Assignment 5 Week 10

Executive summary.

Fruit surprise is an enterprise which offers various products such as Smoothies customizable beverages and snacks, to their customers. The companies, offer multiple drinks and healthy smoothies, which are made according to the taste and the preferences of the customers. The possibilities of the flavors provided at Fruity Surprise are infinite. Apart from this, the company is dedicated to providing the smoothies in disposable cups which can be consumed on the go. The Company is located in the Bay Area specifically San Francisco which has a population of 805, 235 people according to the 2010 population census. (Nienhaus, 2001)

The company is poised to supplement the bottom line by providing the customers with an attractive, health-focused food which is in line with the current lifestyle of the people.

Compared to other smoothie companies, fruit surprise exceeds the customer's expectations, through a wide range of various drinks and smoothies that are made with quality ingredients and with competitive prices and with significant margin. The general populations from this piece of the city need a smoothie or bike shop that provides quick beverages as well as sound bites considering the blue and office nature of their occupations. The precise spot of the foundation is a focal area with a few recreational offices, for example, the Fair Lakes, the San Francisco lions club among others. It is enriched with colleges and schools just as workplaces. This implies individuals hoping to get a bite while in a hurry will be pulled in to the startup (Roberts, 2018).

The objective of the business.

There are various objectives which need to be met by fruit surprise juice to achieve its goals and missions. First and foremost is meeting a few short term goals to set the foundation for the future. Secondly is to advise the company all over the country to make it a household name. This will help to develop an excitement within the community for the Fruit Surprise. Inclusive of the menu items, services that they provide, opening dates of the company, thirdly the other objective is to have a big grand opening. The first week of the company should have customers at an average of 250 per day for the first two weeks of the month.

Additionally is to develop a strong base of customers who are dedicated and visit the shop often. The estimated count of the customer per day is at least 200 per day. The company will also focus on advertising its product to tap into more significant market share and in return draw new customers. Besides, the company will also focus on training new employees on skills on how to handle customers. Such training will be on how to serve the customers humbly and make a great customer experience.

On the second year, other objects of the company are to try and develop a new drink and smoothie menu. In attempting to build a customer base of more than 300, the company can accomplish this by continuing to advise to attract more and more customers

Mission statement.

My company's mission statement is "To energize the body and mind of the individuals through cheerfulness and happiness motivation by producing quality products that are exclusive in the market". The values of the company guide the actions and the behavior of the stakeholders of the company in the world. They include; integrity, passion, diversity, accountability, leadership, and collaboration. The company stakeholders are expected to be realistic in the daily operations of the company. Accountability value ensures that they are responsible for whatever decisions they make on behalf of the company. The value of passion is seen in their dedication to performing their duties and ensuring that the consumers receive quality products. Diversity is depicted by the comprehensive brands that the firm produces. The firm is aimed at doing its operations at their level best to ensure that the services and products produces are of high quality. The firm has the courage that is essential to carry out the future operations that are yet to come.

The mission statement and the values of the company steer the operations of the company. They outline how the company should conduct its marketing strategies. The integrity, passion and diversity values help the company to establish a strong marketing strategy that gains the company a competitive advantage and promotes its sales. The leadership value helps the company in advancing the company technology that is used in the manufacture and production of the brands of the company. The leadership, collaboration, and integrity values are very vital in spearheading the management of the company. The company's mission statement and value help the company in performing its social responsibility in the interactions with other organizations. The firm utilizes the set mission statement and the values to maximize its productions and to improve its products. The values guide the operations that the company is undertakings and helps the company in solving its issues. Fruity Surprise will try to improve the health and integrate healthy behaviors by creating flavored beverages composed of healthy ingredients including milk and vegetables. By creating a package full of nutrients, the firm opens an avenue to improving the health of the consumers as well as ensuring balanced and nourishing diets. Fruity Surprise is focused on sowing back to the community by supporting the local farms and farmers. The company presents an opportunity for partnership with the city and a product that is not only environmentally friendly but also healthy (Cardozo, 2018). We strive to achieve recognition across the region, capitalize on the interests of individuals and families as well as provide healthy options across a more comprehensive platform.

Market analysis

Target market.

