Need essay done

Gabriel Valdivieso Research Writing

Outline Assignment MAN4999

Amazon Management System, why is it so successful?

TOPIC OUTLINE

ABOUT:

Founder of Amazon: Jeff Bezos (American computer scientist and philanthropist)

Year of foundation: 5 July 1994

Headquarters: Seattle, Washington U.S.

CEO or President: Jeff Bezos

Products: Amazon Prime Videos, Audio streaming service for entertainment, e-commerce, cloud infrastructure, Amazon Appstore, Amazon Kindle, Amazon Prime, Prime Video, ComiXology

Total Number of Employees: 1,000,000 (July 2020)

Revenue of the company: US$ 280.5 billion by the year 2019

About: World’s largest online shopping retailer Company.

Journey: Started with selling books online and now slowly it has the widest range of products and services online.

Business Models: Amazon Retail, Amazon Web services and Amazon Market place

Amazon retail: Best Prices, unrivaled selection and convenience

Webservices provide the range of services such as computer related, database, content delivery, deployment, e commerce, messaging etc.

Market Place: It provides third party selling platform.

ABSTRACT:

Amazon is regarded as largest online retailer in the world, Amazon’s business model, like many other models, works on moving parts or things to the consumer, but there is where the similarities end. Amazon’s success in Managing the business is envy by many, but achievable by few. Prior management systems were mostly created for internal command and control of personnel, fixated on competition and short-term profits. The old system contained many bureaucratic, hierarchical layers that only slowed the decision making and were not created to focus at all on customers, or on innovation for customers. Then came the digital era; the era of the internet and computers and of pioneers such as Jeff Bezos, which revolutionized and disrupted the corporate leadership management system by creating a culture of ownership on all employees and management that totally avoids complacency and bureaucracy to creep in.

THESIS:

Amazon is the largest and most successful retailer in the western world because they built the best customer experience, that is a fact. This success is part due to Amazon’s 14 leadership principles which are build around a customer obsessed mentality, while correctly maintaining a work-life harmony to avoid exhaustion by employees and vendors alike. Plus, the transformational leadership style Jeff Bezos brought to the business and the continuing and never-ending customer-led, technology advance innovations are what makes Amazon company’s management system so effective.

PARAGRAPHS:

· Amazon’s 14 leadership principles

· Jeff Bezos transformational Leadership

· Technology innovation and never-ending advancements

CONCLUSION:

Every top public traded earning company of the Western World will always have to deal with the pressure of not only innovating and surpassing their methods and procedures to stay top leaders of their industry, but that they need to be earning profit for their investors and stock holders as well on a continuous basis. This level of pressure for any company is hard to maintain and usually the disadvantage goes to the employees or even to the customer itself since the company will focus on profit earnings instead of customer satisfaction and employee well-being. Amazon, on the other hand, has surpassed the expectations of every sector of the industry by not only showing great profit margins to their stock holders year after year, but also it has created a well-developed and healthy culture for their over 1 million employees to thrive upon and enjoy the ample opportunities given to them. This successful and exceptional management system has been accomplished by utilizing leadership principles created by an outstanding leader that is obsessed with top customer service, focus heavily on retention and development of great employees and it is constantly expending millions of dollars in technological advancements to improve their service capabilities and remain on top of the industry.

KEY WORDS: Amazon.com, amazon management system, Jeffrey Preston Bezos, customer obsession, higher standards, frugality, delivery results, online sales, FBA, products, inventory management, distributors, sellers, decision, products, leadership principles.

REFERENCE:

Annual report (2013) AMAZON.COM, INC. URL:http://www.sec.gov/Archives/edgar/data/1018724/000119312513028520/d445434d10k.htm

 Business, Matt McFarland, CNN.  "Amazon gets closer to drone delivery with FAA approval" . CNN. Retrieved September 4,2020.

Charan, R & Yang, J (2019) The Amazon Management System. Ideapress Publishing: Oakton VA: ISBN: 978-1-64687-004-2

FAVERNOVEL (2013 updated), “Amazon: The Hidden Empire” URL: https://www.fabernovel.com/work/amazon-com-the-hidden-empire/