The Marketing Mix

 Explain how McDonalds uses the marketing mix (aka the 4 Ps).  In your discussion:

1) list each of the 4 Ps.

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2) give an example of how McDonalds uses each element of the marketing mix.

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3) describe who you think their targeted customer (i.e., target market) is for each example.

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4) the strategy they employ to satisfy the needs and wants of the customer in the example you gave.

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