Marketing segment

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FOOTWEARINDUSTRYREPORT.pdf

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Footwear Industry Report

FIR 28-Dec-2018

Industry 87 MSLE 4890 SP19

Year 10

© GLO-BUS Software, Inc.

Year 10 Scoreboard    

Rank

   

Company Name

Investor Expectation

Score

Best-In- Industry Score

Weighted Average

Score

1 A Company 100 100 100 1 B Company 100 100 100 1 C Company 100 100 100 1 D Company 100 100 100 1 E Company 100 100 100 1 F Company 100 100 100 1 G Company 100 100 100 1 H Company 100 100 100 1 I Company 100 100 100 1 J Company 100 100 100

Game-To-Date Scoreboard    

Rank

   

Company Name

Investor Expectation

Score

Best-In- Industry Score

Weighted Average

Score

  Bonus Points

Overall G-T-D Score

1 A Company 100 100 100 0 100 1 B Company 100 100 100 0 100 1 C Company 100 100 100 0 100 1 D Company 100 100 100 0 100 1 E Company 100 100 100 0 100 1 F Company 100 100 100 0 100 1 G Company 100 100 100 0 100 1 H Company 100 100 100 0 100 1 I Company 100 100 100 0 100 1 J Company 100 100 100 0 100

Investor Expectation Score (I.E.)

Investors and company boards of directors have established targets for the five scoring measures that appear on pages 2 and 3 of this report. The I.E. score ranges from 0 to 120 (if all targets are exceeded by 40% or more). Click the Help button (upper-right) for more information.

Best-In- Industry Score (B­I­I)

The B-I-I score measures each company's performance relative to the best performing company on each of the five scoring measure. The B-I-I score ranges from 0 to 100. To score 100 a company must be the best performing company in the industry on all five scoring measures.

Weighted Average Score

The weighted average score combines the Investor Expectation Score and the Best-In-Industry Score using a 50%-50% weighting as specified by the course instructor. Detailed explanations of scoring are provided in the Help documents asociated with pages 1, 2, and 3 of this report.

Page 1

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Industry 87 SCORING MEASURES Year 10  

Earnings Per Share ($ per share)

Earnings Per Share scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the investor expected EPS shown below each yearly column head. A highlighted number indicates best-in- industry performance. Game-To-Date EPS scores are based on a weighted average of the annual EPS performances.

Y11 (2.50)

Y12 (3.00)

Y13 (3.50)

Y14 (4.00)

Y15 (4.50)

Y16 (5.25)

Y17 (6.00)

Y18 (7.00)

Y19 (8.50)

Y20 (10.00)

Wgt. Avg. (2.00) I.E. B­I­I

Y10 Score I.E. B­I­I

G-T-D Score

A 2.00 20 20 20 20 A B 2.00 20 20 20 20 B C 2.00 20 20 20 20 C D 2.00 20 20 20 20 D E 2.00 20 20 20 20 E F 2.00 20 20 20 20 F G 2.00 20 20 20 20 G H 2.00 20 20 20 20 H I 2.00 20 20 20 20 I J 2.00 20 20 20 20 J

Return On Equity (%)

Return On Equity scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the investor expected ROE shown below each yearly column head. A highlighted number indicates best-in- industry performance. Game-To-Date ROE scores are based on a weighted average of the annual ROE performances.

Y11 (21.0)

Y12 (22.0)

Y13 (23.0)

Y14 (24.0)

Y15 (25.0)

Y16 (26.0)

Y17 (27.0)

Y18 (28.0)

Y19 (29.0)

Y20 (30.0)

Wgt. Avg. (20.0) I.E. B­I­I

Y10 Score I.E. B­I­I

G-T-D Score

A 20.0 20 20 20 20 A B 20.0 20 20 20 20 B C 20.0 20 20 20 20 C D 20.0 20 20 20 20 D E 20.0 20 20 20 20 E F 20.0 20 20 20 20 F G 20.0 20 20 20 20 G H 20.0 20 20 20 20 H I 20.0 20 20 20 20 I J 20.0 20 20 20 20 J

Stock Price ($ per share)

Stock Price scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the investor expected stock price shown below each yearly column head. A highlighted number indicates best-in- industry performance. Game-To-Date scores are based solely on the most recent year's stock price.

