Focus Group Assignment (Creative Writing)

READ : THIS IS A FOCUS GROUP ASSIGNMENT. DON’T COPY FROM ONLINE RESEARCHS. FEEL FREE TO MAKE UP STUFF BASED ON RESEARCH, OR ACTUALLY TALKING TO PEOPLE.

Focus Group Assignment: Axe Body Spray

· Conduct focus group for the brand AXE. Particularly on the body spray

· Target audience: Gen Z

· Find out what is the general perception about the brand AXE. Gather insights around AXE that could be useful for AXE’s future marketing activities.

Example questions:

· Do you use deodorant or body spray? Which Brand Do you use?

· Why do you use deodeorant/ body spray?

· Whats the number 1 factor that you are looking for in a body spray product? Scent? Ingredient? ETC

· What do you think about the brand “AXE”?

· 3 words to describe “AXE”