Target Market

Target Market Assessment Rubric

In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to assist in making an argument. When creating presentations, students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.

Requirements of submission: Discipline-appropriate citations must be used; the last slide should contain a list of references.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Comprehensive presentation

Meets the requirements for Proficient, and the theme demonstrates a nuanced understanding of the material. Incorporates at least three properly cited scholarly resources.

Addresses all aspects of the prompt/assignment and presents a theme that ties the various components together. Incorporates at least two properly cited scholarly resources.

Addresses all aspects of the prompt/assignment. Incorporates at least one properly cited scholarly resource.

Does not address all aspects of the prompt/assignment OR does not incorporate scholarly resources.

25

Sensory appeal and media use

Grabs audience’s attention and never lets go. At least four different types of media are used in multiple ways to appeal to different sensory learning styles.

Grabs audience’s attention and almost never lets go. At least three different types of media are used in multiple ways to appeal to different sensory learning styles.

Grabs audience’s attention and rarely lets go. At least two different types of media are used to appeal to different sensory learning styles.

Does not continually work to maintain audience’s attention OR does not use at least two different types of media.

25

Addressing the context

Applies all of the principles of an effective presentation listed below and specifically tailors the presentation to the intended environment(s) and audience(s).

Applies all of the principles of an effective presentation listed below and can easily be adapted to environment(s) and audience(s).

Applies nearly all of the principles of an effective presentation listed below and can be adapted to environment(s) or audience(s) with some modifications.

Does not apply several of the principles of an effective presentation OR is not suitable for the intended environment(s).

25

Organization

Slides are organized in a way that is logical and that complements the central theme(s); transitions are well-paced to create a natural and engaging flow.

Slides are organized in a way that is logical and transitions are paced so that the material is easily accessible.

Slides are organized in a way that is mostly logical and transitions are paced so that the material can be understood with focus and effort.

Slides are organized in a way that is illogical OR transitions are paced so that the material cannot be understood.

25

Earned Total: 100%

Principles of an Effective Presentation (referenced in the rubric under Critical Element “Addressing the Context”):

 You may utilize a product such as Microsoft’s PowerPoint or Google Presentation to create your presentations.

 There are various template designs that you can find on the web for your presentation. However, first consider your presentation from the perspective of your audience prior to selecting a specific style. Distracting backgrounds, large blocks of text, all uppercase fonts, elaborate font styles, grammatical errors, and misspellings are distracting. Be consistent with the style of text, bullets, and sub-points in order to support a powerful presentation that allows your content to be the focus.

 Each slide should include your key point(s). Do not place large blocks of text on the visual. Your presentation is not a means of presenting a short paper. In an actual presentation you would not “read” from your slides but rather use them as prompts.

 Any notes or narration you would use in delivering this presentation to a group should be listed in the “notes” section of the slide.

 References should be listed at the bottom of the slide in slightly smaller text.

 Use clip art, AutoShapes, pictures, charts, tables, and diagrams to enhance but not overwhelm your content.

 Be mindful of the intended audience and seek to assess the presentation’s effectiveness by gauging audience comprehension (when possible).

Below are some links that offer helpful tips and examples for developing your presentations: Making PowerPoint Slides

10 PowerPoint Presentation Tips

Really Bad PowerPoint