Y11 (40.00)

Y12 (50.00)

Y13 (65.00)

Y14 (80.00)

Y15 (100.00)

Y16 (125.00)

Y17 (150.00)

Y18 (180.00)

Y19 (215.00)

Y20 (250.00) I.E. B­I­I

Y10 Score I.E. B­I­I

G-T-D Score

A 20 20 20 20 A B 20 20 20 20 B C 20 20 20 20 C D 20 20 20 20 D E 20 20 20 20 E F 20 20 20 20 F G 20 20 20 20 G H 20 20 20 20 H I 20 20 20 20 I J 20 20 20 20 J

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Industry 87 SCORING MEASURES Year 10 (concluded)  

Credit Rating Credit Rating scores are based on a 20% (20-point) weighting. A bolded credit rating indicates achievement of the investor expected credit rating shown below each yearly column head. Game-To-Date credit rating scores are based solely on the most recent year's credit rating performance.

Y11 (B+)

Y12 (B+)

Y13 (B+)

Y14 (A–)

Y15 (A–)

Y16 (A–)

Y17 (A)

Y18 (A)

Y19 (A)

Y20 (A) I.E. B­I­I

Y10 Score I.E. B­I­I

G-T-D Score

A 20 20 20 20 A B 20 20 20 20 B C 20 20 20 20 C D 20 20 20 20 D E 20 20 20 20 E F 20 20 20 20 F G 20 20 20 20 G H 20 20 20 20 H I 20 20 20 20 I J 20 20 20 20 J

Image Rating Image Rating scores are based on a 20% (20-point) weighting. A bolded number indicates achievement of the investor expected image rating shown below each yearly column head. A highlighted number indicates best-in- industry performance. Game-To-Date scores are based on an average of the most recent three years.

Y11 (70)

Y12 (72)

Y13 (72)

Y14 (75)

Y15 (75)

Y16 (77)

Y17 (77)

Y18 (80)

Y19 (80)

Y20 (80)

Y8-Y10 Average I.E. B­I­I

Y10 Score I.E. B­I­I

G-T-D Score

A 70 20 20 20 20 A B 70 20 20 20 20 B C 70 20 20 20 20 C D 70 20 20 20 20 D E 70 20 20 20 20 E F 70 20 20 20 20 F G 70 20 20 20 20 G H 70 20 20 20 20 H I 70 20 20 20 20 I J 70 20 20 20 20 J

High Average Low Total Dollars ($000s)

High Average Low Per Unit Sold ($/unit)

Industry 87 Cash Outlays for Corporate Social Responsibility and Citizenship

High Average Low

Image Rating Points Generated from

CSRC Expenditures

Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20

Corporate Social Responsibility and Citizenship

Beginning in Year 14, the World Council for Exemplary Corporate Citizenship presents a distinguished award to the company making the highest cash outlays as a percentage of revenues for corporate social respon- sibility and citizenship initiatives.

Award Winner 2nd Place

Y14 Y15 Y16 Y17 Y18 Y19 Y20

Corporate Responsibility Award for Exemplary Corporate Citizenship

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Industry 87 BONUS POINT AWARDS Year 10  

BULL'S  EYE  AWARD for Accurately Forecasting Total Revenues,

Earnings Per Share, and Image Rating

One bonus point added to any company's game-to-date score when actual performance on Total Revenues AND Earnings Per Share vary by no more than 5% from projected performance AND when Image Rating varies by no more than 4 points from the projected image rating.

