project

FMM 410: Final Project Guidelines and Grading Guide

Overview The final project for this course is the creation of a fashion forecast presentation. The fashion forecast presentation will summarize and highlight the best information (chosen company, defined customer, and identified styles or trends) distilled from the milestones submitted in Modules Two through Six. The PowerPoint presentation will be 10 to 12 slides and include speaker notes. The final product represents an authentic demonstration of competency because it presents the student’s work in an original fashion forecast presentation. The project is divided into six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Three, Four, Five, Six, and Seven.

Guidelines

Part I: Identify a Fashion Company and Target Customer

• Describe a brief history of the company chosen—manufacturer or retailer.

• Summarize the demographics, psychographics, and lifestyle of the target customer.

• Create a picture collage that shows the target customer’s hobbies, foods enjoyed, car of choice, and leisure activities (create this collage on your own or with the use of Polyvore or Pinterest).

Part II: Create a Theme, Color, and Textile Story

• Define the theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation.

• Describe the relevant information of the color and textile story of the theme.

• Create another collage of six colors and four fabrics (use the Design Options and Pantone websites for color options). Part III: Define the Style and Silhouette Direction

• Describe the style and silhouette direction that correlate to the theme chosen for the final project (use firstVIEW and Style.com to review designer lines). • Create three silhouettes to specify three looks in total (only one can be a dress). • Devise and assign a style number or a name for each silhouette (only give numbers or names to clothing).

Part IV: Summarize Additional Research

• Select one group from the Nielsen PRIZM Lifestage Groups and describe their lifestyle, demographic, and consumer behavior information.

• Analyze two competitors, highlighting the strengths and weaknesses of each competing company against the chosen company.

• Identify the price structure, appearance, selection, and quality of the competing products. Part V: Forecast the Bestsellers

• Assess the popularity of the styles from the style and silhouette milestone paper by ranking the styles in numerical order from 1 to 10, with 1 being the best style.

• Defend the placement of each style in its rank with research. Part VI: Final Fashion Forecast Presentation

• Describe all aspects of the chosen styles or trends so well that a reader can easily recognize them and immediately know how they function.

• Create a PowerPoint presentation that is graphically and visually appealing, constituting a wonderful combination of images and words.

• Compose speaker notes steeped in fashion-industry jargon, tone, and verbiage.

Milestones

Milestone One: Identify a Fashion Company and Target Customer In task 2-3, you will submit a 2–3-page paper in Word that identifies, describes, and summarizes a fashion company and target customer for a fashion forecast presentation. The fashion company can be a manufacturer or a retailer. This task will be graded with the Company and Target Customer Rubric. Milestone Two: Create a Theme, Color, and Textile Story In task 3-3, you will submit a 2–3-page paper in Word that creates a theme, color, and textile story for a fashion forecast presentation, keeping in mind the target customer. The last page of this paper should include a collage of six colors and four fabrics (using the Design Options and Pantone websites for color options). This task will be graded with the Theme, Color, and Textile Story Rubric. Milestone Three: Define the Style and Silhouette Direction In task 4-3, you will submit a 4-page paper in Word that defines the style and silhouette direction. Find silhouettes for this assignment by reviewing designer lines at firstVIEW and Style.com. This task will be graded with the Style and Silhouette Rubric. Milestone Four: Summarize Additional Research In task 5-3, you will submit a 3-page paper in Word that summarizes additional research regarding the target customer of the fashion forecast. Select one group from the Nielsen PRIZM Lifestage Groups and describe their consumer behavior information. Compare two companies that compete with the chosen fashion company. Identify the price structure, appearance, selection, and quality of the competing products. This task will be graded with the Additional Research Rubric.

Milestone Five: Forecast the Bestsellers In task 6-3, you will submit 3-page paper in Word that assesses the popularity of chosen styles by ranking the styles in numerical order from 1 to 10, with 1 being the best style. Defend the placement of each style in its rank with research. This task will be graded with the Bestsellers Rubric. Milestone Six: Submit the Fashion Forecast Presentation In task 7-2, you will submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. This presentation is to summarize the best information from the five previous milestone papers. The PowerPoint presentation is also to be graphically and visually appealing, constituting a wonderful combination of images and words. Below each slide, compose speaker notes steeped in fashion-industry verbiage. This task will be graded with the Final Product Rubric.

Deliverable Milestones

Milestone Deliverables Module Due

Grading

1 Identify Fashion Company and Target Customer

Two Graded separately; Company and Target Customer Rubric

2 Create a Theme, Color, and Textile Story Three Graded separately; Theme, Color, and Textile Story Rubric

3 Define the Style and Silhouette Direction Four Graded separately; Style and Silhouette Direction Rubric

4 Summarize Additional Research Five Graded separately; Additional Research Rubric

5 Forecast the Bestsellers Six Graded separately; Bestsellers Rubric

6 Final Fashion Forecast Presentation Seven Graded separately; Final Product Rubric

Company and Target Customer Rubric (Milestone One)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages in length and include a collage created either

independently or with the use of Polyvore or Pinterest.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Description of

Company’s History Insightfully describes a brief history of the company

Describes a brief history of the company

Partially describes a brief history of the company

Does not describe a brief history of the company

30

Target Customer Summary

Effectively summarizes the demographics, psychographics, and lifestyle of the target customer

Summarizes the demographics, psychographics, and lifestyle of the target customer

Minimally summarizes the demographics, psychographics, and lifestyle of the target customer

Does not summarize the target customer

30

Collage Imaginatively creates a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities of the target customer

Creates a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities

Attempts to create a picture collage that shows the hobbies, foods enjoyed, car of choice, and leisure activities

Does not create a collage

30

Writing (Mechanics)

No errors related to organization, grammar, and style

Minor errors related to organization, grammar, and style

Some errors related to organization, grammar, and style

Major errors related to organization, grammar, and style

10

Earned Total 100%

Theme, Color, and Textile Story Rubric (Milestone Two)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be two to three pages. The last page of this paper should include a collage of six colors and four fabrics (using the Design Options and Pantone websites for color options).

