business process
Smart Kiosk System For Ordering Food
S277257 Riaz Rahman Khan
Hi everyone! I hope you guys are doing well in this tough situation.
I am Riaz and today we will talk about Coffee Club and how this company can implement IT solution which will be beneficial for their business. We need to implement smart kiosk system for ordering food which will be beneficial for business and customers as well.
To do so we will start from the beginning, how it all started like an overview of the company and how it grew from the scratch.
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1
Company history of Coffee Club
If it wasn’t for an appetite for coffee it may never have happened! In 1989, Brisbane City, founders Emmanuel Kokoris and Emmanuel Drivas cruised Brisbane late one night in search of a decent coffee and came up empty handed. This disappointing experience inspired them to seize the opportunity, so they formulated a plan to take the world by storm – a coffee storm – now affectionately known as The Coffee Club.
Their lightning bolt idea was to create more than just somewhere for people to meet for coffee; it would be more casual, comfortable yet sophisticated, stylish yet affordable. This untapped need in the Australian hospitality market was all about to change.
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown café group with approximately 400 stores throughout 9 countries, with upwards of 40 million dedicated customers.
Purpose of the business: Our mission and philosophy is simple, at The Coffee Club we want to provide: Good Food, Great Service and Excellent Coffee, in welcoming, relaxing surrounds, a place to enrich contemporary lifestyles, and most of all, to be the natural response to “Where will I meet you?”
If it wasn’t for an appetite for coffee it may never have happened! In 1989, Brisbane City, founders Emmanuel Kokoris and Emmanuel Drivas cruised Brisbane late one night in search of a decent coffee and came up empty handed. This disappointing experience inspired them to seize the opportunity, so they formulated a plan to take the world by storm – a coffee storm – now affectionately known as The Coffee Club.
Their lightning bolt idea was to create more than just somewhere for people to meet for coffee; it would be more casual, comfortable yet sophisticated, stylish yet affordable. This untapped need in the Australian hospitality market was all about to change.
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia’s largest home-grown café group with approximately 400 stores throughout 9 countries, with upwards of 40 million dedicated customers.
Purpose of the business: Our mission and philosophy is simple, at The Coffee Club we want to provide: Good Food, Great Service and Excellent Coffee, in welcoming, relaxing surrounds, a place to enrich contemporary lifestyles, and most of all, to be the natural response to “Where will I meet you?”
2
Competitors and market share
Competitors: Shingle Inn Retail Cafes, Jamaica Blue, Starbucks, Costa, Dunkin Donuts.
Market Share: The Coffee Club chain has the largest market share, but that is only an estimated 4%, followed closely by Gloria Jeans (3%) and Michel’s Patisserie (3%).
Current Business process
Business problem analysis
2. Long que for ordering
1. Very Busy
3. Takes a lot of time to prepare food
4. Price of the meals are high
Strength
Brand awareness and recognition
UTZ Certified
3 types of Store Concept
Controlling the franchisees
Weakness
Opportunities
New product
Good infrastructure
The cost of Coffee Beans
Threat
Competitors
The price of coffee beans
Global Recession
Name similarity
Situation analysis: SWOT analysis
Porters five forces
Threat of new entrant
Bargaining power of new supplier
Bargaining power of Buyers
Threat of substitute
Rivalry against Existing Competitors
Business requirements
Self ordering kiosk can help customers to skip the que
if an app is introduced than it can be more beneficial as it will be more convenient for customers to use, to see all the ingredients of the food
The problem with the current mobile app for Coffee Club is you can only scan your membership card and top up, but if ordering from the app is introduced then it would be more convenient for customers and good for business as well.
Self ordering kiosk can help customers to order faster and does not have to wait in a que.
8
IT requirements to overcome issues in the business
1. Self ordering kiosk
2. Mobile app for ordering
Future business process
Lesson Learned
Learned about Coffee Club Cafe
Learned how to implement IT requirements solution to a business process
Learned how to use BPMN tool to map Current and future business process
Learned how to identify problems of a business and figure out the solutions
References
wikipedia.com. Logo. [online] Available at:
<https://en.wikipedia.org/wiki/The_Coffee_Club#/media/File:The_Coffee_Club_l ogo.svg> [assessed 20 Nov 2018]
Coffeeclub.com. History. [online] Available at: < https://www.coffeeclub.com.au/about-us/> [Assessed 2020]
Owler.com. Competitors. [Online] Available at: < https://www.owler.com/company/thecoffeeclub > [Asssessed 2020]
Prezi.com. Swot analysis. [Online] Available at: < https://prezi.com/preclzletvnp/the-coffee-club/>
Creweitouch.com. Kiosk photo. [Online] Available at: < https://www.creweitouch.com/news/industry/food-ordering-kiosk-in-kfc.html>
Aceformis.blogspot.com. Porters 5 forces. [Online] Available at: < http://aceformis.blogspot.com/2013/11/starbucks.html>