The company target customers are all residents based in the bay are of Carlifonia.According to the population census conducted in 2010, the area has a population of more than 805,235. This means that most people living in this area either schooling or working in the modern era and they have not enough time to grab a bite at the middle of their work schedule. Besides, most towns which have affordable food cafeterias are located far away. There people and residents from these towns need a smoothie and snack food that provide not only soft drinks but also healthy snacks that they can be able to depend on. Besides, that, most of the people working in these areas are casual laborers, this means that this company will attract people at the go looking to catch up some snacks and on the go. Additionally, the income of the residents per year is at least $10,000. The per capita income in the region is $45478.

Demographics.

On references given above concerning the income and per capita income of the residents living around sans Francisco, it is evident that most people will be able to afford the smoothie and other snacks provided by the fruit surprise shop. Fruit Surprise will retail at $3 per cup. Secondly, all the smoothies provided will healthy and contains organic nutrients; this means that their product will attract many people regardless of their level of education. It has been observed that most students especially those in the colleges and secondary school will find this product affordable. Additionally, the product has no ethnic or racial bias; therefore, the company will be able to target the entire city. For the population, they are fascinated by how their cups will be customized according to their specifications. According to Cardozo,(2018), the move of customizing a cup for a customer’s makes he or she captivated this because each of the customers has their taste and preferences.

Customer motives.

Bay area is a small town with a majority of the population being students. They are very few areas in town where students can go and relax or escape the stress from college life. Therefore student will be motivated to come to Fruit Surprise to experience a hot way, relax and be entertained.

Additionally, the Fruit Surprise delicious snacks will be the craving for the average person with the region. There will be free wireless internet connection that is supplied at the shop. Students will be able to work on their assignments and other assignments as they treat themselves with a taste of paradise.

Customer needs.

The following are some of the needs of our customers that the company will be able to address.

• Quality products at a lower price

• Good environment to gather friends

• Late night services

• Faster and efficient services

• Convenient location near the work areas and near schools.

Competition

Presently, the contenders to Fruity Surprise in the Smoothie class incorporate that set up a prepared smoothie and juice organizations, for example, King Smoothies offering something like five flavors while the rest offer under five flavors. Anyway a few competitors, for instance, Pina Colada which offers lime and peach smoothies of the Pina Colada class. These organizations that rival Fruity Surprise don't have their items sitting int beneficiary stores; however, they delegate deals to retailers through bundles. In a similar setting, the smoothies offered by these organizations should be handled in their industrial facilities utilizing added substances, for example, sugar, cold water, coconut or milk, and cream. This further expands the expenses of their items instead of newly created smoothies.

What's more, these smoothies are not sold by creating organizations. This Is because they don't have direct contact with their buyers. Instead, they delegate deals to the retail shops. In this way, it Is the retailer's approach to either move using a loan or not. This additionally implies the contender smoothies can't be expended in a hurry. This is a result of all the indirect expenses related to the items, for example, cost per bundle. The retailers likewise center around utilizing reusable mugs to save money on fees. Considering the dull symbolism of these items, they are not as mainstream, and subsequently, individuals are not slanted to the smoothies. The adolescents don't buy in as much as they would within hurry items. Fruity Surprise contenders intrigue to the old who need to stay situated in bistros (Cardozo, 2018).

Potentials.

Bay area in sans Francisco has experienced an increase in growth since the establishment of many industries and schools within the region., the population has grown and is continuing to grow, for example. According to the census conducted by the Metropolitan Transp[rotation and commissions and the association of bay area, the population is expected to increase by 20% percent in the next ten years.

Satisfaction.

With the locality and structure of Fruit surprise, the management will be able to meet the needs and demand of the increase and expanding market. The Fruit surprise will create a conducive atmosphere which the customers will be able to appreciate and correlate with. This will help the business to stay on top of their competitors. The ability to adapt towards the growing market and also with the new and increasing competitors will able to add value to Fruit surprise.

Product strategy

The beginning concept of Fruit Surprise will b furthered after securing a financial loan through the bank to lease more rooms and also investing on various types of equipment such as freezers, smoothie equipment’s, selected examples of furniture and other machines. The Fruit surprise smoothies will be delicious made from fresh produce. The produce will be purchased at wholesales two weeks earlier from vendors and delivered daily or twice per week. This will ensure that the product will stay fresh. Beside that other snacks such as the yogurts and ice creams which supplements the smoothies will be purchased in bulk, and it will be stored in the freezers.