Year 10 Forecast

Year 10 Actual

Percent Variance

Revenues (within ± 5%) Year 10

Forecast Year 10 Actual

Percent Variance

EPS (within ± 5% or ± 10¢) Year 10

Forecast Year 10 Actual

Point Variance

Image Rating (within ± 4 points) Year 10 Bull's Eye

Award

Cumu- lative

Awards A 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 A B 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 B C 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 C D 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 D E 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 E F 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 F G 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 G H 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 H I 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 I J 432,646 432,646 0.0% 2.00 2.00 0.0% 70 70 0 pts. No 0 J

Trends in Variances Between Projected and Actual Performance (company and industry variances bertween projected and actual revenues, EPS, and image rating)

Industry 87 Variance

Largest Average Smallest

Company C Variance

Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20

Y11 Score Δ

Y12 Score Δ

Y13 Score Δ

Y14 Score Δ

Y15 Score Δ

Y16 Score Δ

Y17 Score Δ

Y18 Score Δ

Y19 Score Δ

Y20 Score

Current-Year Scores and Net Changes Cumu- lative

Awards A 0 A B 0 B C 0 C D 0 D E 0 E F 0 F G 0 G H 0 H I 0 I J 0 J

Δ = net change in score between years Highlighted figure = Leap Frog Award winner

Footwear Industry Report Copyright © GLO-BUS Software, Inc. Page 3b

for Most Improved Overall Score (current year to current year)

LEAP  FROG  AWARD Beginning in Year 13, one bonus point is added to the game-to-dateoverall score of the company whose current-year overall score is most improved over the prior year. If all companies fail to improve their scores from one year to the next, then no Leap Frog bonus is awarded.

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Industry 87 INDUSTRY OVERVIEW Year 10  

Materials Prices

Price Adjustments

Materials Usage Facilities Utilization

Base Prices of Materials ($ per pair)

Materials Prices in Year 10 ($ per pair)

$6.00 0.00 0.00

$6.00

Standard $12.00

0.00 0.00

$12.00

Superior Notes

Footwear Production and Sales

Branded Demand

(000s of pairs) Forecast Actual

Stockouts No. of Companies Unfilled Orders (000s)

Pairs Available (000s)

Pairs Sold (internet + wholesale)

Private Label

Demand Forecast (000s of pairs) Pairs Offered (000s) Pairs Sold (000s)

Superior Materials Usage Utilization of Production Capability

North America

31% 111.6% 24,210 23,500 23,500 23,500

0 0

2,000 2,000 2,000

Europe Africa

0% 0.0%

20,600 20,000 20,000 20,000

0 0

2,000 2,000 2,000

Asia Pacific

51% 117.3% 15,450 15,000 15,000 15,000

0 0

2,000 2,000 2,000

Latin America

0% 0.0%

15,450 15,000 15,000 15,000

0 0

2,000 2,000 2,000

Average or Total

41% 114.5% 75,710 73,500 73,500 73,500

  0

8,000 8,000 8,000

Notes

Demand Forecast

Branded Demand (internet + wholesale)

Year 11 Year 12 Year 13

Private-Label Demand Year 11 Year 12 Year 13

North America

24,910 26,400 27,980 2,220 2,460 2,730

Europe Africa 21,200 22,470 23,820 2,220 2,460 2,730

Asia Pacific 16,500 18,150 19,970 2,260 2,550 2,880

Latin America

16,500 18,150 19,970 2,260 2,550 2,880

Global Total 79,110 85,170 91,740 8,960

10,020 11,220

Global demand for Y11-Y15 is expected to grow by 7%-9% annually, slowing to 5%-7% during Y16-Y20. The projected growth rates are not the same for all regions, as shown in the table on page 5 of the Player's Guide. Actual demand growth may vary above/below the forecast due to stronger/weaker competitive efforts on the part of rival companies.

Notes

Supply / Demand Analysis

Beginning Year 11 Inventory Potential Y11 Production (with OT)

Potential Global Supply

2,210 96,000 98,210

Potential Footwear Suppy in Year 11 Branded Demand Forecast Private-Label Demand Forecast

Expected Global Demand

79,110 8,960

88,070

Expected Footwear Demand in Year 11 Currently, there is a good balance between supply and demand, given available production capability. However, growth-minded companies should consider adding facility space and/or production equipment.

Analysis

Facility Space Production Equipment

N.A. E-A A-P L.A.

