MASTERS CAPSTONE FM010 APA INTEXT CITATION
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FM010_Assessment_ExcerptsfromDrNovaksPresentationtoSteeringCommittee.pptxExcerpts From Dr. Novak’s Presentation to Center for Diabetes Care Steering Committee
January 4, 2014
Western Hospital’s Mission and Vision
Mission:
Deliver safe, high-quality, cost-effective, patient- and family-centered care, regardless of one's ability to pay, with the goal of improving the health of the community it serves.
Vision:
Provide patient- and family-centric care in a highly efficient manner with exceptional quality and safety outcomes for the benefit of the residents of the community.
Adapted from: Memorial Healthcare System. (2015). Memorial Healthcare System mission and values. Retrieved from http://www.mhs.net/aboutus/about-us-visions.cfm
Demographic Data for the Center for Diabetes Care
Population of:
Jefferson County: 1,841, 325
Middletown: 690, 392
Lowertown Neighborhood: 10,546
Population of Lowertown by Age
Sales 0–18 years 19–25 years 26–45 years 46 -64 years 65+ years 0.08 0.09 0.2 0.24 0.39 Column1 0–18 years 19–25 years 26–45 years 46-64 years 65+ years 0.79999999999999993
Population of Lowertown by Ethnicity
Sales Hispanic White African American 0.71094860857200903 0.15234613040828801 0.13670526101970301
Center for Diabetes Care Community Education Programs
Classes will be available in both English and Spanish!
Free, 8-Week Diabetes Self-Management Education Series (will be offered at several community locations)
If you or someone you care about is pre-diabetic or has been diagnosed with diabetes, then this 8-week educational program is for you! Each class teaches important health and lifestyle information to help you live better and manage your diabetes. Topics include:
Getting to Know Diabetes
Staying Well With Diabetes
Basic Nutrition and Goal Setting
Stress, Depression, and Diabetes
Physical Activity
Medication Management for Diabetes
How to Prevent Diabetic Complications
Free, 6-Week Diabetes Kitchen Classes
Learn the tasty secrets to cooking healthier meals, including your family’s favorites. These classes will teach you the skills you need to better control or even prevent diabetes. This free, 6-week class is available to anyone who has pre-diabetes or has already been diagnosed with diabetes. You are also welcome to attend if you do not have diabetes—but you will cook for someone who does.
Health Fairs and Community Events
The program will provide diabetes education and glucose screenings at local health fairs and other community events as time, budget, and staffing allow.
Adapted from: Mission Community Hospital. (2014). Caring for Our Community: San Fernando Campus. Retrieved from http://www.mchonline.org/san-fernando
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Center for Diabetes Care Program Structure
Dr. Chris Novak, MD, Program Director:
Provide organizational leadership.
Define strategy and goals.
Consult on complex clinical issues.
Establish and refine policies and procedures.
Represent the Center for Diabetes Care to the medical community and the patient community.
Collaborate with the board of Western Hospital and the Center for Diabetes Care’s steering committee.
Nurse Practitioner:
Provide clinical support for less complex cases.
Supervise community educators.
Lead the community education program.
Drive the creation of the best practices database.
Four Community Health Workers:
Serve as bridges between the healthcare system and people living with and at risk for diabetes.
Provide support for diabetes control programs, community-based organizations, and other agencies instrumental in establishing these links.
Promote actions that enable community members to access care that meets standard recommendations for diabetes care and prevention (e.g., annual eye exams and foot exams, regular A1C testing).
Develop and communicate culturally and linguistically appropriate messages on diabetes self-care and community action.
Provide social support to community members as they adapt their lifestyles, through counseling and motivational interviewing.
Mobilize their communities for social action to address diabetes.
Receptionist:
Schedule appointments.
Welcome patients.
Manage the office.
Bill insurance for services rendered.
Source: Centers for Disease Control and Prevention (CDC). (n.d.). CDC’s Division of Diabetes Translation: Community health workers/promotores de salud: Critical connections in communities. Retrieved from http://www.cdc.gov/diabetes/projects/pdfs/comm.pdf
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Center for Diabetes Care Marketing Strategy and Tactics
Marketing Strategy:
The strategy is to promote awareness within the target market.
Marketing Budget:
The steering committee anticipates that the marketing budget will be in the range of $40,000. The team will have to be creative to accomplish its goals on this budget.
Target Market:
There are two groups that the marketing must reach. The first group is healthcare providers in the community who will refer patients to the Center for Diabetes Care. The second is the Hispanic population, 65 years of age or older, in Lowertown diagnosed with Type II diabetes and their primary caregivers.
Marketing Tactics:
For healthcare providers:
Host a lunch for key general practitioners and specialists at Bobby Fly’s (local celebrity chef) restaurant. He will serve a healthy Mexican lunch while Dr. Novak explains the program.
Deliver the Center for Diabetes Care brochures to the staff of general practitioners and specialists likely to refer patients.
For diabetes patients and their families:
Host ribbon cutting by Rosa Sanchez, State Senator, followed by press release and news stories in local papers.
Arrange a lunch hosted by Rosa Sanchez for church leaders and other key influencers.
Conduct radio spots on Spanish language radio.
Target online ads to primary caregivers.
Print ads in local Spanish paper.