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Definition of Theme Elaborately defines the story’s theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation

Defines the story’s theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation

Minimally defines the story’s theme

Does not define the theme

30

Description of Color and Textile

Comprehensively describes the color and textile story of the theme

Describes the color and textile story of the theme

Attempts to describe the color and textile story

Does not describe the color and textile story

30

Collage Imaginatively creates a collage that demonstrates effective use of six colors and four fabrics

Creates a collage that demonstrates effective use of six colors and four fabrics

Attempts to create a collage of six colors and four fabrics

Does not create a collage

30

Writing (Mechanics)

No errors related to organization, grammar, and style

Minor errors related to organization, grammar, and style

Some errors related to organization, grammar, and style

Major errors related to organization, grammar, and style

10

Earned Total 100%

Style and Silhouette Rubric (Milestone Three) Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be four pages in length. The first page describes the style and silhouette direction; the last three pages each contain a created silhouette.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of Style and Silhouette

Direction

Comprehensively describes the style and silhouette direction that correlates to the theme chosen for the final project

Describes the style and silhouette direction that correlates to the final project’s theme

Attempts to describe the style and silhouette direction

Does not describe the style and silhouette direction

40

Silhouettes Thoughtfully creates three silhouettes to specify three looks in total

Creates three silhouettes to specify three looks in total

Attempts to create three silhouettes

Does not create silhouettes

40

Numbers or Names Accurately devises and assigns a style number or a name for each silhouette

Devises and assigns a style number or a name for each silhouette

Attempts to devise and assign a style number or a name for each silhouette

Does not devise numbers or names

10

Writing (Mechanics)

No errors related to organization, grammar, and style

Minor errors related to organization, grammar, and style

Some errors related to organization, grammar, and style

Major errors related to organization, grammar, and style

10

Earned Total 100%

Additional Research Rubric (Milestone Four)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of Consumer Behavior

Insightfully describes the lifestyle, demographics, and consumer behavior info of the target customer, selecting one group from the Nielsen PRIZM Groups

Describes the lifestyle, demographics, and consumer behavior information of the target customer

Attempts to describe the lifestyle, demographics, and consumer behavior information of the target customer

Does not describe consumer behavior information

30

Analysis of Competing Companies

Conclusively analyzes two competing companies

Analyzes two competing companies

Inaccurately analyzes two competing companies

Does not analyze two competing companies

30

Identification of Competing Products

Accurately identifies the price structure, appearance, selection, and quality of the competing companies’ products

Identifies the price structure, appearance, selection, and quality of the competing companies’ products

Minimally identifies the price structure, appearance, selection, and quality of the competing companies’ products

Does not identify the competition’s products

30

Writing (Mechanics)

No errors related to organization, grammar, and style

Minor errors related to organization, grammar, and style

Some errors related to organization, grammar, and style

Major errors related to organization, grammar, and style

10

Earned Total 100%

Bestsellers Rubric (Milestone Five)

Requirements of submission: Written components of project must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, 1-inch margins, and discipline-appropriate citations. This paper should be three pages in length.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Summary of Rankings

Comprehensively summarizes the potential popularity of styles by ranking the styles in numerical order, with 1 being the best style

Summarizes the potential popularity of styles by ranking the styles in numerical order

Attempts to summarize the potential popularity of styles by ranking the styles

Does not rank the styles

40

Defense of Rankings Conclusively defends the placement of each style in its rank with research

Defends the placement of each style in its rank with research

Attempts to defend the placement of each style in its rank

Does not defend rankings

40

Writing (Mechanics)

No errors related to organization, grammar, and style

Minor errors related to organization, grammar, and style

Some errors related to organization, grammar, and style

Major errors related to organization, grammar, and style

20

Earned Total 100%

Final Product Rubric (Milestone Six)

Overview: Summarize the best information from the five previous milestone papers, assessing and transforming all of the information (chosen company, defined target customer, and identified styles or trends) into a fashion forecast. Guidelines: Describe all aspects of the styles or trends so a reader can easily recognize them and immediately know how they function. The PowerPoint presentation is also to be graphically and visually appealing, constituting a wonderful combination of images and words. Format: Submit the fashion forecast presentation in PowerPoint format with 10 to 12 slides. Below each slide, compose speaker notes steeped in fashion- industry jargon, tone, and verbiage.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Description of Styles or Trends

Comprehensively describes all aspects of the style or trend so a reader can easily recognize them and know how they function

Describes all aspects of the style or trend

Attempts to describe the style or trend

Does not describe the style or trend

35

Presentation Skillfully creates a graphically and visually appealing PowerPoint presentation that constitutes a wonderful combination of images and words

Creates an appealing PowerPoint presentation

Attempts to create an appealing PowerPoint presentation

Does not create a presentation

35

Presentation Dialogue

Effectively composes speaker notes steeped in fashion- industry jargon, tone, and verbiage

Composes speaker notes steeped in fashion-industry jargon, tone, and verbiage

Attempts to compose speaker notes steeped in fashion- industry jargon, tone, and verbiage

Does not compose speaker notes

20

Control of Syntax & Mechanics

Adheres to the conventions of grammar, punctuation, spelling, mechanics, and usage with no errors

Adheres to the conventions of grammar, punctuation, mechanics, and usage with few errors

Adheres to the conventions of grammar, punctuation, mechanics, and usage with some errors

Adheres to the conventions of grammar, punctuation, mechanics, and usage with many errors

10

Earned Total 100%