Year 10 Facility Space (000s of pairs available for prod. equipmernt)

N.A. E-A A-P L.A.

Construction of New Space (initiated in Y10 and available in Y11)

Total Space

Available in Y11 N.A. E-A A-P L.A. Total

Year 10 Production Equipment (000s of pairs available for production)

A 5,000 0 6,000 0 0 0 0 0 11,000 A 4,000 0 4,000 0 8,000 A B 5,000 0 6,000 0 0 0 0 0 11,000 B 4,000 0 4,000 0 8,000 B C 5,000 0 6,000 0 0 0 0 0 11,000 C 4,000 0 4,000 0 8,000 C D 5,000 0 6,000 0 0 0 0 0 11,000 D 4,000 0 4,000 0 8,000 D E 5,000 0 6,000 0 0 0 0 0 11,000 E 4,000 0 4,000 0 8,000 E F 5,000 0 6,000 0 0 0 0 0 11,000 F 4,000 0 4,000 0 8,000 F G 5,000 0 6,000 0 0 0 0 0 11,000 G 4,000 0 4,000 0 8,000 G H 5,000 0 6,000 0 0 0 0 0 11,000 H 4,000 0 4,000 0 8,000 H I 5,000 0 6,000 0 0 0 0 0 11,000 I 4,000 0 4,000 0 8,000 I J 5,000 0 6,000 0 0 0 0 0 11,000 J 4,000 0 4,000 0 8,000 J

50,000 0 60,000 0 0 0 0 0 110,000 40,000 0 40,000 0 80,000

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Industry 87 FINANCIAL PERFORMANCE SUMMARY Year 10  

Income Statement Data ($000s)

Internet Wholesale P-label Total Net Sales Revenues Cost of

Pairs Sold Warehouse Expenses

Marketing Expenses

Admin Expenses

Operating Profit

Interest Exp (Inc)

Income Taxes

Net Profit

A 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 A B 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 B C 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 C D 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 D E 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 E F 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 F G 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 G H 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 H I 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 I J 90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000 J

90,315 314,731 27,600 432,646 228,053 41,330 80,944 15,002 67,317 10,174 17,143 40,000

Selected Balance Sheet Data ($000s)

Cash On Hand

Current Assets

Fixed Assets

Total Assets

Assets Current Liabilities

Long-Term Loans

Total Liabilities

Liabilities Beginning

Equity Stock Sale (Purchase)

Earnings Retained

Ending Equity

Shareholder Equity

A 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 A B 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 B C 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 C D 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 D E 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 E F 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 F G 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 G H 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 H I 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 I J 6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000 J

6,074 97,778 244,710 342,488 35,288 97,200 132,488 190,000 0 20,000 210,000

Selected Financial Statistics

Gross Profit

Margin

Operating Profit

Margin

Net Profit

Margin

Profitability Measures Div. Per Share ($/share)

Total Div. Payment

($000s)

Payout (percent of  net profit)

Dividend Data Credit Rating Measures Interest Coverage

Ratio

Debt to Assets Ratio

Default Risk Ratio

Risk of

Default Current Ratio

Days of Inventory

Shares of Stock

Outstanding (000s of shares)

A 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 A B 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 B C 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 C D 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 D E 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 E F 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 F G 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 G H 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 H I 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 I J 47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24 Medium 2.77 11 days 20,000 J

47.3% 15.6% 9.2% 1.00 20,000 50.0% 6.62 0.39 2.24   2.77 11 days 20,000

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Industry 87 PERFORMANCE BENCHMARKS Year 10  

Production Benchmarks

North America Low Average High Industry 87 Company

C

Labor Statistics

Total Regular Compensation ($ / worker / year) Workforce Productivity (pairs / worker / year) Production Labor Cost ($ per pair after rejects) Supervisory Compensation ($ / supervisor / year)

Branded Production TQM/6-Sigma Spending Current ($/pair produced)

Cumulative ($000s)

Superior Materials Usage

Total Production Cost ($ per pair produced) Reject Rate

Percentage of New Production Equipment

Cost Per S/Q Star (total production cost per pair ÷ S/Q rating)

