Target Market

Zara
 Man

Target Consumer

Demographics of Zara Man

● Age: 23–40 ● Income: Upper to middle income

($40,000–$65,000) ● Gender: Male ● Household Status: Single or recently

married but no children ● Education: Some college or college

degree ● Religion: All religious backgrounds ● Type of Career: White-collar worker ● Race: All ethnicities and races

Psychographics of Zara Man

● Lifestyle: Fashion forward, sociable, ambitious, and successful in his career. He is just beginning to come into his own and is enjoying the experience of being financially stable and able to look the part. When he is not working he spends his time socializing with friends and is always the center of attention.

● Social/Leisure Activities: Athletic/runner, dating and/or focused on his relationship, always in tune to the latest music, movies, cars, and entertainment (e.g., concerts, music festivals, etc.)

● Preferred Brands: Armani Exchange, Diesel, UrbanOutfitter, Top Man, G- Star, Ralph Lauren, Aldo, and Nike

● Preferred Publications: GQ, Esquire, Men’s Health, Complex, and Car & Driver

● Fashion Taste: The Zara man seeks a classic yet trendy look that allows him to appear effortless dressed. He is very much into integrating the latest trends into his look but always maintaining his masculinity.

Psychographics of Zara Man

● Zara is continuing to expand its business by opening more locations across the globe.

● Zara’s most recent store openings were in Sydney and Melbourne, Australia.

Zara’s News

Zara’s Marketing Strategies

● Social Media ( You Tube) ◦ “Zara Fashion Chain Invades Australia” ◦ http://www.youtube.com/watch? v=r3tgjBZOEMw ◦ Zara Man Commercials ◦ http://www.youtube.com/watch? v=U54o3OCuc5M ◦ http://www.youtube.com/watch? v=U54o3OCuc5M ◦ Zara Man Fashion Show ◦ http://www.youtube.com/watch? v=cN2vlQbLpmI

● Look Book Every season Zara develops look books to display the new products they have created for their male customer.

Zara’s Marketing Strategies

Zara’s Marketing Strategies

● Print Advertisements

Zara’s Marketing Strategies

Zara’s Marketing Strategies

● Visual Merchandising

Zara’s Marketing Strategies

Zara’s Marketing Strategies

References

● References

Zara. (2011). [Images of menswear]. Zara 2011 Look Book. Retrieved from http://www.zara.com/ webapp/wcs/stores/ 
 servlet/category/us/en/zara-us- W2011/139503/Lookbook