MINI - CASE- i would like to do in 2 hour

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Form98.docx

Q1- Are the old managers right? A lot of other wearables focus on counting steps or enabling apps. Is that what this group should design, so as to be seen as a legitimate competitor and not confuse customers, or should they design something different to be seen as innovative?

Answer 1:

Q2- Are the people in the room a good proxy for their customers? Are the young managers a better proxy than the older managers?

Answer 2:

Q3- What additional information would be helpful to strengthen a recommendation?

Answer 3:

Q4- How would that information best be obtained?

Answer 4: