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Scenario Brief: FourFiftyOne Publishing

New York City is home to some of the largest English-language book-publishing companies in the world. These publishers seek to attract the best authors and publish books to achieve financial success. Under the direction of a managing editor, the publisher oversees everything from book editing, design, art direction, production management, distribution, and marketing and promotion.

Publishers have marketing staffs that send review copies of books to journalists, create promotional materials, promote books and author social media, and coordinate author book tours.

All of these facts are true. What follows is not, but is based on reality. These facts will be the basis for many of your writing projects this semester.

Our scenario assumes that Francis Faber, president of leading book publisher FourFiftyOne Publishing out of New York City, is publishing and promoting a ground-breaking novel by emerging author, Guy Montag. "Dumpster Fire," is a dystopian thriller that portrays a future in which people get their news from one primary network, Emoticon, where news is based purely on feelings and emotions.

“Dumpster Fire” will be released nationally on Dec. 12, 2017. In addition to extensive media promotion, a two-week book tour promoting the new novel is being planned to visit book stores and cafes in major cities across the U.S. The tour will conclude at Los Angeles’ famed, The Last Bookstore, with a special appearance by veteran actor Jay Sadbury, who will read the audiobook version of “The Dumpster Fire.”