Work list
Lisa1314
Formandreflection.11.6.docx2020 FUNDRAISING GOALS FOR Americans affected by the Western Wildfires
Overall Fundraising Goal: To raise funds to settle and feed those affected by Western Wildfires
Strategy Focus: Assist People Affected by the Western Wildfires
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FOCUS AREAS |
OBSTACLES |
TARGETS |
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Donor Acquisition |
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Invest in a good website that outline our activities and attract more donors on board |
Cost of coming with a detailed website. |
Increase website visits by 50% in the next one year. |
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Improve online donation for any donor irrespective of country of origin |
An unstable page, universal form of payment to everyone and unmanageable donation form |
Acquire 150 new donors in our program by mid-2021. |
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Use social media platforms to tell people who we are, what we do and request for their support through ads and 24/7 support response for inquiries. |
Lack of a qualified social media marketer. |
Triple our social media reach (300%). |
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Create a Timeline |
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Create a campaign-specific timeline |
Lack of enough time |
Create a timeline to inform the major ca,paign activities |
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Donor Engagement |
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Hold donor engagement meetings every three months explain how their contributions have been used to strengthen trust and goodwill. |
Inadequate facilities and finances to host these functions as we almost spend everything. |
Provide timely notification and reminders to stakeholders |
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Hold a donor thanks giving event once a year. |
Financing the events |
Increase donor funding and appreciate up to 50% of our donors |
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Follow back with the donors and see the progress of the people who have benefited from their donations. |
Tracing our beneficiaries especially past one year. |
To have a beneficiary forum that will accommodate 100% of them. |
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Funds Drive |
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#Giving days |
Low social media and website traffic |
Prepare for this campaign by driving people to our websites/social media platforms, and rely on stakeholders to share our message |
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Update hotlists |
Privacy and ethical concerns |
To send customized appeals |
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Warm Lists |
Lack of interest |
To convert interest into support. Issue a sign-up sheet or conduct a door prize drawing to get names, addresses, and e-mail addresses |
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Online Fundraising |
Low subscription |
To build a robust e-list, drive traffic to our website, increase our online visibility and to create an active following for our social media platforms |
JUSTIFICATION STATEMENT:
Donor acquisition is the first and very important aspect in having a working organization. It takes a lot of information and dedication to convince a person to be part of a program especially over the social media and the current world where there are many fraudsters. These objectives will ensure that the organization grows and reach many people as per its objectives. Having a focus on saving lives, we wish to be of benefit many people who are direly in need of our services.
The letter is addressed to the potential donors who are willing to help, especially the supporters of the Red Cross non-profit organization for their services. Apart from the organization itself, the letter may be copied to the intended organization's financiers as per their wish to come in and assist in moving my organization together with the Red Cross organization as we are both non-profit organizations whose main aim is to save people. we are better described to be united for a purpose.
My letter clearly outlines my main objective of request for funds and my interest in the activity I have been doing without much outside support. I have clearly outlined that it is of my great joy seeing a person grow or a child grows from a hopeless family whose home has been burnt to ashes to a prominent person or someone who can assist other people in his/her current situation tomorrow. Having a main objective related to theirs will give me an advantage in consideration, not everyone sympathizes or take time to look at what happens to other people with an expectation of their better future tomorrow, this is a narrative that is more convincing. I think this is the best feeling of anyone who has a helping heart to the best of my belief.
Among the strategies I have used in my appeal letter include how the donor will benefit my organization with their contribution. This aims at convincing the donor to join me and help me raise funds. I have used a strategy of defining my problem to the donor of helping the people who are affected by wildfires and also touched on my mission and goal of this particular project that I am carrying out, a strategy that clearly outlines my commitment to achieving my mission and goals in the aspiration of helping the persons affected by the wildfire in the west and doing other organization projects. I have as well used a strategy of addressing the recipient in the letter personally, speaking from my perspective on what I am geared towards doing in the whole project unlike when the letter could have been written by any partner on my behalf.
The appeal letter will be distributed through virtual and physical channels. The letter will be posted on our online social media platforms. The letter will be updated for the online audience to make the e-appeal not only very brief but also easy to read
For physical in-person delivery, best strategy for distributing the letter is by personal delivery or any other way to ensure that the letter gets to the intended organization at the right time intended without delays, as indicated in the letter. The letter is meant to address an emerging issue; an issue that is currently affecting the peace and life of many people, and as well other issues that are concerned with wellbeing of the organization. Personal delivery also assures me that the letter has been received. I can also communicate the urgency of the letter to the receiving office so that they can ensure it is delivered to the responsible office as soon as possible.
I will follow up and measure my letter's effectiveness by calling the receptionist or the receiving office to inquire on the progress and when the intended office received my letter. Through this, I can have an insight on the progress of the letter and when to expect the reply to my letter.I can as well follow up by personally visiting the Red Cross LA offices to inquire more about the progress. This is another advantage since I will have a platform to explain more on my plea above and how urgent it is. Any positive or negative response will give me the best measurement of my letter's effectiveness and progress. The metrics for assessing the success of the campaign will be the positive change in online subscription, amount donated, number of active participants (donors) and number of donors retained.