The company will run both organic and nonorganic menus to provide the customers with a variety of preferences. The organic produce will compose of traditional produces mixed with your yogurt whereas nonorganic will be yogurt and frozen ice-creams., The pricing will correlate with the menu. The non-organic product will more expensive therefore the prices will be much higher compared to the organic product.

The helpful part of the Fruit Surprise is that it has become the social hub for the residents and college students. The more it attracts many people means, the more successful the company is. The company also intends to create a good environment and a relaxing atmosphere. Other equipment’s such as the television hammock chairs will gravitate customers to the business. In turn, will increase the revenue of the company?

Operation strategy.

Fruit Surprise management has made plans to order, various types of equipment such as tables, chairs from Itcy.com. Since the business will order a lot of material, the company will be able to receive a considerable discount thus reducing the initial startup coast .the disposable cups will be personalized with the Fruit Surprise logo. Additionally, other products such as straws and Napkins will be purchased from Amazon. The products will be transported using the San Francisco fruit company. The company is known for fast delivery. During the grand openings, of the business, the management will fill the position of employees to reduce the substantial startup cost. After the company is on its feet, it will hire more employees. The starting age for the employee will be at least $5 an hour. The sole proprietors will be responsible for performing the training. The main aim of the exercise is to ensure that the employees have been acquitted with the necessary skills for the next three months during the operations.

Pricing strategy.

The fruit surprise pricing strategy is similar to that of our competitors in this geographic region. But the appearance of our product will be more and ambiance compared to other local competitors. Besides, the locality of the business will save the students and the residents extra tips to purchase drinks. Besides that, the company will host various parties to expose and make aware of the new customers that the product exists and is available for consumption. The parties will be accompanied by various promotion strategies, such as buy one smoothy and get the next smoothie free.

The main aim of this strategy is to make the Fruit Surprise a center for dates, hangouts, and family outings. The prices of the cups will be based on their sizes. The medium cup will cost $3 and the large bowl will be$4.

Promotion strategies.

Position statement.

The Fruit Price is a polar designed to create a social atmosphere which is comfortable. It aims to blend smoothies which are quality with a healthy environment. The management will work g\hard to ensure that organic smoothies are being provided from experienced juicers. Besides, the parlor will be located near campuses downtown shopping districts.

Theme and Aesthetic appeal.

The fruit parlor will provide an atmosphere by use of staff who are friendly as well as beautiful theme. The theme of the beach will include the sites and sound walk on the boardwalk and beach. There will installation n of televisions through the fruit parlor showing green nature, beaches, seagull and exotic sea life. The walkways will be installed with fashionable items like fishing docs. There will include big 3d screens for showing football and other spots.

Competitors.

In terms of competition, the parlor will be ahead of its competitors by meeting the needs of the late night cravings of smoothies and snacks of residents and students of bay area. There will continue a night shift and morning shift. This will meet the demand of customers who work for night shifts.

Advertising campaign.

Food Surprise t penetration through the market will be very hard. Since it is a new business in the market, it needs a strong advertising and market campaign to build its customer base. The advertising campaign will focus on students, market, campus, local newspapers, theatres movies and also various radio stations. This will help to attract the market. The business will also advise itself on marketing scrolls. The management will place the coupons with writings such as “Present this coupon and get a chance to receive The Fruit Surprise at 40%discount. Fliers will be posted in walls and doors of various famous business premise visited by majority people such as hospitals.thearters, clubs and many more.

The Ethics & Social Responsibility plan.

Social responsibility to the stakeholder.

The management should make sure that the strategic decisions are reached after taking into account the possible impact of the stakeholders. These stakeholders are suppliers, customers, societies, and any person that is involved in the business. An organization should follow and treat all the stakeholders equally without discrimination,

Secondly is transparency

The management should ensure provider any information transparency and honestly to help all those who are involved in discussing debate and reaching one conclusion. This will help the team to be able to monitor any potential risks that may arise and thus find the best solution. Besides the transparency also ensures the company is credible towards the external stakeholders.

Independence.

The management opportunity will give a chance for the team members to raise various concerns and cope up with brilliant ideas. The meeting will be conducted in a clear and coherent manner so that every individual will be able to participate in providing their beliefs. To improve the relationship among members,

Management.

