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Running Head: BUSINESS PLAN

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BUSINESS PLAN

Business Plan

Business Plan

The business of selling imported fruits in the country may at some point prove difficult as it requires a lot of initial investment, for this reason, the management will require a sophisticated management plan to create surety on the intended goals. The business must also have a good financial plan that will ensure every coin invested into the business is properly utilized and well accounted for. The business will require a huge amount of capital to start therefore a good plan must be put in place with considerations of all the business aspects such as licensing and acquiring other permits for the business. Since the business will deal majorly in imports it is important that a serious background check is done and market prices compared.

Financial forecast

One of the most important goals of the business is to have a steady financial flow while profit maximization is the main objective. The business, therefore, has a forecast of profit-making right from the beginning of the business and this can be achieved through various strategies. The main strategy of the business is to reduce the money channel process so that the finances are only handled by a few people. This will encourage accountability and promote transparency in handling finances. The management team will consist of a financial manager that will have a deeper insight into financial management. The chain will also include a sophisticated financial program such that all records are kept safely in computers, the most suitable method will be the use of personal capital. This is an accounting system that allows the user to keep track of all financial accounts in one platform, such as bank records, mortgage, and investment accounts (Ragnedda,2018).

Operational plan

The operations plan includes the details of the daily activities that are to be carried out and how they are to be conducted in the business. An operations plan is key as it determines the success of the business or any shortcomings that may be faced by the business. The business management will be charged with the mandate of allocating different duties to associated parties as this will promote the speed of work and avoid conflicts in the course of work. The team will comprise sections that will also need managers to help run and monitor the rest of the employees thus division of labor and specialization will be very important to implement (Tian,2021).

Competitors

The business must be well aware of the market status so that it may compete favorably thus guaranteeing survival in the market. The main competitors of the business are already established fruit sellers such as Gebbers Farms and Borton and Sons, these two companies have had a good run in the market, therefore, are serious competitors in the market.

Customers and Marketing plan

The business looks at serving a very wide market. Fruits are very important for the healthy living of an individual therefore it is forecast that the majority of the public will provide a market for the business. Other than these the business intends to supply fruits to hospitals in the country and schools as in these places’ fruits are always in very high demand. Fruits provide the body with vitamins that boost the immune system of the body and produce energy in the body thus keeping the body and person healthy and vigil (Pal et al 2021).

The business will use a simple marketing strategy to reduce costs while reaching the largest market possible. The business will utilize radio stations in advertisement and television channels occasionally. Also, the business will use gifts when a customer buys goods and offer packaging services. Finally, posters will also be used to advertise the business and products thus ensuring a wider market.

References

Ragnedda, M. (2018). Conceptualizing digital capital. Telematics and Informatics, 35(8), 2366-2375.

Tian, L. (2021). Division of Labor and Productivity Advantage of Cities: Theory and Evidence from Brazil.

Pal, M., & Molnár, J. (2021). Growing Importance of Fruits and Vegetables in Human Health.