100% 41,657 5,000 8.62

60,000 32% 1.00

4,463 23.98 7.0% 5.99

100% 41,657 5,000 8.62

60,000 32% 1.00

4,463 23.98 7.0% 5.99

100% 41,657 5,000 8.62

60,000 32% 1.00

4,463 23.98 7.0% 5.99

100% 41,657 5,000 8.62

60,000 32% 1.00

4,463 23.98 7.0% 6.00

Europe-Africa Low Average High Industry 87 Company

C

Labor Statistics

Total Regular Compensation ($ / worker / year) Workforce Productivity (pairs / worker / year) Production Labor Cost ($ per pair after rejects) Supervisory Compensation ($ / supervisor / year)

Branded Production TQM/6-Sigma Spending Current ($/pair produced)

Cumulative ($000s)

Superior Materials Usage

Total Production Cost ($ per pair produced) Reject Rate

Percentage of New Production Equipment

Cost Per S/Q Star (total production cost per pair ÷ S/Q rating)

0% 0 0

0.00 0

0% 0.00

0 0.00

0.0% 0.00

Asia-Pacific Low Average High Industry 87 Company

C

Labor Statistics

Total Regular Compensation ($ / worker / year) Workforce Productivity (pairs / worker / year) Production Labor Cost ($ per pair after rejects) Supervisory Compensation ($ / supervisor / year)

Branded Production TQM/6-Sigma Spending Current ($/pair produced)

Cumulative ($000s)

Superior Materials Usage

Total Production Cost ($ per pair produced) Reject Rate

Percentage of New Production Equipment

Cost Per S/Q Star (total production cost per pair ÷ S/Q rating)

0% 15,109 3,500 4.51

25,000 54% 0.90

4,224 21.15

10.0% 5.29

0% 15,109 3,500 4.51

25,000 54% 0.90

4,224 21.15

10.0% 5.29

0% 15,109 3,500 4.51

25,000 54% 0.90

4,224 21.15

10.0% 5.29

0% 15,109 3,500 4.51

25,000 54% 0.90

4,224 21.15

10.0% 5.29

Latin America Low Average High Industry 87 Company

C

Labor Statistics

Total Regular Compensation ($ / worker / year) Workforce Productivity (pairs / worker / year) Production Labor Cost ($ per pair after rejects) Supervisory Compensation ($ / supervisor / year)

Branded Production TQM/6-Sigma Spending Current ($/pair produced)

Cumulative ($000s)

Superior Materials Usage

Total Production Cost ($ per pair produced) Reject Rate

Percentage of New Production Equipment

Cost Per S/Q Star (total production cost per pair ÷ S/Q rating)

0% 0 0

0.00 0

0% 0.00

0 0.00

0.0% 0.00

Note:  To protect individual companies from having competitively sensitive data revealed to rival companies, only the industry averages are reported for regions with 2 or 3 production facilities. Industry low and high numbers are reported only for regions with 4 or more production facilities. No benchmark data is reported for regions with only 1 production facility.

 

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Industry 87 PERFORMANCE BENCHMARKS Year 10 (concluded)  

Branded Operating Benchmarks

North America Low Average High Industry 87 Company

C

Internet Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Wholesale Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Distribution and Warehouse Costs ($ per pair available for sale) Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment)

6.12 24.98 21.68 17.88

22.5% 8.26 8.80

18.3%

6.12 24.98 21.68 17.88

22.5% 8.26 8.80

18.3%

6.12 24.98 21.68 17.88

22.5% 8.26 8.80

18.3%

6.12 24.98 21.68 17.88

22.5% 8.26 8.80

18.3%

Europe-Africa Low Average High Industry 87 Company

C

Internet Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Wholesale Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Distribution and Warehouse Costs ($ per pair available for sale) Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment)

13.27 30.98 23.33 15.15

17.9% 8.85 7.04

13.3%

13.27 30.98 23.33 15.15

17.9% 8.85 7.04

13.3%

13.27 30.98 23.33 15.15

17.9% 8.85 7.04

13.3%

13.27 30.98 23.33 15.15

17.9% 8.85 7.04

13.3%

Asia-Pacific Low Average High Industry 87 Company

C

Internet Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Wholesale Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Distribution and Warehouse Costs ($ per pair available for sale) Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment)

6.59 22.16 28.22 13.92

17.5% 8.84

10.51 21.9%

6.59 22.16 28.22 13.92

17.5% 8.84

10.51 21.9%

6.59 22.16 28.22 13.92

17.5% 8.84

10.51 21.9%

6.59 22.16 28.22 13.92

17.5% 8.84

10.51 21.9%

Latin America Low Average High Industry 87 Company

C

Internet Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Wholesale Segment Marketing Expenses ($ per pair sold) Operating Profit ($ per pair sold) Operating Profit Margin

Distribution and Warehouse Costs ($ per pair available for sale) Cost of Branded Pairs Sold (production, freight, x-rate cost adjustment)

17.59 33.16 27.89 8.25

9.8% 8.51 4.84

9.1%

17.59 33.16 27.89 8.25

9.8% 8.51 4.84

9.1%

17.59 33.16 27.89 8.25

9.8% 8.51 4.84

9.1%

17.59 33.16 27.89 8.25

9.8% 8.51 4.84

9.1%

Private-Label Operating Benchmarks

Low Average High Industry 87 Company

C

North America Cost Per Pair Sold (production, freight, tariffs, x-rates)Margin Over Direct Cost ($ per pair sold) 27.93 +3.07

27.93 +3.07

27.93 +3.07

27.93 +3.07

Europe-Africa Cost Per Pair Sold (production, freight, tariffs, x-rates)Margin Over Direct Cost ($ per pair sold) 34.93 +1.07

34.93 +1.07

34.93 +1.07

34.93 +1.07

Asia-Pacific Cost Per Pair Sold (production, freight, tariffs, x-rates)Margin Over Direct Cost ($ per pair sold) 24.14 +6.86

24.14 +6.86

24.14 +6.86

24.14 +6.86

Latin America Cost Per Pair Sold (production, freight, tariffs, x-rates)Margin Over Direct Cost ($ per pair sold) 35.14 +0.86

35.14 +0.86

35.14 +0.86

35.14 +0.86

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Industry 87 CELEBRITY ENDORSEMENTS AND INDUSTRY TRENDS Year 10  

Celebrity Endorsements

Celebrity Year 11

Contract Holder No. of Offers

Highest Offer

2nd Highest

3rd Highest

Most Recent Contract Offers (letter in parens indicates company that made offer)

Judy Judge [unsigned] 0 0 0 0 Kimmie Jimmel [unsigned] 0 0 0 0 Bud Birkenstock [unsigned] 0 0 0 0 Jose Montana [unsigned] 0 0 0 0 Samuelle Jackson [unsigned] 0 0 0 0 Bronko Mars [unsigned] 0 0 0 0 Steff Caraway [unsigned] 0 0 0 0 Jay XYZ [unsigned] 0 0 0 0 Nunchuck Norris [unsigned] 0 0 0 0 Roger Federation [unsigned] 0 0 0 0 Nick Shavan [unsigned] 0 0 0 0 Anderson Blooper [unsigned] 0 0 0 0 Mic Jagermeister [unsigned] 0 0 0 0 Jim Hardball [unsigned] 0 0 0 0 LaBron Game [unsigned] 0 0 0 0

Co. N.A. E-A A-P L.A. A 0 0 0 0 B 0 0 0 0 C 0 0 0 0 D 0 0 0 0 E 0 0 0 0 F 0 0 0 0 G 0 0 0 0 H 0 0 0 0 I 0 0 0 0 J 0 0 0 0

Avg. 0 0 0 0

Year 11 Consumer Appeal (sum of consumer appeal indexes for   each company in the upcoming year)

Pricing and S/Q Rating Trends

NORTH AMERICA EUROPE-AFRICA

ASIA-PACIFIC LATIN AMERICA

Footwear Industry Report Copyright © GLO-BUS Software, Inc. Page 8