2-3 milestone
musicmakers333
FMM325MilestoneOneRubric.pdf
FMM 325 Milestone One Rubric
Requirements of submission: Assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and
discipline-appropriate citations. Page length requirements: 2–3 pages.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Target Market
Profile
Includes all of the main
elements and requirements to
demonstrate knowledge of
the market category, target
market, and size range for the
market category
Includes most of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Includes some of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Does not include any of the
main elements and
requirements
25
Validation of Target
Market Data
Examines a variety of sources
to validate the target market
data successfully
Examines some sources to
validate the target market data
Very few sources are examined
to validate the target market
data
Does not examine sources to
validate the target market data
25
Incorporation and
Application:
Understanding the
Eco-Customer
Integrates course concepts
effectively and clearly
explains the significance of
understanding the specific
customer profile
Integrates most course concepts
effectively and explains the
significance of understanding
the specific customer profile
Integrates some course
concepts effectively and
somewhat explains the
significance of understanding
the specific customer profile
Does not correctly apply any of
the course concepts or themes
to explain the customer profile
25
Research Incorporates many scholarly
resources effectively that
apply to the target market for
eco- fashion
Incorporates some scholarly
resources effectively that apply
to the target market for eco-
fashion
Incorporates very few scholarly
resources that apply to the
target market for eco-fashion
Does not incorporate scholarly
resources that would apply to
the target market for eco-
fashion
15
Writing
(Mechanics/Citations)
No errors related to
organization, grammar and
style, and citations
Minor errors related to
organization, grammar and
style, and citations
Some errors related to
organization, grammar and
style, and citations
Major errors related to
organization, grammar and
style, and citations
10
Earned Total 100%
