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GaugeConstructionPowerpoint.pptxGauge Construction
Social Media and Marketing
The Mission
Our mission working with Gauge Construction is to help establish the marketing groundwork that will help them spread awareness of their new business.
We focused mainly on Social Media and marketing
Our goal?
To create a marketing packet that we could send to future and previous clients that introduced Gauge Construction and their specialties.
To create an outline and guidelines of social media and marketing that Gauge Construction can follow for optimal exposure.
We created a Marketing Packet that introduces Gauge Construction and their business.
It covers
Specialties
Awards and certifications
Contact information
The plan
Social Media Marketing
Target Audience
Commercial and Government Contracted Construction
Professional sites such as LinkedIn and Facebook
Contact via website and online profiles
Weekly updates about current or past projects
Before and after’s
Time lapse videos
Introduction videos
Informative step- by- step
Visual and Communicative posts.
Social Media
Username and password
1@Gaugeconst
Username and password
1@Gaugeconst
| Instagram Username and password [email protected] 1@Gaugeconst |
Social Media Content Calendar
The Social Media Content Calendar outlines our recommendations for posting to Social Media and how often.
We’ve broken it down by week, social media type, and which type of post to upload
For exposure our recommendation include
Initial exposure with the distribution of the marketing packet to past clients via email and/or mail
Weekly updates with current projects and overview of project information to show followers and potential clients what Gauge Construction can do.
Develop an online presence through social media via personal videos every other month so clients and followers can out a face to the company.
Our Recommendation
Social Media Setup
In case of a business account, the following procedures are followed
Download the Facebook App.
Sign up/ login with the business email address and phone number.
Complete the profile set up.
Create a business page and describe your business. A short description is needed for followers to easily get the business on Facebook.
Edit the business profile and make any necessary changes. Upload a profile photo, title of the business, logo and any other information that may be useful for the business and followers.
Invite individuals and other businesses to start following you.
Upload other photos to fill your gallery
Go to your timeline and click photo/video at the top of the page
Choose a photo from your computer or gallery and click open
Click post
You can manage your profile by clicking the bottom right button that will take you to your page.
Social Media set up guide
1. Go to the LinkedIn website
2. Enter First, Last name, Email and Password and click JOIN NOW.
3. Enter in Country (United States) and zip code, and click NEXT.
4. Enter whether or not you are a student, enter business information, click NEXT.
5. Answer following questions and click NEXT or click SKIP if you’d like to opt out.
6. To be continued…
1. Download the Instagram App. This app can be downloaded from Goo gle play store if
one is using an android phone or App store for IPHONE users.
2. Once the app has been successfully installed, tap it to open.
3. Since it is the first time set up, the user clicks sign up
4. One will then fill in the required information, which is the phone number and the email
address.
5. One will be asked to create a user name and a password. After confirming the password,
click done and the account will be created successfully.
In case of a business account, the following procedures are followed
1. Download the Instagram App.
2. Sign up with the business email address and phone number.
3. If the business has a Facebook page, connect Instagram to Facebook.
4. Complete the profile set up.
5. Create a business page and describe your business. A short description is n eeded for
followers to easily get the business on Instagram.
6. Edit the business profile and make any necessary changes. Upload a profile photo, title
of the business, logo and any other information that may be useful for the business and
followers.
7. Invite individuals and other businesses to start following you.
8. Upload other photos to fill your gallery
a. Press the (+) button on the bottom middle of the scre en
b. Select a photo form your photo library
c. Edit the photo if needed
d. Click post in the top right corner
You can view your profile by cli cking the bottom right button of the screen
