4-2 merchandise strategy

Merchandise Strategy Rubric

Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. This milestone should be 3 pages in length.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Merchandise Strategy Business Overview

Provides a comprehensive initial merchandise strategy that includes a well-developed overview of the business

Provides clear initial merchandise strategy that includes an overview of the business

Provides an somewhat clear merchandise strategy that somewhat includes an overview of the business

Provides a very limited merchandise strategy that does not contain main elements and requirements

15

Profile of Store’s Target Market

Provides a comprehensively detailed profile of the store’s target market with the six merchandise categories are clearly mapped to the target audience.

Provides a detailed profile of the store’s target market with six merchandise categories mapped to the target audience

Provides a profile of the store’s target market with six merchandise categories are somewhat mapped to the target audience

Provides a very limited profile of the store’s target market with weak mapping of merchandise categories not mapped to the target audience

15

Pricing Strategy Provides comprehensive pricing strategy strongly supported by the retail format and retail position/image

Provides a detailed pricing strategy generally supported by the retail format and retail position/image

Provides a pricing strategy somewhat supported by the retail format and retail position/image

Provides a very limited pricing strategy not well supported by the retail format and retail position/image

10

Inquiry and Analysis

The plan is comprehensive, analytical, and fully supported by merchandise planning strategies

The plan is comprehensive, analytical, and mostly supported by merchandise planning strategies

The plan is descriptive but not comprehensive or analytical. Some attempts were made to apply merchandise planning strategies

The plan is limited and simplistic; no attempts were made to apply merchandise planning strategies

25

Integration and Application

All of the course concepts and outcomes on merchandise management are applied correctly

Most of the course concepts and outcomes on merchandise management are applied correctly

Some of the course concepts and outcomes on merchandise management are applied correctly

Does not correctly apply any of the course concepts or outcomes

25

Writing (Mechanics/Citations)

No errors related to organization, grammar and style, and citations

Minor errors related to organization, grammar and style, and citations

Some errors related to organization, grammar and style, and citations

Major errors related to organization, grammar and style, and citations

10

Earned Total 100