analysis 3
MaxZhou
GB1114-02ppt.pptxIBM INNOVATION STUDIO (MARKETING STRATEGY)
NAME
COURSE
DATE
Role of IBM innovation Studio in Marketing
Branding
IBM innovation studio influences brand positioning.
Brand auditing helps in identification of market niches.
Brand positioning can be escalated through social media spaces.
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CONT. Role of IBM Innovation Studio in Marketing
Establishment of company reputation.
Consistency on online spaces.
Creating social media posts and websites.
Involvement on other social media corporate functions.
3
CONT. Role of IBM Innovation Studio in Marketing
Promotion of sales through marketing.
The brand standing and reputation influence marketing
Brand awareness and sensitization is enhanced through social media.
Brand positioning and a good reputation to boost sales.
4
Prosperity in The Gen Z
IBM brands prosperity is due to interactive engagement with the Gen Z.
Targeting Gen Z helps the company understand preference.
Online advertisement is the most convenient.
Most Gen Z members interact on online spaces.
5
IMB customer engagement strategy
Customer engagement can be implemented through user experience surveys.
Online chatbots can be used to interview customer experience with product.
Customer inspiration will be achieved by the IBM innovation studio project.
This will be enhanced by sustainable customer relations.
6
References
Hairong, L. Y. U., Nan, J. I. A. N. G., Ruikun, X. U., & Rongchen, Z. H. O. U. (2021). Hotspots and Trend Analysis of Blockchain Applications in the Internet of Things. Frontiers of Data and Computing, 3(1), 34-47.
Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T., & Eng, T. Y. (2020). Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal.
