Answer questions from the articles provided, and Summarize any articles

"Turmoil on Madison Avenue as Marketers Push for Change", Kostov and Vranica, March 1

1. What actions are companies like P&G taking in regards to their ad spending and why?

2. What strategies are ad companies like WPP trying to implement in response to what companies like P&G are doing?

"Small Trends Can Be BIG", Penn, March 16

3. In your own words, explain what a micro trend is and give one example of a micro trend that the article did not mention (in your view).

4. What business opportunities does the author talk about regarding micro trends?

5. Find any current business article and summarize in 8 sentences or more. Please cite proper information.