mgmt 490 discussion

Starbucks mulling wine, cheese move

https://www.usatoday.com/story/money/2015/08/14/evenings-starbucks-coffee-shop-sell-wine-craft-beer-small-plates/31713183/

Starbucks evening

http://www.nbcnews.com/id/39719692/from/toolbar#.XVeg1HdFxzl

Starbucks diversification

https://www.youtube.com/watch?v=7MydwZV0Fwc

Starbucks diversification 2

https://www.chicagotribune.com/71950110-132.html

Please read the "Starbucks' new move on cheese and wine" case (including the video) and answer the following question. Starbucks was very successful in introducing some new products such as "Frappuccino", but was not so lucky when they tried to carry salad and sandwich in their stores. Incorporating what you've learned in this class session, do you think "wine and cheese" is a smart move for SB? why?