10-12 pages of text + up to 10 exhibits discussion cases
Math81
Formatfortwo-page.docx
(see Start-up Formatting Instructions below).
“Armchair” or fictitious cases are not permitted. Start-up cases must be original work based on real events, real people, and real organizations, and must not have been previously published or accepted for publication elsewhere (in journals, books, or online).
Maximum submission length is two pages. Submit in .doc or .docx format only.
It is important to format your Start-Up Case Proposal according to the following guidelines:
One-inch margins all around, single-spaced, 11-point font, Times New Roman, 2 pages maximum.
Please use the Start-Up Case Workshop Template found on the next page, below.
Save your 2 pages .doc or .docx file as
1
Format for two-page submission:
NACRA 2017 Start-Up Cases’ Workshop
Case Working Title Case Author , Affiliation (etc.)
Corresponding Author Affiliation, address Email, telephone
Target Course: Indicate Graduate or Undergraduate and title of course where case would be taught; pick one course, even if you think it might be taught in multiple courses.
Industry: indicate industry (banking, retail, health care etc.)
Data Sources: Highlight all that apply:
Library Research Interviews Consulting Personal Experience
Prior Cases: Highlight all that apply:
I am a complete “newbie” when it comes to writing cases. I have presented cases at NACRA before.
I am a case-method teacher.
I am not really a case-method teacher but sometimes I include cases in my courses. I have never prepared a teaching note/instructor’s manual to accompany a case.
I seek advice on a non-traditional case (e.g., interdisciplinary, multi-media, etc.)
Draft Case Opener
Most cases open with a paragraph or two, which introduce the protagonist (main character in whose shoes students will virtually place themselves), the organization, the time-frame (e.g., a Friday afternoon in July 2015), and point to the case focal issue (it may point directly or only hint at the focal issue; this is a choice for the case writer to make). The opener should capture the reader’s imagination and make them want to read more! Since the Opener is very important yet also must be concise, include it here on page 1 but go no further on this page.
Sample Opener (partial) from “High Noon at Universal Pipe: Sell Out or Risk Everything?” by Arieh
A. Ullmann. Case Research Journal 31(1), winter 2011, p 83:
“It was mid-November 2004, and as Dave Butler, CEO of Universal Pipe, Inc. (UPI) packed his overnight bag for the flight early the next morning, he was thinking about the upcoming decisive meeting with the Japanese majority owners of UPI in their mid-town Manhattan office. The continued existence of the company was at stake. The fate of UPI, one of the larger US PVC pipe manufacturers, and its employees, depended on him.”
On page 2 provide the following:
Summary of the rest of the case, including industry and/or company background, description of the setting and the challenge, description of data that needs to be made available to students in order for them to do a meaningful analysis of the case, and proposed exhibits.
Synopsis of the following instructor’s manual sections: Case learning objectives, envisioned case issues, relevant theory or managerial framework/s to be applied.
Questions/issues you would like help with at the Start-Up Cases’ Workshop.