The management team at Fruit Surprise will comprise of staff who are qualified with various educational backgrounds . with strong education skills the management team it will give the company a robust managerial backbone. The team will also work for hands in hand to perform the necessary tasks that will push the company towards achieving and meeting its goal.

Good Corporate Citizen.

The business will focus on enriching the lives of our customers, neighbors, shareholders, and employees through various practices. First and foremost is to try and build an active community.

The company will invest in the communities by participating in charitable events, volunteering; this will help to improve the life of the people in the city and also help to raise their standard of living. The company and its team will ensure that everyone should have at least the last chance to access various economic opportunities that come in handy such as proper housing, education, culture.

Secondly is to encourage innovation. Fruit Surprise will concentrate on identifying new ideas. The company pursues many channels from discussing with the managers to participating in hackathons in rural areas. The business will also encourage the employees to improve their daily improvements in product and services.

Additionally is investing in sustainable features. The business will try to pay close attention to how the bossiness has an impact on the environment. The market will aim to efficient as possible and uses the earth resources and measure our consumption and waste each year to make sure we are mindful stewards. The company will initiate a green committee. The committee aims to set goals, tracks sustainability metrics and also try to explore various technologies and foster an eco-friendly mindset throughout the bank.

Last, the company will focus to foster inclusion and diversity. This will be to explore various opportunities to improve our inclusion and diversity efforts. It will also promote the advancement, retention, and recruitment of multiple women at commerce through different employee’s resource group.

Environmental impact.

As a company, our main aim is to try and reduce environmental impact. This can be done by reducing the carbon footprint and also reduce the amount of pollution that they contribute to the environment. Fruit surprise will be proactive in disposing of their waste products.

Firstly the company will try to re-use the disposable cups to reduce toxic waste production. Any empty cups that are in the parlor will be washed with antiseptic and hot water then set aside to be used with the customers. Secondly, all other cleaning agents such as antiseptics will be kept in proper storage facilities. They will be labeled to distinguish them from the rest.

The discussion should be held in a friendly environment. This will help to strengthen the strategic planning process thus better result in making decisions.

Last but not least is fairness and truthfulness. The team should be able to take a fair and truthful look on any decisions that have been reached. The decisions should be thoroughly checked to maintain the welfare of the stakeholder’s erg the employees.

Strategic management

Strategic management composes of a long-term, future-oriented and very complicated decision making which requires a considerable amount of resource and also a top management involvement. Lack of senior management commitment has resulted in most strategic failures.

This is about identification and description of the strategies what the managers use and carry to achieve the best results and performance which we have a tremendous and completive advantage for the organization. When the company generates more profit compared to other business it I said to have a competitive advantage. For proper implementation of the strategic plan, there steps that need to be followed. These are creating strategy encouraging policies, linking rewards structure towards the accomplishment of results and also making use of strategic leadership.

Various strategic available tools can be used effectively to develop a strategic plan. One of the most common devices is swot analysis. Many managers relate strategic plan with swot analysis. Swot analysis is the strength, weakness opportunities, and the threats f a business.

Swot analysis on the financial statements of business helps to determine the net worth of a company thus monitoring the net worth effectively

Statement of cash flows.

Using the swot analysis, the statement of cash flows shows the inflows, outflows and the net change that occurs between the balance sheet. It also helps to notice any changes that have happened on the balance sheet at one point or on others. For the company to save some profits, Fruit prizes, needs to explore any opportunities that result from tax savings and also reduce the expenses.

References

Bernier, Roger Laurent. Five Criteria For a Successful Business Plan in Biotech. Archived from the original on January 6, 2012

Bay Area Census -- San Francisco City and County. (2019). Bayareacensus.ca.gov. Retrieved 27 January 2019, from http://www.bayareacensus.ca.gov/counties/SanFranciscoCounty.htm

Cardozo, M. (2018). Specialty smoothie bar business plan(Doctoral dissertation, California State University, Northridge).

Maranjian, Selena (November 8, 2001). "'South Park's' Investing Lesson". The Motley Fool. Archived from the original on 2012-03-15. Retrieved 2007-10-16.

Nienhaus, M. (2016). Social smoothie importance of a business plan pre-startup planning (Doctoral dissertation).

Roberts, D. L. (2018). The Best Green Smoothies for Weight Loss: Over 30 Simple Recipes for Healthy Eating. One Jacked Monkey LLC via PublishDrive.