wooten, your list of references cited in the memo using APA 7th edition format and citation style, and the requested draft of the letter.

· Check your punctuation, spelling, and grammar to make sure it is correct before submission to the Dropbox.

Minimum Submission Requirements

· Proper notification of any resubmission, repurposing, or reworking of prior work per the  Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource .

· You must address all checklist items.

· Your writing should be well ordered, logical, and unified, as well as original and insightful.

· Your submission must be written in Standard English and demonstrate exceptional content, organization, style, spelling, grammar, and mechanics.

If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.

Plagiarism

Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person's work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

For more information on plagiarism and the University’s Code of Student Conduct, refer to the current  University Catalog .

Competency Assessment Rubric