Polish graded work

Instructions:

This week we will continue the process of compiling your edited and polished work for your portfolio, demonstrating your mastery of a selected learning outcome from your program. 

Instructions Select one learning outcome from your program of study, utilizing a different outcome than previously selected. Then, select two graded artifacts (i.e., written assignments, projects, papers, discussion posts, or responses) that you feel best demonstrate your mastery of the selected program outcome.

When selecting a previous work sample, you can review and retrieve your Waypoint assignments from previous courses from within Waypoint itself.

Utilizing the feedback you received on these artifacts from your instructor as well as the things you have learned since submitting this work, revise and expand on these artifacts to create polished and corrected examples you can add to your portfolio. 

· Utilize track changes to make additions, corrections, and changes to your work in order for the instructor to review the changes that were made.

· Add two additional professional and current resources to support and improve your artifacts. 

· Learning outcome selected: SOLUTIONS AND STRATEGIES: Create evidence-based solutions and strategies associated with human and organizational performance, organizational structure and functioning, behavior and learning, and growth and innovation;

Graded artifact one:

Topic:

What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.  

Marcom refers to the company’s marketing communication and how the company utilizes its communication which determines success or failure. Companies use different channels; direct mail, television, and radio, the internet, and telemarketing (Ogden, & Ogden, 2014). Integrated marketing communications (IMC) integrates and coordinates a variety of the available marketing tools in processes that work together to assist organizations with achieving their goals. Judy Begehr agreesthat progressive clients are expressing that content marketing will be the most critical tactic needed in an integrated marketing communication plan.

Reference:

Ogden, J. R., & Ogden, D. T. (2014).  Integrated marketing communications: Advertising, public relations, and more  [Electronic version]. Retrieved from https://content.ashford.edu/

What is Marketing Communication (MarCom): MaRS. (n.d.). Retrieved from https://learn.marsdd.com/article/what-is-marketing-communication-marco

Feedback for graded artifact one:

Your discussion about Marcom is excellent as you have given us ways in which companies use integrated market communication and the way they are able to work with the available marketing tools

Graded Artifact two:

Topic: Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

MC communications is important in product promotions through various strategies to make it effective for the message to reach the targeted audience. It helps more on how to make the advertisement effective for the targeted audience to understand better. Integrated marketing is important as its approach to product promotions through various strategies are reinforcements for the overall effectiveness of the message the marketing is trying to make to its targeted audience (Ogden, 2014).

Reference; 

site.) (Links to an external site.)

Ogden, J. R., & Ogden, D. T. (2014).  Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

 

Feedback for graded artifact two:

Your post is a clear reflection on how IMC communications is able to communicate with internal and external customers together with the employees on the use of the product, location of the product, prizing and development of the product. You can also focus on branding image of recognition of a product for example creating colorful brands to attract customers.