GRA 440: Finding Purpose
The Design School William M Heywood PhD
Mindmapping
GRA 440 Finding Purpose
2:1
Process of thought
CONSCIOUS
SUBCONSCIOUS CREATIVE
SUBCONSCIOUS
perceives
associates
evaluates
decides
creates drive & energy, maintains sanity,
resolves conflicts
Stores truth, habits, attitudes
Guidelines for Brainstorming
BE POSITIVE Keep a positive attitude.
"What the thinker thinks the prover proves"
Guidelines for Brainstorming
NO JUDGMENT Judging during brainstorming stops the
creative process. You will get a chance to judge later in the
process.
Guidelines for Brainstorming
NO CRITICISM Good / bad comments are not acceptable. Allow others ideas, please don't comment
on other peoples ideas.
Guidelines for Brainstorming
QUANTITY The more the better, you have a greater chance of coming up with a unique idea if
there are a hundred on the pad.
Guidelines for Brainstorming
HITCHHIKE Add to others ideas, allow others to stimulate your creative expression.
Guidelines for Brainstorming
WRITE EVERYTHING DOWN Write everything down. Writing an idea
down is the first step in manifesting it.
Guidelines for Brainstorming
LIMIT EDITORIALIZING / PONTIFICATING
Do not waste time explaining your ideas...it uses up valuable time.
Guidelines for Brainstorming
HAVE FUN Be playful, play is stimulating, play connects
you to the creative process.
Guidelines for Brainstorming
INCUBATE Allow time for things to develop.
Keep a pad in your pocket and by the side of the bed.
Your mind needs to go off line so incubation can occur.
Guidelines for Brainstorming
REPEAT Come back in a few hours, the next day or
the next week with fully incubated ideas and share with group.
Guidelines for Brainstorming
HAVE FUN Be playful, play is stimulating, play connects
you to the creative process.
The Design School
William M Heywood PhD
Mindmapping
GRA 101 Designing Life
4:1
Create and distribute symbolic forms across different cultures
Purpose
Medium
Context
Partnerships
Benefits
Accessibility
Function
Education
Meaning
Visual
Depiction
Indexical
Iconic
Symbolic
Metaphorical
Story telling
Narrative
Communication
Significance
Social Impact
Need based
Design firms
Technology
Environmental
Websites
Infographics
Wayfinding Navigation
Apps
Personal
Book stores
Public places
Situation based
Universal understanding
Cultural understanding
Reduce language gap
Cross-culture connection
International
Quick
Sense making
Easy & simple
Language
Representation
Commercial
Solution: Universal symbols that help get people around while they travel internationally
Solution: An archival website of iconic symbols that can be used for commercial purposes.
Solution: An app that educates people about symbolic language used universally
Solution: Symbols designed in partnership with spaces like book stores across countries that help navigate between different sections in the store, without any knowledge of the language of that country
Solution: An app that allows access to simple symbolic forms that can be used in different context to make sense across different cultures
Solution: Symbolic forms designed to use in existing apps to make information accessible across different languages
Solution: A booklet that contains visual forms that can be used for cross culture references.
Megha Parashar MVCD Assignment2 _ MindMap
Mindmapping
What is a mind map?
A mind map is a powerful graphic technique which provides a universal Key to unlock the potential of the brain.
It harnesses the full range of cortical skills: Word, image, number, logic, rhythm, color & spatial awareness — in a single, uniquely powerful manner.
In so doing, it gives you the freedom to roam the infinite expanses of your brain.
The mind map can be applied to every aspect of life where improved learning and clearer thinking will enhance human performance.
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and
the details at the same time
Mindmapping
How does a mind map work?
Similarly to a road map, a mind map will: • Give you an overview of a large subject / area • Enable you to plan routes / make choices and
let you know where you are going and where you have been • Gather and hold large amounts of data for you • Encourage problem solving by showing you new creative pathways • Enable you to be extremely efficient • Be enjoyable to look at, muse over and remember • Attract and hold your eye / brain • Let you see the whole picture and the details at the same time
Mindmapping
What is the history of mind maps?
For over 300 years, there were no other major advances until the middle of the 20th century, when Tony Buzan of England developed the concept of Mind Maps
Mindmapping
Where can we apply mind maps?
Mind maps can be applied to most of life s situations that involve any learning or thinking.
Mindmapping
Where can we apply mind maps?
Mind maps can be applied to most of life s situations that involve any learning or thinking.
As an individual: planning to do lists projects communicating organizing problem analyzing / solving
Mindmapping
Where can we apply mind maps?
Mind maps can be applied to most of life s situations that involve any learning or thinking.
As a learner: remembering note taking note making reports essays presentations exams thinking concentrating
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 01 Turn a large white sheet of paper on it s side 02 Gather a selection of colored pens, ranging from fine point to
medium and highlighters 03 Select the topic, problem or subject to be mind-mapped 04 Gather any material, research, and / or additional information 05 Start in the center with an unframed image 06 Use dimension, expression and at least three colors in the central
image in order to attract attention and aid memory 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
Mindmapping
How to mind map? 07 Make the branches closest to the center thicker, attached to the
image and wavy (organic). Place the Basic Ordering Ideas (BOIs) or the chapter headings equivalents on the branches
08 Branch thinner lines off the end of the appropriate BOIs to hold supporting data (most important closest)
Mindmapping
How to mind map? 11 Use colors as your own special code to show people, topics, themes
or dates and to make the mind map more beautiful
Mindmapping
How to mind map? 12 Capture all ideas (your own or others ), then edit, reorganize,
make more beautiful, elaborate or clarify as a second stage of thinking
Mindmapping What do mind maps look like?
Mindmapping What do mind maps look like?
Mindmapping What do mind maps look like?
Mindmapping
What do mind maps look like?
Mindmapping What do mind maps look like?
Mindmapping What do mind maps look like?
Mindmapping What do mind maps look like?
Mindmapping What do mind maps look like?