analysis 3

Slide one

A company's branding is influenced by several factors, including its appearance and quality of products. IBM innovation studio influences brand positioning by carrying out a three-step process: auditing its brand influence, mapping topics of influence, and building executive influence with content influencers. Auditing its brand influence will help IBM identify the existing gaps and compare its brand performance with the competitors'. Topics of impact will include the trending issues among data scientists, developers, and artificial intelligence (Hairong et al., 2021). The company could engage professionals and influence discussion on social media such as Twitter, Facebook, and Instagram.

Slide two

A good business reputation influences potential consumers to buy a company's products and services. A consistent social media presence and appearance on global companies' ranking websites will help build a good reputation. Also, creating social media posts and websites will help collect its consumer's reviews of its products. Ensuring quality and high-rated checks will help the company boost its reputation. Furthermore, the company could engage in various corporate social responsibilities revolving around its importance.

Slide three

The brand standing and reputation influence improved sales in the market. Therefore, to increase its sales, the company should ensure a reputable brand standing in the market. Also, the company could create business commercials that are appealing to the entire society. The commercials can be run over YouTube, Twitter, Instagram, and reputable broadcasting companies with global coverage. Furthermore, the company could offer incentives through services' purchase plans offers for various market segments: beginners, amateurs, and data experts.

Slide four

The target and any other potential market for IBM should be sensitized about the essence and improvements made as a form of product differentiation. As such, it is important that the target market (gen Z, understand the preferable brands of IBM and help them prioritize purchasing decisions. The prosperity of IBM brands and products in the competitive market are informed by interactive engagement with the Gen Z towards helping them make informed decisions about the products they need. IBM innovation studio will make the brand visible through adverting and marketing approaches to reach many clients. This will be implemented through creation of advertising ads that are embedded on social media pages and other online gathering options. Online advertisement is the most convenient and reliable brand marketing approach that can help reach out many customers within time bound constraints. The advertising approaches can be used to attract the young generation talents by providing offers and discounted prices of the available brands. Most young talents can be realized through social media platforms where advertisement will take the major product sensitization approach.

Slide five

IBM client engagement strategies scan be implemented through user experience digital spaces as seen through chatbots. This can as well be improved by direct client assignment through the use of quick response customer care services facilitated with the use of technologies. On another note, customer inspiration will be achieved by the IBM innovation studio project by building sustainable customer relationships through appropriate marketing. Further, healthy customer relationships will help turn the customers into product ambassadors. Therefore, customer base will be expanded on the basis of referrals from existing customers. This will also be instituted through customer peer interaction sessions as a means of assessing customer satisfaction and willingness to remain loyal to the product