W8A
mofojones
Forum5.docxRunning head: SURVEY 2
SURVEY 2
Survey
Name
Institution
Professor
Course
Date
Customer Satisfaction Survey Questions
Product Usage
How often do you consume the product?
Has the product assisted you in achieving your goals?
What is your best portion of the entire product?
What would you suggest to the company to improve?
Customer satisfaction and success require the business to collect feedback regarding services and products (Rotar & Kozar, 2017). Therefore, the product usage part will enable me to understand how customers feel about the product in general. This will enable me to assess consumer needs and find effective solutions. This will also enable me to find out how satisfied my customers are with different offers to enable my team to acquire valuable information to enhance customer retention.
Demographics
How old are you?
Are you a male or a female?
Where do you live?
Are you employed?
Are you married, and do you have any kids?
Demographics are very important to the sales and marketing teams. They make it easier for businesses to segment consumers into buyer personas. Hence, this part will enable the company to group consumers together according to their main characteristics and visualize their target audience. The teams can also use the information obtained to get leads that are more likely to convert.
Open-Ended Questions
How do you feel about the company and the product?
How do you think we can improve your experience with the business?
What can our workers do better?
Do you have more feedback or comments on the product or company?
Open-ended survey questions allow participants to give their opinion without any limit. Hence, this part will enable my participants to express their opinions through the customer’s voice rather than the pre-written responses. These questions will encourage participants to be open and honest about different issues.
Reference
Rotar, L. J., & Kozar, M. (2017). The use of the Kano model to enhance customer satisfaction. Organizacija, 50(4), 339-351.
