Written Report

What is the overall aim of your extended project?

It’s a academic study about traditional media institutions, and what they needs to become modern media institutions?

How can you break this down into individual sections which you can include in your report? List them down here:

· Introduction

· Section One – comparing between old and new media

· Section Two – examples of old media institutions that it convert themselves to a modern media institution

· Section Three – traditional media institutions expenses

· Section Four – when traditional media institutions convert to new media institutions, how there effective going to be.

· Conclusion

Section

Aims of this section

How this helps to answer the overall research question in the project?

Introduction

In the Introduction, I will write about the history of media in general, and how the media developed until today.

Learning what was the mistakes in the past.

Section One

In Section One, I will define the differences between old and new media. And I will write about the ways to convert the old media institutions to modern media.

Define the needs of traditional media institutions to convert.

Section Two

In Section Two, I will write about situation of traditional media institutions right now, and what they have done already. And I will talk about specific examples.

Study what traditional media institutions have done, and what they need more to do?

Section Three

In Section Three, I will write about traditional media institutions expenses, and what is the benefits of becoming a modern media institutions.

Study there financial situation, and the benefits of becoming a modern institutions.

Section Four

In Section Four, I will write about the final picture of the media institutions, and how it’s going to be affective, and how it will reach more people.

The final picture of the media institutions.

Conclusion

In Conclusion, I will summarize all the project, and I will write my opinion about the topic.

I will give my suggestions.

References

List of the references in academic way (APA).

-

Type: What kind of source is this?

Journal article

Title: What is the name of the text?

Analysis of Traditional Media Marketing Path under the Impact of New Media

Author: Who (or which organization) produced this source?

Ying Cheng

Date: When was this published?

2019

Audience: Who is the intended audience?

Students and researchers

Relevance: How did you decide that this source was relevant for your project?

In the end of third Section, he describe what is problems that face traditional media institutions.

LIST: headings, themes, questions that connect points and main ideas in this source

MAKE NOTES ON: content, quotations, references from this source

· Overview of new and traditional media (the end)

The traditional media have problems, which is:

· personnel relations

· income distribution

· to many employs

· to many retirees

SUMMARY: including reactions, cross-references, ideas, confusions, further questions

The author descried the finical problem that traditional media institutions, but I believe that he described it in a socialist way. Although, he was fantastic in a point what the employees of traditional media institutions have lost.

“In traditional media, both television and newspapers have institutional problems, mainly in terms of personnel relations, medical insurance and income distribution. Due to the long development time of traditional media, it has more personnel and different qualities. The traditional media has more retirees, and its financial resources account for a larger proportion in medical insurance. In this case, new employees Low incomes have seriously affected the initiative of their work. The traditional media is affected by the planned economic system, and its employees' ideas are relatively old and backward, and cannot adapt well to the needs of market economy development.”

Ying Cheng. Analysis of Traditional Media Marketing Path under the Impact of New Media. 2019 Annual Conference of the Society for Management and Economics (SME 2019). 2019, Vol.4: 318-321. DOI: https://doi.org/10.35532/JSSS.V4.066

“In traditional media, both television and newspapers have institutional problems” (Ying Cheng, 2019)

The researcher Ying Cheng have analysed the problems of traditional media institutions, and one of these problems is the people who manage it has an old mentality, and he said “its employees' ideas are relatively old and backward”. There is no doubt that he was true in these, because many of these institutions has closed.

“In traditional media, both television and newspapers have institutional problems” (Ying Cheng, 2019)

Old media which is both TV and newspapers has many main provlems.

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